What Is Brand24? Mention Tracking With AI Sentiment
By Joris van Huët · Brand24's own site
The short answer: if you need to know within the hour when your brand or a competitor is talked about, Brand24's Team plan, at $349 a month on monthly billing, tracks 7 keywords and 10,000 mentions a month with hourly updates and unlimited users (Brand24 pricing, checked on 24 October 2026). Brand24 is a media and social listening tool that collects public mentions across social, news, blogs, forums, podcasts and reviews, scored for sentiment.
Disclosure: I may earn a commission through some links on this site. It does not change what this page says.
Red flags before you buy:
- A mention budget too small for the noise. For example, a brand mentioned 300 times a day collects 300 x 30 = 9,000 mentions a month: inside Team's 10,000, far over Individual's 2,000. Mentions past the limit carry overage fees, per the pricing FAQ.
- Buying before measuring. The trial runs on the Pro plan with 10 keywords and up to 30,000 mentions, per the trial article. Use those 14 days to count what your keywords produce, then pick the plan that holds it.
- Expecting history. New projects start with a sample of the last 30 days and collect forward from there, per the historical data article. Start the project before the launch you will want to compare against.
What Brand24 tracks
A project is a set of keywords, such as a brand, a product, a competitor or a hashtag, with required and excluded words to filter the noise. Brand24 pulls matching public mentions from 25 million sources and sorts them by sentiment, reach and source, per its homepage. Storm alerts fire when volume or reach jumps, and mentions can go to Slack or Microsoft Teams.
From Pro up, AI features summarise topics and explain spikes. An MCP server lets ChatGPT, Claude or any MCP client query live project data after an OAuth sign-in (MCP article).
Who it suits
It suits a marketing or PR lead at a scale-up who wants alerts and a monthly share-of-voice view without an enterprise contract. It suits less well a research team that needs years of archive, or a brand too small to be talked about yet.
Plans
From the pricing page, checked on 24 October 2026, in USD:
| Plan | Monthly billing | Billed annually, per month | Keywords | Mentions a month |
|---|---|---|---|---|
| Individual | $249 | $199 | 3 | 2,000 |
| Team | $349 | $299 | 7 | 10,000 |
| Pro | $499 | $399 | 12 | 40,000 |
| Business | $699 | $599 | 25 | 100,000 |
| Enterprise | From $1,499 | From $1,499 | Custom | Custom |
Individual updates every 12 hours and allows one user; Pro and up update in real time. The FAQ calls fees generally non-refundable. A trial that runs on Pro is there to get you used to Pro's features; the tier you need is the one whose mention count you reach.
How it compares
Brandwatch. Brandwatch's Consumer Research searches posts back to 2008, more than 1.4 trillion of them, and is sold through demos (Brandwatch Consumer Research). For questions about years, not weeks, that archive decides it.
Meltwater. Every Meltwater tier, from Starter up, is priced through sales, and media relations sits beside listening (Meltwater pricing). It suits a PR team that pitches journalists as well as tracking them.
Mention. Mention's pricing page now leads with a company plan sold by demo, historical data as a paid add-on (Mention pricing). Brand24's public price list is the quicker buy.
Getting started
How to use Brand24 sets up brand and competitor projects with filters and alerts.
FAQ
Does Brand24 have a free plan?
No. There is a 14-day trial with no card, then access is restricted.
What counts as a mention?
A single result, such as one social post, blog post, forum post or news article, per the pricing FAQ. Each plan has a monthly allowance.
Can I pay annually?
Yes. Start the trial and ask Brand24 to switch you to annual billing, from $199 a month on Individual, per the pricing FAQ.