https://www.marketingupgrade.pro Interim CMO practice of Joris van Huet. Marketing systems, MarTech and AI native go to market. en-NL Wed, 07 Oct 2026 07:02:01 GMT https://www.marketingupgrade.pro/blog/how-to-set-up-marketing-intelligence-agent https://www.marketingupgrade.pro/blog/how-to-set-up-marketing-intelligence-agent Mon, 28 Sep 2026 00:00:00 GMT A marketing intelligence agent reads your marketing data, flags what changed against normal, explains why with the numbers, and proposes what to do. The setup in seven steps. Agentic Marketing https://www.marketingupgrade.pro/blog/how-to-build-brand-agent-marketing-team https://www.marketingupgrade.pro/blog/how-to-build-brand-agent-marketing-team Mon, 28 Sep 2026 00:00:00 GMT A brand agent drafts on-brand copy and reviews everything before it ships, citing only approved facts. How to build one in six steps, with the instruction skeleton. Agentic Marketing https://www.marketingupgrade.pro/blog/what-is-an-interim-cmo https://www.marketingupgrade.pro/blog/what-is-an-interim-cmo Fri, 20 Mar 2026 00:00:00 GMT In today's volatile economic climate, the role of marketing leadership has never been more critical—or more in flux. As enterprises navigate digital transformation, market disruption, and the constant pressure to deliver growth, a new model of executive leadership is emerging: the [interim CMO](/blo Interim CMO Leadership https://www.marketingupgrade.pro/blog/marketing-team-coaching https://www.marketingupgrade.pro/blog/marketing-team-coaching Sun, 15 Mar 2026 00:00:00 GMT **Meta Description:** An interim leader's ultimate goal is to become unnecessary. Learn the Transfer Framework for coaching, upskilling, and knowledge transfer to build a self-sufficient marketing team that thrives long after you're gone. Enterprise Strategy https://www.marketingupgrade.pro/blog/maternity-cover-marketing-leader https://www.marketingupgrade.pro/blog/maternity-cover-marketing-leader Fri, 06 Mar 2026 00:00:00 GMT It is a phone call that can simultaneously spark celebration and a degree of professional anxiety for any CEO or board member: your star marketing leader is expecting. While this is wonderful personal news, it presents a significant business challenge. In today's hyper-competitive and rapidly evolvi Interim CMO Leadership https://www.marketingupgrade.pro/blog/marketing-kpis-that-matter https://www.marketingupgrade.pro/blog/marketing-kpis-that-matter Fri, 27 Feb 2026 00:00:00 GMT The digital transformation of the last two decades has armed marketers with an unprecedented amount of data. We can track every click, every impression, and every conversion. While this has opened up a world of possibilities, it has also created a new set of challenges. We are now faced with a delug Enterprise Strategy https://www.marketingupgrade.pro/blog/smoke-testing-product-ideas https://www.marketingupgrade.pro/blog/smoke-testing-product-ideas Thu, 19 Feb 2026 00:00:00 GMT In the world of enterprise innovation, particularly within a consumer packaged goods (CPG) giant like Procter & Gamble, the stakes are astronomically high. A new product launch can involve tens of millions in research and development, manufacturing, and marketing investment before a single unit is s Innovation https://www.marketingupgrade.pro/blog/interim-vs-fractional-cmo https://www.marketingupgrade.pro/blog/interim-vs-fractional-cmo Tue, 10 Feb 2026 00:00:00 GMT In today's dynamic business environment, the traditional model of permanent executive leadership is being challenged. As detailed in Harvard Business Review, the modern marketing role has evolved into a complex, strategic function, demanding agility and specialized expertise [1]. As a result, many e Interim CMO Leadership https://www.marketingupgrade.pro/blog/building-first-marketing-ai-agent https://www.marketingupgrade.pro/blog/building-first-marketing-ai-agent