https://www.marketingupgrade.pro Interim CMO practice of Joris van Huet. Marketing systems, MarTech and AI native go to market. en-NL Thu, 05 Nov 2026 11:44:59 GMT https://www.marketingupgrade.pro/blog/how-to-use-linkedin-sales-nav https://www.marketingupgrade.pro/blog/how-to-use-linkedin-sales-nav Thu, 05 Nov 2026 00:00:00 GMT Build a target-account list in Sales Navigator: account filters, one persona per buying role, Relationship Explorer, lead lists with alerts, Account IQ, and the emails found elsewhere. Tool how-to https://www.marketingupgrade.pro/blog/how-to-use-linear https://www.marketingupgrade.pro/blog/how-to-use-linear Thu, 05 Nov 2026 00:00:00 GMT Run a product launch as one Linear project shared by marketing and engineering: a launch template with milestones, Slack intake into Triage, and a weekly update drafted by Linear Agent. Tool how-to https://www.marketingupgrade.pro/blog/how-to-use-marketo https://www.marketingupgrade.pro/blog/how-to-use-marketo Thu, 05 Nov 2026 00:00:00 GMT Build a Marketo Engage scoring program the way Adobe's own guide does: a threshold agreed with sales, score tokens, one smart campaign per signal, an alert at the line and Claude reading the queue over MCP. Tool how-to https://www.marketingupgrade.pro/blog/how-to-use-sendgrid https://www.marketingupgrade.pro/blog/how-to-use-sendgrid Thu, 05 Nov 2026 00:00:00 GMT Build a trial-onboarding Automation in Twilio SendGrid Marketing Campaigns, fed by the Contacts API, exited on upgrade, and read back through the Event Webhook and a holdout. Tool how-to https://www.marketingupgrade.pro/blog/how-to-use-mparticle https://www.marketingupgrade.pro/blog/how-to-use-mparticle Thu, 05 Nov 2026 00:00:00 GMT One mParticle audience from web and app events, sent to Google Ads, Meta and BigQuery: the identity decision, the data plan, each destination's lag and the Agent's limits. Tool how-to https://www.marketingupgrade.pro/blog/how-to-use-the-trade-desk https://www.marketingupgrade.pro/blog/how-to-use-the-trade-desk Thu, 05 Nov 2026 00:00:00 GMT A first CTV campaign on The Trade Desk: getting a seat, hashing customers into UID2 for suppression, contextual segments, Koa under a ceiling, and reports read against a holdout. Tool how-to https://www.marketingupgrade.pro/blog/how-to-use-hotjar https://www.marketingupgrade.pro/blog/how-to-use-hotjar Thu, 05 Nov 2026 00:00:00 GMT Find where a signup form loses people with Hotjar: verify the code, fire submit and failure events, filter recordings and heatmaps by them, and file survey answers in a Google Sheet by Zapier. Tool how-to https://www.marketingupgrade.pro/blog/how-to-use-fullstory https://www.marketingupgrade.pro/blog/how-to-use-fullstory Thu, 05 Nov 2026 00:00:00 GMT Build a checkout funnel in Fullstory on the free plan, find the step that loses the most sessions, split it by device, open the replays, and let Claude pull the counts over MCP. Tool how-to https://www.marketingupgrade.pro/blog/how-to-use-dynamic-yield https://www.marketingupgrade.pro/blog/how-to-use-dynamic-yield Thu, 05 Nov 2026 00:00:00 GMT Run a product-page recommendation test in Dynamic Yield with two strategies, a 10% holdout, Add to Cart as the primary metric and the Analyst agent drafting the readout. Tool how-to https://www.marketingupgrade.pro/blog/how-to-use-mutiny https://www.marketingupgrade.pro/blog/how-to-use-mutiny Thu, 05 Nov 2026 00:00:00 GMT Build one Mutiny page per target account from a CSV or your CRM, review them in a project, publish on your own subdomain