What Is Pallyy? Per-Client Pricing for Social Agencies
By Joris van Huët · Pallyy's own site
The short answer: for a freelancer or small agency with somewhere between 3 and 30 clients, Pallyy's bill follows the client list, not the channel count: each client is one social set of up to 11 accounts, and Agency is $99 a month on monthly billing for 10 sets and 3 users (pricing reference, checked on 24 October 2026). It is a scheduler built for client work, with approvals from a shared link, a social inbox and per-client reports.
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Before you sign up:
- Price your client list. Pallyy's own pricing page gives the freelancer case: three clients on Pro is $25 + 2 x $10 = $45 a month. For example, twelve clients on Agency is $99 + 2 x $10 = $119 a month on monthly billing.
- Map the accounts you already manage. A set holds one account of each type, so a client with two Instagram accounts needs two sets, per the social sets article. To add a network, open the existing set; Create new set leads to an upgrade.
- Check how far back reports go. Free keeps 30 days of analytics and the paid plans 5 years, but custom PDF reports start on Agency.
What Pallyy does
Posts are written once, tailored per network and published through official APIs to ten networks, Google Business Profile and Bluesky among them, according to Pallyy's llms.txt. Each set has its own calendar, inbox, link-in-bio page and analytics. Clients approve posts on a shared calendar link, without an account.
A remote MCP server, on every plan including Free, lets Claude, ChatGPT or Cursor draft and schedule posts; publishing needs its own permission, so without it an assistant only drafts (MCP docs).
Who it suits, and who it does not
It suits small agencies whose clients run a handful of networks each and sign off posts. It suits less well a brand that needs ads or listening, which Pallyy says it does not do, or a team past 10 users, where add-ons go to custom pricing.
The plans
From the pricing reference, checked on 24 October 2026, in USD:
| Plan | Monthly | Yearly, per month | Sets | Users |
|---|---|---|---|---|
| Free | $0 | $0 | 1 | 1 |
| Pro | $25 | $20 | 1 | 1 |
| Agency | $99 | $79 | 10 | 3 |
| Scale | $199 | $165 | 30 | 10 |
Free allows 15 scheduled image posts a month. Extra sets are $10 a month on Pro and Agency, and extra users $10 on Agency, per the pricing page.
How it compares
Both rivals' prices were checked on 24 October 2026 on their pricing pages.
Buffer. Buffer bills each channel in tiers, so ten clients with three channels each is 30 channels: on Team that is 10 x $12 + 15 x $4 + 5 x $3 = $195 a month on monthly billing (Buffer pricing), against Pallyy's $99 for 10 sets. Buffer catches up when clients run one or two channels each.
Later. Later also sells social sets, 8 profiles each, but Growth includes 2 sets for $50 a month and each extra set is $15 (Later pricing), and posts are capped at 180 per profile a month. Later's edge is its influencer platform and Instagram tooling.
Getting started
Paid trials last 14 days and ask for a card that is charged when they end, per the free trial article. A trial that holds your card is built to convert, so test on the Free plan first or diary the cancellation date. How to use Pallyy gets a client's month signed off.
FAQ
Do clients need a Pallyy account to approve posts?
No. They open the shared calendar link in a browser and approve there, if you allow it, per the shared calendar article.
Can teammates see only their own clients?
Yes. Teams share access by social set, so a freelancer sees only the sets you give them.
Is there an API?
Yes, a REST API, with the same capabilities as the MCP server, per the MCP docs.