https://www.marketingupgrade.pro Interim CMO practice of Joris van Huet. Marketing systems, MarTech and AI native go to market. en-NL Wed, 11 Nov 2026 11:15:56 GMT https://www.marketingupgrade.pro/blog/causality-engine-with-mailchimp https://www.marketingupgrade.pro/blog/causality-engine-with-mailchimp Wed, 11 Nov 2026 00:00:00 GMT Mailchimp counts an order after an open or a click; GA4 sees only tagged clicks. The rule, the tagging setting, a worked claim gap and a free holdout before a causal read. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-omnisend https://www.marketingupgrade.pro/blog/causality-engine-with-omnisend Wed, 11 Nov 2026 00:00:00 GMT Omnisend tags every link and credits any order inside its window, opens included. What the rule counts, where the traffic lands in GA4, and how to test the claim for free. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-activecampaign https://www.marketingupgrade.pro/blog/causality-engine-with-activecampaign Wed, 11 Nov 2026 00:00:00 GMT ActiveCampaign's Revenue column follows a fixed 7-day rule that counts opens. How the column is filled, the Google Analytics toggle, a held-out path and a causal read. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-sender https://www.marketingupgrade.pro/blog/causality-engine-with-sender Wed, 11 Nov 2026 00:00:00 GMT Sender counts an order for any email opened or clicked in the 5 days before it. A worked example of the claim gap, a free holdout, and what a causal read of GA4 adds. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-brevo https://www.marketingupgrade.pro/blog/causality-engine-with-brevo Wed, 11 Nov 2026 00:00:00 GMT Brevo's store dashboard takes credit for any order placed within 48 hours of a received message. The two rules behind its totals, UTM tracking for GA4, and a split-list holdout. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-getresponse https://www.marketingupgrade.pro/blog/causality-engine-with-getresponse Wed, 11 Nov 2026 00:00:00 GMT GetResponse counts revenue on clicks only, per message, for 5 days. What that rule leaves out, the Google Analytics switch, a Splitter holdout and a causal read of GA4. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-mailerlite https://www.marketingupgrade.pro/blog/causality-engine-with-mailerlite Wed, 11 Nov 2026 00:00:00 GMT MailerLite files a sale under the last email clicked, for up to 30 days, whatever was clicked afterwards. The rule, the UTM tags GA4 needs, a month of example sums and a by-hand holdout. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-sendpulse https://www.marketingupgrade.pro/blog/causality-engine-with-sendpulse Wed, 11 Nov 2026 00:00:00 GMT A SendPulse flow counts a conversion wherever you place a Goal element or a Purchase stop event, with no window. How to tag its links, split a flow at random, and read email in GA4. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-kit https://www.marketingupgrade.pro/blog/causality-engine-with-kit Wed, 11 Nov 2026 00:00:00 GMT Kit's recovered tag and last-click Email Attribution table are claims under Kit's rules. How its UTM toggle puts Kit in GA4's Email row, a holdout by Tag, and what a causal read adds. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-emailoctopus https://www.marketingupgrade.pro/blog/causality-engine-with-emailoctopus Wed, 11 Nov 2026 00:00:00 GMT EmailOctopus reports opens and clicks and credits no sales. Turn on Google Analytics link tracking, run a holdout by tag, and see how much of Direct began with the newsletter. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-aweber https://www.marketingupgrade.pro/blog/causality-engine-with-aweber Wed, 11 Nov 2026 00:00:00 GMT AWeber's Sales tab counts order-page hits from cookied subscribers at a value you typed, with no window stated. Its default UTM tags, an example month and a holdout built with a tag. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-flodesk https://www.marketingupgrade.pro/blog/causality-engine-with-flodesk Wed, 11 Nov 2026 00:00:00 GMT Flodesk's reports end at the click, and it adds no UTM tags itself. Tag links by hand so GA4 files them as Email, hold a tenth of the list back, then read email against the other channels. