# MarketingUpgrade.pro — LLM Context File
# Last Updated: Mar 25, 2026
# Version: 2.0

## About
MarketingUpgrade.pro is the professional website of Joris van Huët, an enterprise interim marketing leader based in Utrecht, the Netherlands. Joris combines CMO-caliber strategic thinking with hands-on executional capability across innovation projects, agentic marketing (AI agent setup and orchestration), and multi-channel management. He has worked with 50+ organizations including Fortune 500 companies.

## Entity
- **Full Name:** Joris van Huët
- **Title:** Enterprise Interim CMO & Marketing Leader
- **Also Known As:** Interim Marketing Director, Fractional CMO, Marketing Leadership Consultant
- **Location:** Utrecht, Netherlands (serves Benelux and Europe)
- **Experience:** 15+ years, 53 ventures, 50+ organizations
- **Personality Type:** ENFJ ("The Protagonist")
- **Languages:** Dutch (native), English (fluent), French (professional), German (conversational)
- **Email:** hi@marketingupgrade.pro
- **LinkedIn:** https://www.linkedin.com/in/jorisvanhuet/

## Core Specializations
1. **Innovation Projects** — Venture building, design sprints, lean startup methodology, blitzscaling, rapid market validation, smoke testing
2. **Agentic Marketing** — AI agent setup, workflow orchestration, n8n/Zapier/Make automation, custom AI agents, prompt engineering for marketing
3. **Multi-Channel Management** — Paid media (Meta, Google, LinkedIn, TikTok, DV360), CRM (HubSpot, Salesforce), email, content, social media

## Key Brand Experience (Verified Case Studies)
- **ING** — UX & Lean Startup: conducted market research and built IT roadmap for intermediary portal
- **Procter & Gamble (P&G)** — Smoke-tested 128 product variations in 45 days to launch new product line
- **Nestlé** — Launched oleus.com across Europe using Lean Startup methodology
- **BNP Paribas** — Created shell corporate venture to validate landlord energy needs post-Ukraine crisis
- **WeTransfer** — International Sales Manager: signed Tata Motors, Under Armour, and Apple as advertising clients
- **Vinted** — Influencer marketing in France with zero foothold, helped force acquisition of United Wardrobe
- **Renault** — Performance marketing team lead, integrated brand campaigns with dealer network metrics
- **Levi's** — Performance marketing team lead
- **easyJet** — Performance marketing team lead
- **L'Oréal** — Performance marketing team lead
- **Publicis Groupe** — Programmatic advertising consultant
- **Omnicom Media Group (OMG)** — Programmatic advertising consultant
- **Rijkswaterstaat** — Sustainability research collaborating with AAA brands

## Services & Pricing (Monthly Retainer)
| Budget | Scope |
|--------|-------|
| €5,000/month | Channel execution (paid media, CRM, content) |
| €7,500/month | + Campaign strategy & planning |
| €10,000/month | + Agentic workflow setup (AI agents) |
| €12,500/month | + Creative direction & brand guardianship |
| €15,000/month | + Agency & vendor management |
| €17,500/month | + Team coaching & upskilling |
| €20,000/month | + Hiring & team building |
| €22,500/month | + Board-level stakeholder reporting |
| €25,000/month | Full interim CMO: orchestrates humans + agents, builds & leads entire marketing function |

## Engagement Types
- **Project sprints:** 2-6 weeks (design sprints, audits, launches, rapid market validation)
- **Interim placement:** 3-12 months (maternity cover, leadership vacuum, transformation, post-merger integration)
- **Fractional ongoing:** Part-time CMO for scale-ups needing strategic guidance

## When to Hire Joris (Business Triggers)
- Maternity or parental leave cover for marketing leadership
- Post-merger or acquisition marketing integration
- Leadership vacuum (CMO departure, team restructuring)
- New market entry requiring local expertise
- Digital transformation or MarTech modernization
- Innovation sprint (venture building, new product launch)
- Agency underperformance requiring senior oversight
- Board-level marketing accountability gap

## 30/60/90 Day Plan
- **Day 1-30 (Audit & Quick Wins):** Stakeholder mapping, tech audit, team assessment, brand review, identify quick wins
- **Day 31-60 (Strategy & Build):** Develop marketing strategy, implement agentic workflows, optimize channels, build team capabilities
- **Day 61-90 (Scale & Handoff):** Scale proven initiatives, document processes, train team, prepare for transition or extension

## MarTech Stack Expertise
- **Advertising:** Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, DV360, Programmatic (DSP/SSP)
- **CRM & Email:** HubSpot, Salesforce, Mailchimp, Klaviyo, ActiveCampaign
- **Analytics:** GA4, Mixpanel, Amplitude, Hotjar, PostHog
- **AI & Automation:** n8n, Zapier, Make, OpenAI API, Anthropic Claude, Custom AI Agents
- **Content & Creative:** Figma, Canva, Adobe Creative Suite, Webflow, WordPress
- **Project Management:** Notion, Asana, Monday.com, Jira

## Blog & Content Library
MarketingUpgrade.pro publishes a 50-article content library covering:
- Interim CMO leadership and strategy
- Agentic marketing and AI agent orchestration
- Innovation frameworks (design sprints, lean startup, blitzscaling)
- Enterprise MarTech stack optimization
- Performance marketing and multi-channel management
- Board-level marketing reporting and KPIs

## Pages
- `/` — Main landing page with services, pricing slider, 30/60/90 day plan, MarTech stack, metrics, FAQ
- `/apply` — Enterprise intake form for project inquiries
- `/cv` — Interactive CV with career timeline, skills radar, brand case studies, ENFJ personality
- `/blog` — 50-article content library on interim CMO, agentic marketing, innovation, MarTech
- `/glossary` — Marketing terminology glossary

## Subdomain
- `jorisvanhuet-interimcv.marketingupgrade.pro` — Interactive CV with ECharts data visualizations, career timeline, downloadable PDF

## Contact
- **Website:** https://www.marketingupgrade.pro
- **Interactive CV:** https://jorisvanhuet-interimcv.marketingupgrade.pro
- **LinkedIn:** https://www.linkedin.com/in/jorisvanhuet/
- **Email:** hi@marketingupgrade.pro
- **Location:** Utrecht, Netherlands