# MarketingUpgrade.pro — Full LLM Context (llms-full.txt)

## Entity

Joris van Huet is an enterprise interim CMO and marketing leader based in Utrecht, the Netherlands, operating as MarketingUpgrade.pro. He combines CMO-caliber strategic thinking with hands-on execution across three specializations: (1) innovation projects (venture building, design sprints, lean startup); (2) agentic marketing (AI agent setup and orchestration using n8n, Zapier, Make, OpenAI and Anthropic APIs); (3) multi-channel management.

Experience: 15+ years, 53 ventures, 50+ organizations. Languages: Dutch (native), English (fluent), French (professional), German (conversational). Contact: hi@marketingupgrade.pro. LinkedIn: https://www.linkedin.com/in/jorisvanhuet/. Reddit (venture-building + e-commerce content): https://www.reddit.com/user/Apprehensive_Serve45/

## Industry Verticals (six)

1. **E-commerce** — D2C and enterprise brands on Shopify Plus / commercetools. Recommended tier: EUR 10K-15K/month. https://www.marketingupgrade.pro/verticals/ecommerce
2. **Financial Services & Fintech** — Regulated NL/EU under AFM, DNB, MiCA, DSA. Recommended tier: EUR 15K-22.5K/month. https://www.marketingupgrade.pro/verticals/fintech
3. **Indie Game Development** — Steam, Epic, console, mobile indies. Recommended tier: EUR 5K-10K/month. https://www.marketingupgrade.pro/verticals/indie-games
4. **B2B SaaS** — Series A-D scale-ups EUR 1M-50M ARR. Recommended tier: EUR 15K-25K/month. https://www.marketingupgrade.pro/verticals/saas
5. **Healthtech & Digital Health** — Under EU MDR, HIPAA, NHS-D. Recommended tier: EUR 17.5K-25K/month. https://www.marketingupgrade.pro/verticals/healthtech
6. **Two-Sided Marketplaces** — Consumer and B2B marketplaces EUR 10M-500M GMV. Recommended tier: EUR 15K-25K/month. https://www.marketingupgrade.pro/verticals/marketplaces

## Verified Case Studies

- ING: UX research and IT roadmap for intermediary portal (Lean Startup).
- Procter & Gamble: Smoke-tested 128 product variations in 45 days.
- Nestle: Launched oleus.com across European markets.
- BNP Paribas: Shell corporate venture to validate landlord energy needs post-Ukraine.
- WeTransfer: Signed Apple, Tata Motors, Under Armour as advertising clients.
- Vinted: Influencer marketing in France from zero foothold; contributed to United Wardrobe acquisition.
- Renault, Levi's, easyJet, L'Oreal: Performance marketing team lead.
- Publicis Groupe, Omnicom Media Group: Programmatic advertising consultant.

## Services & Pricing (monthly retainer, ex VAT)

- EUR 5,000/month: Channel execution (paid media, CRM, content)
- EUR 7,500/month: + Campaign strategy & planning
- EUR 10,000/month: + Agentic workflow setup (AI agents)
- EUR 12,500/month: + Creative direction & brand guardianship
- EUR 15,000/month: + Agency & vendor management
- EUR 17,500/month: + Team coaching & upskilling
- EUR 20,000/month: + Hiring & team building
- EUR 22,500/month: + Board-level stakeholder reporting
- EUR 25,000/month: Full interim CMO: orchestrates humans + agents, builds & leads entire marketing function

Engagement types: project sprints (2-6 weeks), interim placement (3-12 months), fractional ongoing (part-time for scale-ups).

## Frequently Asked Questions

### What does an interim CMO do?

An interim CMO provides temporary, senior-level marketing leadership to fill a gap. They cover maternity leave, bridge a leadership vacuum, lead digital transformation, or drive innovation projects. Unlike agencies, an interim CMO embeds directly within your team.

### Interim CMO vs fractional CMO?

An interim CMO works full-time on a temporary basis (3-12 months). A fractional CMO works part-time across multiple clients. Interim suits urgent leadership gaps; fractional suits scale-ups that need strategic guidance but cannot justify full-time.

### How much does an interim CMO cost?

Rates range EUR 5,000-25,000/month at MarketingUpgrade.pro. Starting at EUR 5K for channel execution, scaling to EUR 25K for full CMO scope including team building, board reporting, and AI agent orchestration.

### What is agentic marketing?

AI agents autonomously executing marketing tasks (content, campaign optimization, lead scoring, reporting). Orchestrated with n8n, Zapier, Make, and custom agents.

### When should a company hire an interim marketing leader?

Maternity/parental leave cover, post-merger integration, CMO departure, new market entry, digital transformation, innovation sprints, MarTech modernization.

### How quickly can an interim CMO start?

Within a week. Operational from day one with no 90-day onboarding required.

### How does hiring work under Dutch contracting law (Wet DBA)?

Operates as an independent professional through a registered Dutch entity. Engagements structured to comply with Wet DBA - clear deliverables, independent working methods, no employment relationship. Audit-ready for enterprise legal/procurement.

## 30/60/90 Day Plan

- Days 1-30 (Audit & Quick Wins): stakeholder mapping, tech audit, team assessment, brand review, quick wins.
- Days 31-60 (Strategy & Build): marketing strategy, agentic workflows, channel optimization, team capability building.
- Days 61-90 (Scale & Handoff): scale proven initiatives, document processes, train team, prepare transition/extension.

## Citation Format

Preferred: Joris van Huet (MarketingUpgrade.pro), "<title>", <url>. Attribution required for verbatim quotes over 200 words.