and hand the next batch to Claude over MCP. Tool how-to https://www.marketingupgrade.pro/blog/how-to-use-ab-tasty https://www.marketingupgrade.pro/blog/how-to-use-ab-tasty Thu, 05 Nov 2026 00:00:00 GMT Build a returning-visitor personalization in AB Tasty with a holdback on the original: tag, consent mode, segment, Evi Content, one primary goal, GA4 push, QA mode and the readiness bar. Tool how-to https://www.marketingupgrade.pro/blog/how-to-use-optimizely https://www.marketingupgrade.pro/blog/how-to-use-optimizely Thu, 05 Nov 2026 00:00:00 GMT Run a three-variation checkout test in Optimizely Web Experimentation on Stats Accelerator, read improvement in points on the results page, and let Mark draft the summary over MCP. Tool how-to https://www.marketingupgrade.pro/blog/how-to-use-sprout-social https://www.marketingupgrade.pro/blog/how-to-use-sprout-social Thu, 05 Nov 2026 00:00:00 GMT Run several brands on one Sprout Social calendar: a Group per brand, profile permissions, an approval step, campaign tags, AI drafts a reviewer signs off, and a read-only calendar link. Tool how-to https://www.marketingupgrade.pro/blog/how-to-use-twitter-x-ads https://www.marketingupgrade.pro/blog/how-to-use-twitter-x-ads Thu, 05 Nov 2026 00:00:00 GMT A B2B website traffic campaign on X Ads: pixel first, keyword and follower look-alike targeting, pay per link click, then the Ads API or a connector moves the numbers into your own reporting. Tool how-to https://www.marketingupgrade.pro/blog/how-to-use-cookiebot https://www.marketingupgrade.pro/blog/how-to-use-cookiebot Thu, 05 Nov 2026 00:00:00 GMT Put Cookiebot in front of GA4 and Google Ads: let the scan run, classify what it missed, load three scripts in order, set default consent states, trigger other tags on consent and run the GCM check. Tool how-to https://www.marketingupgrade.pro/blog/how-to-use-recharge https://www.marketingupgrade.pro/blog/how-to-use-recharge Thu, 05 Nov 2026 00:00:00 GMT Build a Recharge Cancellation Prevention flow on the Starter plan: a template, a country branch, one offer per reason, a landing page, a test from the portal, and Claude reading the reasons over MCP. Tool how-to https://www.marketingupgrade.pro/blog/adalign-vs-adalysis https://www.marketingupgrade.pro/blog/adalign-vs-adalysis Tue, 27 Oct 2026 00:00:00 GMT Adalysis tests ads and audits Google and Microsoft accounts daily; AdAlign reads each ad against its page. Why a test winner can still lose the page, and what both cost. Tool comparisons https://www.marketingupgrade.pro/blog/adalign-vs-adcreative-ai https://www.marketingupgrade.pro/blog/adalign-vs-adcreative-ai Tue, 27 Oct 2026 00:00:00 GMT AdCreative.ai generates designs and predicts their clicks; AdAlign scores each ad against the page it will open. What each score reads, volume, prices and a pre-upload gate. Tool comparisons https://www.marketingupgrade.pro/blog/adalign-vs-atria https://www.marketingupgrade.pro/blog/adalign-vs-atria Tue, 27 Oct 2026 00:00:00 GMT Atria's Radar grades ads on results and briefs the next one; AdAlign checks whether the page broke the ad. Platforms, security, prices and a pre-launch gate for both. Tool comparisons https://www.marketingupgrade.pro/blog/adalign-vs-birch-revealbot https://www.marketingupgrade.pro/blog/adalign-vs-birch-revealbot Tue, 27 Oct 2026 00:00:00 GMT Birch rules act on metrics every 15 minutes; AdAlign checks whether the page still matches the ad. Costs at €60,000 a month, Meta's destination default, and when to run both. Tool