https://www.marketingupgrade.pro Interim CMO practice of Joris van Huet. Marketing systems, MarTech and AI native go to market. en-NL Wed, 07 Oct 2026 16:24:37 GMT https://www.marketingupgrade.pro/blog/how-to-set-up-marketing-intelligence-agent https://www.marketingupgrade.pro/blog/how-to-set-up-marketing-intelligence-agent Mon, 28 Sep 2026 00:00:00 GMT How to set up an AI agent that reads your marketing data, flags what changed against normal, explains why with the numbers and proposes one action, in seven steps. Agentic Marketing https://www.marketingupgrade.pro/blog/how-to-build-brand-agent-marketing-team https://www.marketingupgrade.pro/blog/how-to-build-brand-agent-marketing-team Mon, 28 Sep 2026 00:00:00 GMT How to build an AI agent that holds your brand rules, drafts on-brand copy and reviews everything before it ships, citing only approved facts. Six steps and a worked example. Agentic Marketing https://www.marketingupgrade.pro/blog/what-is-an-interim-cmo https://www.marketingupgrade.pro/blog/what-is-an-interim-cmo Fri, 20 Mar 2026 00:00:00 GMT What is an interim CMO? A senior marketing leader who takes the seat for a fixed term, usually three to twelve months. The post covers the role, when to hire one and when not to. Interim CMO Leadership https://www.marketingupgrade.pro/blog/marketing-team-coaching https://www.marketingupgrade.pro/blog/marketing-team-coaching Sun, 15 Mar 2026 00:00:00 GMT How an interim leader can coach a marketing team to run without them: six phases, the document each one produces, and a dependency test for when to step back. Enterprise Strategy https://www.marketingupgrade.pro/blog/maternity-cover-marketing-leader https://www.marketingupgrade.pro/blog/maternity-cover-marketing-leader Fri, 06 Mar 2026 00:00:00 GMT How to cover a marketing leader's maternity leave: statutory basics in four countries, a handover plan, and the trade-offs between step-up, interim, fractional and shared cover. Interim CMO Leadership https://www.marketingupgrade.pro/blog/marketing-kpis-that-matter https://www.marketingupgrade.pro/blog/marketing-kpis-that-matter Fri, 27 Feb 2026 00:00:00 GMT How to calculate pipeline velocity, CAC payback and LTV, with worked mid-market and enterprise examples, sourced benchmarks and the limits of each formula. Enterprise Strategy https://www.marketingupgrade.pro/blog/smoke-testing-product-ideas https://www.marketingupgrade.pro/blog/smoke-testing-product-ideas Thu, 19 Feb 2026 00:00:00 GMT A method for smoke-testing many product variants: a variant matrix, equal small budgets, honest waitlist pages and a staged read that does not mistake noise for winners. Innovation https://www.marketingupgrade.pro/blog/interim-vs-fractional-cmo https://www.marketingupgrade.pro/blog/interim-vs-fractional-cmo Tue, 10 Feb 2026 00:00:00 GMT Should you hire an interim or a fractional CMO? The deciding factor is whether the engagement has an end date. The post gives the rule, a brief checklist and the cost arithmetic. Interim CMO Leadership https://www.marketingupgrade.pro/blog/building-first-marketing-ai-agent https://www.marketingupgrade.pro/blog/building-first-marketing-ai-agent Tue, 03 Feb 2026 00:00:00 GMT A five-step method for a first marketing AI agent: pick a task, define good output, build an n8n workflow, approve every output for two weeks, decide what runs alone. Agentic Marketing https://www.marketingupgrade.pro/blog/marketing-attribution-enterprise https://www.marketingupgrade.pro/blog/marketing-attribution-enterprise Thu, 22 Jan 2026 00:00:00 GMT Which attribution models GA4 still offers, what the main tools do, and a six-step routine to validate attribution against CRM revenue and geo tests. MarTech https://www.marketingupgrade.pro/blog/interim-cmo-vs-agency https://www.marketingupgrade.pro/blog/interim-cmo-vs-agency Thu, 15 Jan 2026 00:00:00 GMT Should you hire an interim CMO or a marketing agency? The post compares them on five dimensions, says who owns the work, and ends with a rule for choosing. Interim CMO Leadership https://www.marketingupgrade.pro/blog/how-to-evaluate-interim-cmo https://www.marketingupgrade.pro/blog/how-to-evaluate-interim-cmo Fri, 19 Dec 2025 00:00:00 GMT How should a CEO choose an interim CMO? Five checks, from verifying claimed results to a paid planning exercise, and one scorecard to compare candidates. Interim CMO Leadership https://www.marketingupgrade.pro/blog/what-is-agentic-marketing https://www.marketingupgrade.pro/blog/what-is-agentic-marketing Sun, 16 Nov 2025 00:00:00 GMT What agentic marketing means, how it differs from rule-based automation, what vendors ship today, where it fails, and a seven-question test for trying it. Agentic Marketing https://www.marketingupgrade.pro/blog/30-60-90-day-plan-interim-cmo https://www.marketingupgrade.pro/blog/30-60-90-day-plan-interim-cmo Wed, 05 Nov 2025 00:00:00 GMT What an interim CMO should deliver at day 30, 60 and 90, who signs off each gate, which KPIs to agree first and what the handover document contains. Interim CMO Leadership https://www.marketingupgrade.pro/blog/agentic-marketing-vs-automation https://www.marketingupgrade.pro/blog/agentic-marketing-vs-automation Mon, 03 Nov 2025 00:00:00 GMT How rule-based automation and agentic marketing differ, a decision rule for choosing per step, and a worked example where a person approves every budget change. Agentic Marketing https://www.marketingupgrade.pro/blog/venture-building-corporate https://www.marketingupgrade.pro/blog/venture-building-corporate Sat, 01 Nov 2025 00:00:00 GMT How to run a corporate venture from blank page to first release in three 30-day phases, with a go or kill decision at days 30, 60 and 90 and the criteria for each. Innovation https://www.marketingupgrade.pro/blog/martech-stack-audit-checklist https://www.marketingupgrade.pro/blog/martech-stack-audit-checklist Sun, 19 Oct 2025 00:00:00 GMT A four-phase martech audit with the cost inputs to collect, a weighted scoring template, a keep, consolidate or cut table and the privacy and AI rules to check. MarTech https://www.marketingupgrade.pro/blog/cmo-dashboard-kpi-framework https://www.marketingupgrade.pro/blog/cmo-dashboard-kpi-framework Fri, 17 Oct 2025 00:00:00 GMT A one-page CMO dashboard with 14 defined metrics in four pillars, measurement methods for share of voice and ROI, consumer equivalents and status rules. Interim CMO Leadership