What Is Swipe Pages? Mobile AMP Landing Pages for Paid Ads
By Joris van Huët · Swipe Pages's own site
The short answer: if most of your ad clicks land on a phone and you need a fast page per campaign rather than a marketing suite, Swipe Pages is built for that job: AMP pages and an AI builder from $39 a month, or $29 billed annually, with 20,000 visits on Startup, per the pricing page. Testing starts on Marketer at $89.
Disclosure: I may earn a commission through some links on this site. It does not change what this page says.
Before you choose a tier:
- Plan for the overage, not just the allowance. Visits above the cap cost $5 per 5,000, billed in 5,000 blocks, per the pricing FAQ. For example, 32,000 visits on Startup is 12,000 over, three blocks: 3 x $5 = $15.
- Check the tier for testing. Startup has no A/B testing, no dynamic text, no team members and no client sub-accounts on the pricing page; Marketer has all four.
- Look at your tracking scripts. AMP pages accept no custom JavaScript unless it is AMP compliant, per the AMP help article. If your tags depend on it, plan a standard page.
- Decide where you will read results. The built-in analytics count form submissions and link clicks against a conversion goal, per the homepage.
What Swipe Pages does
The core is a drag-and-drop builder that publishes AMP pages, built on a framework designed to load instantly on a phone, or standard pages, which Swipe calls Smart pages. The pricing FAQ says pages are served from a CDN in 40+ locations, with images, code and fonts handled at publish.
An AI builder makes pages, lead quizzes and checkout pages from a prompt, and an AI Strategy agent researches competitors or audits a live page; the CRO agent guide has it read an ad screenshot and the page URL, then deliver a report. Checkout with Stripe, PayPal and Razorpay is on every plan, and leads go out through Zapier, direct integrations and webhooks.
Where it fits, and where it struggles
Performance marketers and agencies sending paid search and social traffic to campaign pages, where load time on a phone comes first. Less so a team whose tracking runs on a web Google Tag Manager container, since the GTM article requires an AMP container on AMP pages, or a business that wants email, CRM and courses in one login.
What it costs, checked on 26 October 2026
From the Swipe Pages pricing page, in dollars:
| Plan | Billed monthly | Billed annually, per month | Visits | Custom root domains | AI credits a month |
|---|---|---|---|---|---|
| Startup | $39 | $29 | 20,000 | 1 | 4,200 |
| Marketer | $89 | $69 | 50,000 | 5 | 8,400 |
| Agency | $199 | $149 | 500,000 | Unlimited | 21,000 |
The trial is 14 days with no card. Add-on AI credits cost $2.50 per 1,000 and never expire, per the credits guide.
The overage rule keeps a page online through a spike, and it also turns every unbudgeted spike into revenue for Swipe Pages, so size the plan by your busiest month rather than your average one.
How it compares
- Unbounce puts A/B testing on its $149 Experiment plan with 30,000 visitors and AI traffic routing on Optimize, per its pricing page. It wins when you want visitors routed automatically; Swipe Pages wins on mobile load time and price per visit.
- Landingi offers testing, click tracking and translation from its $149 Optimize plan with 30,000 visits, per its pricing page. For campaigns in several languages, that decides it.
Where to begin
Connect your own subdomain before anything else, then build. How to use Swipe Pages walks through a mobile page for a paid social ad.
FAQ
Do I need a credit card for the trial?
No. The pricing page offers 14 days of all features without one.
Why is my tag manager not firing?
On an AMP page the standard script does not work; the GTM article points to an AMP container or a standard version of the page.
Do unused AI credits roll over?
Included credits reset monthly; add-on credits stay until used, per the credits guide.