comparisons https://www.marketingupgrade.pro/blog/adalign-vs-convert-com https://www.marketingupgrade.pro/blog/adalign-vs-convert-com Tue, 27 Oct 2026 00:00:00 GMT Convert's Growth plan runs 5 experiences per project; AdAlign ranks which pages deserve them. One backlog, UTM targeting for one ad's traffic, prices in two currencies and an MCP step. Tool comparisons https://www.marketingupgrade.pro/blog/adalign-vs-fibr-ai https://www.marketingupgrade.pro/blog/adalign-vs-fibr-ai Tue, 27 Oct 2026 00:00:00 GMT Fibr AI generates a page variant for every ad; AdAlign measures and monitors each ad-to-page match. Approval, what changes, unpublished prices and an affiliate detail to ask about. Tool comparisons https://www.marketingupgrade.pro/blog/adalign-vs-firecrawl https://www.marketingupgrade.pro/blog/adalign-vs-firecrawl Tue, 27 Oct 2026 00:00:00 GMT What you would build on a scraping API to check ads against pages, what it costs in credits, and when AdAlign's finished workflow or its REST API is the shorter road. Tool comparisons https://www.marketingupgrade.pro/blog/adalign-vs-foreplay https://www.marketingupgrade.pro/blog/adalign-vs-foreplay Tue, 27 Oct 2026 00:00:00 GMT Foreplay collects ads to learn from and turns them into briefs; AdAlign checks that each live ad still matches its page. Jobs, trials, seats, prices and a routine for both. Tool comparisons https://www.marketingupgrade.pro/blog/adalign-vs-google-quality-score https://www.marketingupgrade.pro/blog/adalign-vs-google-quality-score Tue, 27 Oct 2026 00:00:00 GMT Quality Score rates a Search keyword against rivals over 90 days; AdAlign scores each ad against its own page and names the fix. What each tells you, and how AI Max swaps pages. Tool comparisons https://www.marketingupgrade.pro/blog/adalign-vs-instapage https://www.marketingupgrade.pro/blog/adalign-vs-instapage Tue, 27 Oct 2026 00:00:00 GMT Instapage builds pages and maps Google search ads to them on its Convert plan; AdAlign scores every live ad against the page it already uses, read-only. Access, parameters and prices. Tool comparisons https://www.marketingupgrade.pro/blog/adalign-vs-landingi https://www.marketingupgrade.pro/blog/adalign-vs-landingi Tue, 27 Oct 2026 00:00:00 GMT Landingi ships campaign pages fast; one Smart Section edit can break every ad behind forty of them. First-year sums, an Orbit plus AdAlign agent step, and the trial's 200-visit catch. Tool comparisons https://www.marketingupgrade.pro/blog/adalign-vs-lucky-orange https://www.marketingupgrade.pro/blog/adalign-vs-lucky-orange Tue, 27 Oct 2026 00:00:00 GMT Lucky Orange watches and surveys shoppers; AdAlign checks that the ad's product, offer and shipping promise are on the page. Session quotas, a card-first trial and one campaign through both. Tool comparisons https://www.marketingupgrade.pro/blog/adalign-vs-manual-landing-page-audit https://www.marketingupgrade.pro/blog/adalign-vs-manual-landing-page-audit Tue, 27 Oct 2026 00:00:00 GMT The manual ad-to-page audit in eight steps from Google's and Meta's documentation, a sheet template, where it breaks with volume, and what a read-only connection changes. Tool comparisons https://www.marketingupgrade.pro/blog/adalign-vs-meta-ad-relevance-diagnostics https://www.marketingupgrade.pro/blog/adalign-vs-meta-ad-relevance-diagnostics Tue, 27 Oct 2026 00:00:00 GMT What Meta's quality, engagement and conversion rate rankings can and cannot tell you, and how a per-ad landing page check from AdAlign fills the gap they point to. Tool comparisons