Tue, 03 Feb 2026 00:00:00 GMT A practical guide for enterprise marketers on building their first marketing AI agent. Learn to choose a use case, select tools like n8n, Zapier, or Make, and build, test, and iterate your workflow. Agentic Marketing https://www.marketingupgrade.pro/blog/marketing-attribution-enterprise https://www.marketingupgrade.pro/blog/marketing-attribution-enterprise Thu, 22 Jan 2026 00:00:00 GMT In today's data-saturated enterprise landscape, the pressure on marketing leaders to demonstrate ROI is relentless. Every euro of budget must be justified, every campaign scrutinized for its impact on the bottom line. Yet, the modern customer journey is a complex, fragmented path that winds across a MarTech https://www.marketingupgrade.pro/blog/interim-cmo-vs-agency https://www.marketingupgrade.pro/blog/interim-cmo-vs-agency Thu, 15 Jan 2026 00:00:00 GMT > In the high-stakes world of enterprise marketing, leadership gaps can be costly. When a permanent CMO departs, or a critical strategic initiative demands senior oversight, organizations face a crucial decision: bring in an [interim CMO](/blog/what-is-an-interim-cmo) or outsource to a marketing age Interim CMO Leadership https://www.marketingupgrade.pro/blog/how-to-evaluate-interim-cmo https://www.marketingupgrade.pro/blog/how-to-evaluate-interim-cmo Fri, 19 Dec 2025 00:00:00 GMT A practical framework for CEOs to evaluate and hire an elite interim CMO. Learn how to assess portfolios, check references, and ensure cultural fit. Interim CMO Leadership https://www.marketingupgrade.pro/blog/what-is-agentic-marketing https://www.marketingupgrade.pro/blog/what-is-agentic-marketing Sun, 16 Nov 2025 00:00:00 GMT Agentic marketing is marketing in which AI agents do part of the work on their own: given a goal and its limits, an agent plans, acts with the team's tools and adjusts, while people set the goals and approve what matters. Agentic Marketing https://www.marketingupgrade.pro/blog/30-60-90-day-plan-interim-cmo https://www.marketingupgrade.pro/blog/30-60-90-day-plan-interim-cmo Wed, 05 Nov 2025 00:00:00 GMT As an [interim CMO](/blog/what-is-an-interim-cmo), the clock is always ticking. You're brought in to make a significant impact in a limited timeframe. The pressure is immense, and the expectations are high. In my 15+ years of experience, working with leading companies like ING, P&G, and WeTransfer, Interim CMO Leadership https://www.marketingupgrade.pro/blog/agentic-marketing-vs-automation https://www.marketingupgrade.pro/blog/agentic-marketing-vs-automation Mon, 03 Nov 2025 00:00:00 GMT Marketing automation follows rules written in advance: if a contact does X, the system does Y. Agentic marketing gives an AI agent a goal and its limits, and the agent plans, acts and adjusts. The difference, side by side. Agentic Marketing https://www.marketingupgrade.pro/blog/venture-building-corporate https://www.marketingupgrade.pro/blog/venture-building-corporate Sat, 01 Nov 2025 00:00:00 GMT A practical guide to corporate venture building, from ideation to market launch in 90 days. Learn how enterprises can innovate like startups. Written by an enterprise interim marketing leader. Innovation https://www.marketingupgrade.pro/blog/martech-stack-audit-checklist https://www.marketingupgrade.pro/blog/martech-stack-audit-checklist Sun, 19 Oct 2025 00:00:00 GMT A comprehensive MarTech Stack Audit Checklist to evaluate, consolidate, and optimize your technology infrastructure in 2026. MarTech https://www.marketingupgrade.pro/blog/cmo-dashboard-kpi-framework https://www.marketingupgrade.pro/blog/cmo-dashboard-kpi-framework Fri, 17 Oct 2025 00:00:00 GMT A structured CMO Dashboard KPI Framework outlining exactly what metrics belong on an executive dashboard and how to present them effectively. Interim CMO Leadership