https://www.marketingupgrade.pro Interim CMO practice of Joris van Huet. Marketing systems, MarTech and AI native go to market. en-NL Wed, 11 Nov 2026 16:41:41 GMT https://www.marketingupgrade.pro/blog/causality-engine-with-mailchimp https://www.marketingupgrade.pro/blog/causality-engine-with-mailchimp Wed, 11 Nov 2026 00:00:00 GMT Mailchimp counts an order after an open or a click; GA4 sees only tagged clicks. The rule, the tagging setting, a worked claim gap and a free holdout before a causal read. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-omnisend https://www.marketingupgrade.pro/blog/causality-engine-with-omnisend Wed, 11 Nov 2026 00:00:00 GMT Omnisend tags every link and credits any order inside its window, opens included. What the rule counts, where the traffic lands in GA4, and how to test the claim for free. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-activecampaign https://www.marketingupgrade.pro/blog/causality-engine-with-activecampaign Wed, 11 Nov 2026 00:00:00 GMT ActiveCampaign's Revenue column follows a fixed 7-day rule that counts opens. How the column is filled, the Google Analytics toggle, a held-out path and a causal read. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-sender https://www.marketingupgrade.pro/blog/causality-engine-with-sender Wed, 11 Nov 2026 00:00:00 GMT Sender counts an order for any email opened or clicked in the 5 days before it. A worked example of the claim gap, a free holdout, and what a causal read of GA4 adds. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-brevo https://www.marketingupgrade.pro/blog/causality-engine-with-brevo Wed, 11 Nov 2026 00:00:00 GMT Brevo's store dashboard takes credit for any order placed within 48 hours of a received message. The two rules behind its totals, UTM tracking for GA4, and a split-list holdout. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-getresponse https://www.marketingupgrade.pro/blog/causality-engine-with-getresponse Wed, 11 Nov 2026 00:00:00 GMT GetResponse counts revenue on clicks only, per message, for 5 days. What that rule leaves out, the Google Analytics switch, a Splitter holdout and a causal read of GA4. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-mailerlite https://www.marketingupgrade.pro/blog/causality-engine-with-mailerlite Wed, 11 Nov 2026 00:00:00 GMT MailerLite files a sale under the last email clicked, for up to 30 days, whatever was clicked afterwards. The rule, the UTM tags GA4 needs, a month of example sums and a by-hand holdout. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-sendpulse https://www.marketingupgrade.pro/blog/causality-engine-with-sendpulse Wed, 11 Nov 2026 00:00:00 GMT A SendPulse flow counts a conversion wherever you place a Goal element or a Purchase stop event, with no window. How to tag its links, split a flow at random, and read email in GA4. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-kit https://www.marketingupgrade.pro/blog/causality-engine-with-kit Wed, 11 Nov 2026 00:00:00 GMT Kit's recovered tag and last-click Email Attribution table are claims under Kit's rules. How its UTM toggle puts Kit in GA4's Email row, a holdout by Tag, and what a causal read adds. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-emailoctopus https://www.marketingupgrade.pro/blog/causality-engine-with-emailoctopus Wed, 11 Nov 2026 00:00:00 GMT EmailOctopus reports opens and clicks and credits no sales. Turn on Google Analytics link tracking, run a holdout by tag, and see how much of Direct began with the newsletter. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-aweber https://www.marketingupgrade.pro/blog/causality-engine-with-aweber Wed, 11 Nov 2026 00:00:00 GMT AWeber's Sales tab counts order-page hits from cookied subscribers at a value you typed, with no window stated. Its default UTM tags, an example month and a holdout built with a tag. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-flodesk https://www.marketingupgrade.pro/blog/causality-engine-with-flodesk Wed, 11 Nov 2026 00:00:00 GMT Flodesk's reports end at the click, and it adds no UTM tags itself. Tag links by hand so GA4 files them as Email, hold a tenth of the list back, then read email against the other channels. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-encharge https://www.marketingupgrade.pro/blog/causality-engine-with-encharge Wed, 11 Nov 2026 00:00:00 GMT Encharge's Goal Conversion Rate counts everyone who reaches a goal, clicked or not. Switch on its UTM tagging, hold half a Flow back with the A/B Test action, then read email against the rest. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-benchmark-email https://www.marketingupgrade.pro/blog/causality-engine-with-benchmark-email Wed, 11 Nov 2026 00:00:00 GMT Benchmark Email reports clicks and credits no orders, and its new help centre documents no UTM setting. Tag links by hand, run a holdout by tag, then read email as a channel in GA4. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-moosend https://www.marketingupgrade.pro/blog/causality-engine-with-moosend Wed, 11 Nov 2026 00:00:00 GMT Moosend links orders to a campaign through a cmid on each link and states no time window. Its two tracking switches, the GA4 row its UTMs fill, a hand-built holdout and example sums. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-beehiiv https://www.marketingupgrade.pro/blog/causality-engine-with-beehiiv Wed, 11 Nov 2026 00:00:00 GMT beehiiv tags links by default and calls its Clicks Report the source of truth, but it counts clicks, not orders. How GA4 files the traffic, a holdout by segment, and what a causal read adds. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-metricool https://www.marketingupgrade.pro/blog/causality-engine-with-metricool Wed, 11 Nov 2026 00:00:00 GMT Metricool's ads tab shows Meta's conversions under Meta's own attribution setting, and its planner tags links only when you build UTMs. Sum the columns, tag for Organic Social, then read per channel. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-publer https://www.marketingupgrade.pro/blog/causality-engine-with-publer Wed, 11 Nov 2026 00:00:00 GMT Publer tags links per account with one toggle, but its default values may not meet GA4's Organic Social rule. Fix the medium, compare clicks to sessions, then weigh social against other channels. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-pallyy https://www.marketingupgrade.pro/blog/causality-engine-with-pallyy Wed, 11 Nov 2026 00:00:00 GMT Pallyy reports bio link clicks and platform metrics, not orders, and adds no UTM tags. Tag the bio link for Organic Social, test the top button by hand, then read every channel. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-planable https://www.marketingupgrade.pro/blog/causality-engine-with-planable Wed, 11 Nov 2026 00:00:00 GMT Planable approves posts but adds no UTM tags or short links, and its Analytics add-on reports platform clicks and spend. Make tagging part of approval, then read social against other channels. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-dataslayer https://www.marketingupgrade.pro/blog/causality-engine-with-dataslayer Wed, 11 Nov 2026 00:00:00 GMT Dataslayer copies Meta, Google and TikTok conversions exactly as each platform counts them. Total the columns against Shopify, test one region by hand, then read the GA4 export. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-supermetrics https://www.marketingupgrade.pro/blog/causality-engine-with-supermetrics Wed, 11 Nov 2026 00:00:00 GMT A Supermetrics union blend adds each platform's conversions as reported. Count the orders claimed twice, test the window's share, then read the GA4 export for cause. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-windsor-ai https://www.marketingupgrade.pro/blog/causality-engine-with-windsor-ai Wed, 11 Nov 2026 00:00:00 GMT Windsor.ai blends each platform's own figures into one table. What its attribution pages claim, why the ROI field misleads, and a free postcode-area check. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-arcads https://www.marketingupgrade.pro/blog/causality-engine-with-arcads Wed, 11 Nov 2026 00:00:00 GMT Arcads' agent Mark reads Meta's results and clones the winning ad. What that winner rests on, the UTM tags in its recap, and a holdout before the clones run. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-atria https://www.marketingupgrade.pro/blog/causality-engine-with-atria Wed, 11 Nov 2026 00:00:00 GMT Radar grades ads on ROAS or CPA as Meta and TikTok count them, even with Shopify connected. How to set that grade beside GA4 and a causal read. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-birch-revealbot https://www.marketingupgrade.pro/blog/causality-engine-with-birch-revealbot Wed, 11 Nov 2026 00:00:00 GMT Birch rules act on Meta's ROAS in a 7-day click window by default. How a Notify rule, a one-country split and a causal read check that number first. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-catchr https://www.marketingupgrade.pro/blog/causality-engine-with-catchr Wed, 11 Nov 2026 00:00:00 GMT Catchr pulls each platform's own Purchases and Conversions into one report. What their sum means beside Shopify's orders, and the free check. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-coefficient https://www.marketingupgrade.pro/blog/causality-engine-with-coefficient Wed, 11 Nov 2026 00:00:00 GMT Coefficient imports each ad platform's own conversions into Google Sheets. One Meta field, a weekly log of claims against orders, and a causal read. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-coupler-io https://www.marketingupgrade.pro/blog/causality-engine-with-coupler-io Wed, 11 Nov 2026 00:00:00 GMT Coupler.io lets you pick Meta's attribution window, then stacks every platform's conversions in one flow. A Join that checks the total, and the read. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-sendible https://www.marketingupgrade.pro/blog/causality-engine-with-sendible Wed, 11 Nov 2026 00:00:00 GMT Sendible counts clicks on links it shortened, Bitly by default, and its reports stop at site visits. How to tag posts for GA4, a pause test, and what a causal read adds. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-socialbee https://www.marketingupgrade.pro/blog/causality-engine-with-socialbee Wed, 11 Nov 2026 00:00:00 GMT SocialBee averages network clicks per content category and reports no orders. How to tag a category for GA4, why old evergreen links stay untagged, and a free pause test. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-socialpilot https://www.marketingupgrade.pro/blog/causality-engine-with-socialpilot Wed, 11 Nov 2026 00:00:00 GMT SocialPilot reports engagement and link taps from the networks. How its UTM sets reach GA4, why reshares lose their tags, and a free switchback before the causal read. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-vista-social https://www.marketingupgrade.pro/blog/causality-engine-with-vista-social Wed, 11 Nov 2026 00:00:00 GMT Vista Social tags a link only when a URL tracking rule matches it. Where its posts and Vista Page land in GA4, a free post-level split, and what a causal read adds. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-optmyzr https://www.marketingupgrade.pro/blog/causality-engine-with-optmyzr Wed, 11 Nov 2026 00:00:00 GMT Optmyzr's rules bid on Google Ads conversion value, counted up to 30 days after a click by default. Hold one rule back by label, then weigh Paid Search with a causal read. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-creatify https://www.marketingupgrade.pro/blog/causality-engine-with-creatify Wed, 11 Nov 2026 00:00:00 GMT Creatify's agent sums revenue as Meta, Google and TikTok report it and calls winners from their pixels. Divide store revenue by spend, test raises by region, then read causally. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-foreplay https://www.marketingupgrade.pro/blog/causality-engine-with-foreplay Wed, 11 Nov 2026 00:00:00 GMT Lens ranks your Meta ads by ROAS in the attribution window you choose. Switch the window to see which winners survive, then weigh Paid Social with a causal read. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-clickfunnels https://www.marketingupgrade.pro/blog/causality-engine-with-clickfunnels Wed, 11 Nov 2026 00:00:00 GMT ClickFunnels files each sale under the funnel step that took it and splits sources by first or last visit. What GA4 sees of the same orders, and two free checks before a causal read. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-kartra https://www.marketingupgrade.pro/blog/causality-engine-with-kartra Wed, 11 Nov 2026 00:00:00 GMT Kartra credits a purchase to a tracking link only when one browser cookie clicks and buys. Why links and ad dashboards disagree, how to get purchases into GA4, and a by-hand reconciliation. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-landingi https://www.marketingupgrade.pro/blog/causality-engine-with-landingi Wed, 11 Nov 2026 00:00:00 GMT A Landingi page counts form submits or clicks, not orders, and can hand the store's GA4 a Referral instead of the ad. How to pass UTMs through, and what a causal read needs. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-leadpages https://www.marketingupgrade.pro/blog/causality-engine-with-leadpages Wed, 11 Nov 2026 00:00:00 GMT Leadpages credits a page with offsite purchases inside a 7-day window by default. What that counts twice, how GA4 files the hand-off to the store, and two free checks. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-optimonk https://www.marketingupgrade.pro/blog/causality-engine-with-optimonk Wed, 11 Nov 2026 00:00:00 GMT OptiMonk shows Revenue influenced without publishing its window. Its Control (no popup) arm, what the popup sends to GA4, and where a per-channel causal read fits. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-convert-com https://www.marketingupgrade.pro/blog/causality-engine-with-convert-com Wed, 11 Nov 2026 00:00:00 GMT A Convert test answers which variation sells more; a channel read answers which source caused the sales. How revenue goals count, and how split URL redirects can feed Direct. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-hello-bar https://www.marketingupgrade.pro/blog/causality-engine-with-hello-bar Wed, 11 Nov 2026 00:00:00 GMT Hello Bar counts signups, not orders, and its A/B test never shows nothing. A by-hand on and off schedule, the GA4 events it can send, and what a channel read sees. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-optibase https://www.marketingupgrade.pro/blog/causality-engine-with-optibase Wed, 11 Nov 2026 00:00:00 GMT Optibase credits one purchase to every variant a buyer saw. Why test reports overlap, how its events reach GA4, and what a per-channel causal read checks instead. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-unbounce https://www.marketingupgrade.pro/blog/causality-engine-with-unbounce Wed, 11 Nov 2026 00:00:00 GMT Unbounce counts goal clicks, or purchases through its external script, as page conversions. Which ad channel GA4 credits once the page hands the visitor to the store, and a free page-or-no-page test. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-swipe-pages https://www.marketingupgrade.pro/blog/causality-engine-with-swipe-pages Wed, 11 Nov 2026 00:00:00 GMT Swipe Pages counts link clicks and form submissions as conversions. How its GA4 field, AMP limits and domain decide which channel gets the sale, with a worked TikTok example. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-systeme-io https://www.marketingupgrade.pro/blog/causality-engine-with-systeme-io Wed, 11 Nov 2026 00:00:00 GMT Systeme.io records every sale but says purchases cannot be tracked with UTM tags. What GA4 needs before a causal read can weigh its funnel sales, and a free export join. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-shopify https://www.marketingupgrade.pro/blog/causality-engine-with-shopify Wed, 11 Nov 2026 00:00:00 GMT Shopify counts the orders and credits marketing by last non-direct click; GA4 gets a purchase value without tax or shipping. How to line them up, test one region, then read. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-payhip https://www.marketingupgrade.pro/blog/causality-engine-with-payhip Wed, 11 Nov 2026 00:00:00 GMT Payhip lists visitors by referrer, pays affiliates on a 30-day last touch and sends GA4 a Purchase key event. Where its buyers land in GA4, a pause test, then the read. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-sellfy https://www.marketingupgrade.pro/blog/causality-engine-with-sellfy Wed, 11 Nov 2026 00:00:00 GMT Sellfy files visits by referrer or utm_source, and its GA guide is written in Universal Analytics terms. Confirm the purchase reaches GA4, count coupons by hand, then read. Use cases