https://www.marketingupgrade.pro/blog/adalign-vs-microsoft-clarity https://www.marketingupgrade.pro/blog/adalign-vs-microsoft-clarity Tue, 27 Oct 2026 00:00:00 GMT Clarity shows the paid visitor leaving, at no cost; AdAlign scores the ad against the page to say why. Campaign-level ad data, consent rules in the EEA and a routine that starts free. Tool comparisons https://www.marketingupgrade.pro/blog/adalign-vs-motion-creative-analytics https://www.marketingupgrade.pro/blog/adalign-vs-motion-creative-analytics Tue, 27 Oct 2026 00:00:00 GMT Motion ranks which Meta and TikTok creatives win; AdAlign scores each ad against the page it opens. What each reads, platforms, commitments, prices, and a routine for both. Tool comparisons https://www.marketingupgrade.pro/blog/adalign-vs-mutiny https://www.marketingupgrade.pro/blog/adalign-vs-mutiny Tue, 27 Oct 2026 00:00:00 GMT Mutiny no longer sells website personalisation; it builds ABM pages and sales assets. For B2B paid ads, what each does today, the data each keeps, and both price lists. Tool comparisons https://www.marketingupgrade.pro/blog/adalign-vs-opteo https://www.marketingupgrade.pro/blog/adalign-vs-opteo Tue, 27 Oct 2026 00:00:00 GMT Opteo proposes Google Ads Improvements you apply in a click; AdAlign scores each ad against its landing page. Broken links against mismatches, Search Term Alignment, and prices. Tool comparisons https://www.marketingupgrade.pro/blog/adalign-vs-optimizely https://www.marketingupgrade.pro/blog/adalign-vs-optimizely Tue, 27 Oct 2026 00:00:00 GMT An experimentation programme on a custom quote, or a score for every live ad against its page on published bands. Sample size sums, AI Max page choices and what security review asks. Tool comparisons https://www.marketingupgrade.pro/blog/adalign-vs-optmyzr https://www.marketingupgrade.pro/blog/adalign-vs-optmyzr Tue, 27 Oct 2026 00:00:00 GMT Optmyzr runs the account: audits, URL checks, rules. AdAlign checks the line from each ad to its page. Where they overlap, one agent step, and what both cost at €120,000 a month. Tool comparisons https://www.marketingupgrade.pro/blog/adalign-vs-replo https://www.marketingupgrade.pro/blog/adalign-vs-replo Tue, 27 Oct 2026 00:00:00 GMT Replo matches a Shopify lander to one ad at build time; AdAlign scores every ad that reaches it, every day. Reused promo pages, Meta's destination default and both price lists. Tool comparisons https://www.marketingupgrade.pro/blog/adalign-vs-screaming-frog https://www.marketingupgrade.pro/blog/adalign-vs-screaming-frog Tue, 27 Oct 2026 00:00:00 GMT A crawler confirms the landing page loads; an alignment score confirms it matches the ad. A free list-mode crawl of final URLs, per-user licences and the pages Meta and Google pick. Tool comparisons https://www.marketingupgrade.pro/blog/adalign-vs-tailor https://www.marketingupgrade.pro/blog/adalign-vs-tailor Tue, 27 Oct 2026 00:00:00 GMT Both read your ad accounts for page mismatches. Tailor personalises the page first; AdAlign scores every live ad, prices the gap and re-checks daily. Meters, edits and plans compared. Tool comparisons https://www.marketingupgrade.pro/blog/adalign-vs-unbounce https://www.marketingupgrade.pro/blog/adalign-vs-unbounce Tue, 27 Oct 2026 00:00:00 GMT Smart Traffic picks a variant from visitor attributes; AdAlign checks the ad against the page. Overage sums, what resets each one, and why most teams keep both. Tool comparisons https://www.marketingupgrade.pro/blog/adalign-vs-vwo