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-encharge https://www.marketingupgrade.pro/blog/causality-engine-with-encharge Wed, 11 Nov 2026 00:00:00 GMT Encharge's Goal Conversion Rate counts everyone who reaches a goal, clicked or not. Switch on its UTM tagging, hold half a Flow back with the A/B Test action, then read email against the rest. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-benchmark-email https://www.marketingupgrade.pro/blog/causality-engine-with-benchmark-email Wed, 11 Nov 2026 00:00:00 GMT Benchmark Email reports clicks and credits no orders, and its new help centre documents no UTM setting. Tag links by hand, run a holdout by tag, then read email as a channel in GA4. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-moosend https://www.marketingupgrade.pro/blog/causality-engine-with-moosend Wed, 11 Nov 2026 00:00:00 GMT Moosend links orders to a campaign through a cmid on each link and states no time window. Its two tracking switches, the GA4 row its UTMs fill, a hand-built holdout and example sums. Use cases https://www.marketingupgrade.pro/blog/causality-engine-with-beehiiv https://www.marketingupgrade.pro/blog/causality-engine-with-beehiiv Wed, 11 Nov 2026 00:00:00 GMT beehiiv tags links by default and calls its Clicks Report the source of truth, but it counts clicks, not orders. How GA4 files the traffic, a holdout by segment, and what a causal read adds. Use cases https://www.marketingupgrade.pro/blog/mparticle-vs-hightouch https://www.marketingupgrade.pro/blog/mparticle-vs-hightouch Fri, 06 Nov 2026 00:00:00 GMT mParticle keeps the profile on its side and computes audiences in real time; Hightouch keeps it in your warehouse and starts with a free tier of 2 syncs. Which job each one wins. Tool comparisons https://www.marketingupgrade.pro/blog/mparticle-vs-segment https://www.marketingupgrade.pro/blog/mparticle-vs-segment Fri, 06 Nov 2026 00:00:00 GMT Segment's pipeline is free to 1,000 users and from $120 a month for 10,000; its identity graph and audiences are quoted, like all of mParticle. Identity rules, SDKs and owners compared. Tool comparisons https://www.marketingupgrade.pro/blog/mparticle-vs-rudderstack https://www.marketingupgrade.pro/blog/mparticle-vs-rudderstack Fri, 06 Nov 2026 00:00:00 GMT RudderStack prints a price for each event tier and builds the customer in your warehouse on a schedule; mParticle quotes on a call and resolves identity as events arrive. Tool comparisons https://www.marketingupgrade.pro/blog/mparticle-vs-amplitude https://www.marketingupgrade.pro/blog/mparticle-vs-amplitude Fri, 06 Nov 2026 00:00:00 GMT Amplitude alone fits one product with one login ID: free to 2 million events, $576 a month at 10 million. mParticle goes in front when apps, site and stores each hold a different ID. Tool comparisons https://www.marketingupgrade.pro/blog/how-to-use-linkedin-sales-nav https://www.marketingupgrade.pro/blog/how-to-use-linkedin-sales-nav Thu, 05 Nov 2026 00:00:00 GMT Build a target-account list in Sales Navigator: account filters, one persona per buying role, Relationship Explorer, lead lists with alerts, Account IQ, and the emails found elsewhere. Tool how-to https://www.marketingupgrade.pro/blog/how-to-use-linear https://www.marketingupgrade.pro/blog/how-to-use-linear Thu, 05 Nov 2026 00:00:00 GMT Run a product launch as one Linear project shared by marketing and engineering: a launch template with milestones, Slack intake into Triage, and a weekly update drafted by Linear Agent. Tool how-to https://www.marketingupgrade.pro/blog/how-to-use-marketo https://www.marketingupgrade.pro/blog/how-to-use-marketo Thu, 05 Nov 2026 00:00:00 GMT Build a Marketo Engage scoring program the way Adobe's own guide does: a threshold agreed with sales, score tokens, one smart campaign per signal, an alert at the line and Claude reading the queue over MCP. Tool how-to https://www.marketingupgrade.pro/blog/how-to-use-sendgrid https://www.marketingupgrade.pro/blog/how-to-use-sendgrid Thu, 05 Nov 2026 00:00:00 GMT Build a trial-onboarding Automation in Twilio SendGrid Marketing Campaigns, fed by the Contacts API, exited on upgrade, and read back through the Event Webhook and a holdout. Tool how-to https://www.marketingupgrade.pro/blog/how-to-use-mparticle https://www.marketingupgrade.pro/blog/how-to-use-mparticle Thu, 05 Nov 2026 00:00:00 GMT One mParticle audience from web and app events, sent to Google Ads, Meta and BigQuery: the identity decision, the data plan, each