https://www.marketingupgrade.pro/blog/adalign-vs-vwo Tue, 27 Oct 2026 00:00:00 GMT A test tells you which page wins; an alignment score tells you whether the page matches the ad. Spend bands against active-user quotes, what each changes, and an agent between them. Tool comparisons https://www.marketingupgrade.pro/blog/how-to-align-linkedin-ads-with-landing-pages https://www.marketingupgrade.pro/blog/how-to-align-linkedin-ads-with-landing-pages Tue, 27 Oct 2026 00:00:00 GMT Match a LinkedIn ad's demo, report or webinar offer to the page that delivers it: LinkedIn's ad rules, form or page, and a score by upload in AdAlign. Tool how-to https://www.marketingupgrade.pro/blog/how-to-align-performance-max-assets-with-landing-pages https://www.marketingupgrade.pro/blog/how-to-align-performance-max-assets-with-landing-pages Tue, 27 Oct 2026 00:00:00 GMT Map each Performance Max asset group to its page, list the pages final URL expansion added, check every asset's claim against each page, then split, exclude or switch off. Tool how-to https://www.marketingupgrade.pro/blog/how-to-align-reddit-ads-with-landing-pages https://www.marketingupgrade.pro/blog/how-to-align-reddit-ads-with-landing-pages Tue, 27 Oct 2026 00:00:00 GMT Keep a Reddit ad's community voice on its landing page with Reddit's page rules, a persuasion-mode test and consent for user quotes, then score it in AdAlign. Tool how-to https://www.marketingupgrade.pro/blog/how-to-align-tiktok-ads-with-landing-pages https://www.marketingupgrade.pro/blog/how-to-align-tiktok-ads-with-landing-pages Tue, 27 Oct 2026 00:00:00 GMT Carry a TikTok ad's hook, spoken offer and tone onto the landing page, check TikTok's consistency rules, then score the pair by upload in AdAlign. Tool how-to https://www.marketingupgrade.pro/blog/how-to-audit-ad-to-landing-page-alignment https://www.marketingupgrade.pro/blog/how-to-audit-ad-to-landing-page-alignment Tue, 27 Oct 2026 00:00:00 GMT Audit every live Meta and Google ad against the page its clicks reached: four checks, five steps by hand from the platform exports, then the same audit connected in AdAlign. Tool how-to https://www.marketingupgrade.pro/blog/how-to-audit-shopify-product-pages-for-ad-match https://www.marketingupgrade.pro/blog/how-to-audit-shopify-product-pages-for-ad-match Tue, 27 Oct 2026 00:00:00 GMT Check each ad's colourway, price, offer and shipping promise against its Shopify product or collection page, by hand first and then with AdAlign. Tool how-to https://www.marketingupgrade.pro/blog/how-to-brief-landing-page-copy-from-ad-creative https://www.marketingupgrade.pro/blog/how-to-brief-landing-page-copy-from-ad-creative Tue, 27 Oct 2026 00:00:00 GMT Lift the headline, offer and call to action from the ads that carry a page's spend into a five-line brief, with AdAlign's drafted copy fixes attached. Tool how-to https://www.marketingupgrade.pro/blog/how-to-calculate-ad-spend-at-risk https://www.marketingupgrade.pro/blog/how-to-calculate-ad-spend-at-risk Tue, 27 Oct 2026 00:00:00 GMT Build the monthly spend going to mismatched pages in a spreadsheet from Meta and Google exports, then see how AdAlign totals the same figure. Tool how-to https://www.marketingupgrade.pro/blog/how-to-catch-expired-promotions-in-live-ads https://www.marketingupgrade.pro/blog/how-to-catch-expired-promotions-in-live-ads Tue, 27 Oct 2026 00:00:00 GMT Stop sale ads outliving the sale: end dates inside the ad, Google's automated promotions, banners left up, a morning-after sweep and AdAlign's daily re-check. Tool how-to