destination's lag and the Agent's limits. Tool how-to https://www.marketingupgrade.pro/blog/how-to-use-the-trade-desk https://www.marketingupgrade.pro/blog/how-to-use-the-trade-desk Thu, 05 Nov 2026 00:00:00 GMT A first CTV campaign on The Trade Desk: getting a seat, hashing customers into UID2 for suppression, contextual segments, Koa under a ceiling, and reports read against a holdout. Tool how-to https://www.marketingupgrade.pro/blog/how-to-use-hotjar https://www.marketingupgrade.pro/blog/how-to-use-hotjar Thu, 05 Nov 2026 00:00:00 GMT Find where a signup form loses people with Hotjar: verify the code, fire submit and failure events, filter recordings and heatmaps by them, and file survey answers in a Google Sheet by Zapier. Tool how-to https://www.marketingupgrade.pro/blog/how-to-use-fullstory https://www.marketingupgrade.pro/blog/how-to-use-fullstory Thu, 05 Nov 2026 00:00:00 GMT Build a checkout funnel in Fullstory on the free plan, find the step that loses the most sessions, split it by device, open the replays, and let Claude pull the counts over MCP. Tool how-to https://www.marketingupgrade.pro/blog/how-to-use-dynamic-yield https://www.marketingupgrade.pro/blog/how-to-use-dynamic-yield Thu, 05 Nov 2026 00:00:00 GMT Run a product-page recommendation test in Dynamic Yield with two strategies, a 10% holdout, Add to Cart as the primary metric and the Analyst agent drafting the readout. Tool how-to https://www.marketingupgrade.pro/blog/how-to-use-mutiny https://www.marketingupgrade.pro/blog/how-to-use-mutiny Thu, 05 Nov 2026 00:00:00 GMT Build one Mutiny page per target account from a CSV or your CRM, review them in a project, publish on your own subdomain and hand the next batch to Claude over MCP. Tool how-to https://www.marketingupgrade.pro/blog/how-to-use-ab-tasty https://www.marketingupgrade.pro/blog/how-to-use-ab-tasty Thu, 05 Nov 2026 00:00:00 GMT Build a returning-visitor personalization in AB Tasty with a holdback on the original: tag, consent mode, segment, Evi Content, one primary goal, GA4 push, QA mode and the readiness bar. Tool how-to https://www.marketingupgrade.pro/blog/how-to-use-optimizely https://www.marketingupgrade.pro/blog/how-to-use-optimizely Thu, 05 Nov 2026 00:00:00 GMT Run a three-variation checkout test in Optimizely Web Experimentation on Stats Accelerator, read improvement in points on the results page, and let Mark draft the summary over MCP. Tool how-to https://www.marketingupgrade.pro/blog/how-to-use-sprout-social https://www.marketingupgrade.pro/blog/how-to-use-sprout-social Thu, 05 Nov 2026 00:00:00 GMT Run several brands on one Sprout Social calendar: a Group per brand, profile permissions, an approval step, campaign tags, AI drafts a reviewer signs off, and a read-only calendar link. Tool how-to https://www.marketingupgrade.pro/blog/how-to-use-twitter-x-ads https://www.marketingupgrade.pro/blog/how-to-use-twitter-x-ads Thu, 05 Nov 2026 00:00:00 GMT A B2B website traffic campaign on X Ads: pixel first, keyword and follower look-alike targeting, pay per link click, then the Ads API or a connector moves the numbers into your own reporting. Tool how-to https://www.marketingupgrade.pro/blog/how-to-use-cookiebot https://www.marketingupgrade.pro/blog/how-to-use-cookiebot Thu, 05 Nov 2026 00:00:00 GMT Put Cookiebot in front of GA4 and Google Ads: let the scan run, classify what it missed, load three scripts in order, set default consent states, trigger other tags on consent and run the GCM check. Tool how-to https://www.marketingupgrade.pro/blog/how-to-use-recharge https://www.marketingupgrade.pro/blog/how-to-use-recharge Thu, 05 Nov 2026 00:00:00 GMT Build a Recharge Cancellation Prevention flow on the Starter plan: a template, a country branch, one offer per reason, a landing page, a test from the portal, and Claude reading the reasons over MCP. Tool how-to https://www.marketingupgrade.pro/blog/adalign-vs-adalysis https://www.marketingupgrade.pro/blog/adalign-vs-adalysis Tue, 27 Oct 2026 00:00:00 GMT Adalysis tests ads and audits Google and Microsoft accounts daily; AdAlign reads each ad against its page. Why a test winner can still lose the page, and what both cost. Tool comparisons https://www.marketingupgrade.pro/blog/adalign-vs-adcreative-ai https://www.marketingupgrade.pro/blog/adalign-vs-adcreative-ai Tue, 27 Oct 2026 00:00:00 GMT AdCreative.ai generates designs and predicts their clicks; AdAlign scores each ad against the page it will open. What each score reads, volume, prices and a pre-upload gate. Tool comparisons https://www.marketingupgrade.pro/blog/adalign-vs-atria https://www.marketingupgrade.pro/blog/adalign-vs-atria Tue, 27 Oct 2026 00:00:00 GMT Atria's Radar grades ads on results and briefs the next one; AdAlign checks whether the page broke the ad. Platforms, security, prices and a pre-launch gate for both. Tool comparisons https://www.marketingupgrade.pro/blog/adalign-vs-birch-revealbot https://www.marketingupgrade.pro/blog/adalign-vs-birch-revealbot Tue, 27 Oct 2026 00:00:00 GMT Birch rules act on metrics every 15 minutes; AdAlign checks whether the page still matches the ad. Costs at €60,000 a month, Meta's destination default, and when to run both. Tool comparisons https://www.marketingupgrade.pro/blog/adalign-vs-convert-com https://www.marketingupgrade.pro/blog/adalign-vs-convert-com Tue, 27 Oct 2026 00:00:00 GMT Convert's Growth plan runs 5 experiences per project; AdAlign ranks which pages deserve them. One backlog, UTM targeting for one ad's traffic, prices in two currencies and an MCP step. Tool comparisons https://www.marketingupgrade.pro/blog/adalign-vs-fibr-ai https://www.marketingupgrade.pro/blog/adalign-vs-fibr-ai Tue, 27 Oct 2026 00:00:00 GMT Fibr AI generates a page variant for every ad; AdAlign measures and monitors each ad-to-page match. Approval, what changes, unpublished prices and an affiliate detail to ask about. Tool comparisons https://www.marketingupgrade.pro/blog/adalign-vs-firecrawl https://www.marketingupgrade.pro/blog/adalign-vs-firecrawl Tue, 27 Oct 2026 00:00:00 GMT What you would build on a scraping API to check ads against pages, what it costs in credits, and when AdAlign's finished workflow or its REST API is the shorter road. Tool comparisons https://www.marketingupgrade.pro/blog/adalign-vs-foreplay https://www.marketingupgrade.pro/blog/adalign-vs-foreplay Tue, 27 Oct 2026 00:00:00 GMT Foreplay collects ads to learn from and turns them into briefs; AdAlign checks that each live ad still matches its page. Jobs, trials, seats, prices and a routine for both. Tool comparisons https://www.marketingupgrade.pro/blog/adalign-vs-google-quality-score https://www.marketingupgrade.pro/blog/adalign-vs-google-quality-score Tue, 27 Oct 2026 00:00:00 GMT Quality Score rates a Search keyword against rivals over 90 days; AdAlign scores each ad against its own page and names the fix. What each tells you, and how AI Max swaps pages. Tool comparisons https://www.marketingupgrade.pro/blog/adalign-vs-instapage https://www.marketingupgrade.pro/blog/adalign-vs-instapage Tue, 27 Oct 2026 00:00:00 GMT Instapage builds pages and maps Google search ads to them on its Convert plan; AdAlign scores every live ad against the page it already uses, read-only. Access, parameters and prices. Tool comparisons https://www.marketingupgrade.pro/blog/adalign-vs-landingi https://www.marketingupgrade.pro/blog/adalign-vs-landingi Tue, 27 Oct 2026 00:00:00 GMT Landingi ships campaign pages fast; one Smart Section edit can break every ad behind forty of them. First-year sums, an Orbit plus AdAlign agent step, and the trial's 200-visit catch. Tool comparisons https://www.marketingupgrade.pro/blog/adalign-vs-lucky-orange https://www.marketingupgrade.pro/blog/adalign-vs-lucky-orange Tue, 27 Oct 2026 00:00:00 GMT Lucky Orange watches and surveys shoppers; AdAlign checks that the ad's product, offer and shipping promise are on the page. Session quotas, a card-first trial and one campaign through both. Tool comparisons https://www.marketingupgrade.pro/blog/adalign-vs-manual-landing-page-audit https://www.marketingupgrade.pro/blog/adalign-vs-manual-landing-page-audit Tue, 27 Oct 2026 00:00:00 GMT The manual ad-to-page audit in eight steps from Google's and Meta's documentation, a sheet template, where it breaks with volume, and what a read-only connection changes. Tool comparisons https://www.marketingupgrade.pro/blog/adalign-vs-meta-ad-relevance-diagnostics https://www.marketingupgrade.pro/blog/adalign-vs-meta-ad-relevance-diagnostics Tue, 27 Oct 2026 00:00:00 GMT What Meta's quality, engagement and conversion rate rankings can and cannot tell you, and how a per-ad landing page check from AdAlign fills the gap they point to. Tool comparisons