What Is REVIEWS.io? Product Reviews and Google Stars
By Joris van Huët · REVIEWS.io's own site
The short answer: if you suspect the $29 plan is too small for a review tool whose point is stars in Google, the plan table agrees: Essentials collects reviews for up to 300 invitations a month, but Google Seller Ratings and Shopping stars start on Start-Up at $79 a month for up to 1,000 invitations (monthly billing, pricing page, checked on 26 October 2026). REVIEWS.io is an ecommerce review platform that collects verified company and product reviews, photos and videos from buyers and shows them on product pages and in Google.
Disclosure: I may earn a commission through some links on this site. It does not change what this page says.
What sets the price:
- Invitations, which track orders. For example, a shop with 2,000 orders a month is past Start-Up's 1,500-order step at $90, so it lands on the 2,500-invitation step at $100 a month, per the pricing page.
- The reviews you already have. Product reviews from another platform can be imported; company reviews on Trustpilot stay there, because Trustpilot holds the publishing rights, per the homepage FAQ.
- The collection rate. The same FAQ calls anything above 5% good and says most customers who invite regularly see 3 to 6%. Measure yours monthly.
What REVIEWS.io does
Invitations go out when an order reaches a set status, Fulfilled for Shopify, after a delay set in a Flow, per How Review Invitations Work; Review Booster invites past buyers from a CSV. Reviews appear in on-site widgets and in Google: Seller Ratings in ads, stars on Shopping listings and, from Grow, a Google Business Profile sync, per the Google integration article. It is one of the products of Clearer, per the Clearer about page.
The rule that shapes review tools in the EU
Since 28 May 2022 the EU's Omnibus Directive treats as material whether and how a trader checks that reviews come from people who used or bought the product, and bans claiming they do without reasonable steps to check. Invitations tied to an order are such a step, and REVIEWS.io's auto-publishing article publishes genuine negative reviews, releasing any held back by a star threshold after 14 days.
It suits shops on Shopify, WooCommerce, BigCommerce or Magento that want reviews they can export, plus Google stars; less so a store on several country domains, since each top-level domain is a separate subscription.
Plans
Monthly billing in USD at 1,000 average monthly orders, checked on 26 October 2026 on the pricing page; annual billing saves 20% and is set in the dashboard.
| Plan | Price a month | Review invitations | What it adds |
|---|---|---|---|
| Essentials | $29 | Up to 300 | Product and company reviews, photo and video, widgets |
| Start-Up | $79 | Up to 1,000 | Google Seller Ratings, rich snippets, review importing, Klaviyo |
| Grow | $175 | Up to 1,000 | Reputation manager, AI review summary, surveys |
| Plus | $500 | Up to 7,500 | AI review replies, translation, API access |
The entry price sits one tier below the feature most buyers arrive for: Essentials at $29 does the asking, Start-Up at $79 sends the results to Google, so the stars that brought you to the pricing page are sold on the second card, not the first.
Against Trustpilot, Judge.me and Yotpo
- Trustpilot keeps reviews on its own public profile, where they stay if you leave; Plus costs $319 a month per domain on annual billing for 300 invitations, per its pricing page. Choose it when a third-party profile is what your buyers check.
- Judge.me has a free plan with unlimited reviews and says its $15-a-month Awesome plan is the most you can ever pay, per its pricing page. For a Shopify store that needs product reviews and Google Shopping and little else, that is hard to beat.
- Yotpo starts Reviews at $89 a month on monthly billing for up to 500 orders, with seller ratings on Pro at $169, per its pricing page. It fits brands also buying Yotpo's loyalty product.
Getting started
How to use REVIEWS.io takes a Shopify store from first invitation to stars in Google Shopping.
FAQ
Do I own my reviews?
Yes. The homepage FAQ says you own your reviews and UGC and can export them if you leave.
How many reviews before Google shows seller stars?
At least 100 verified company reviews per country from the last 12 months, then 2 to 4 weeks for Google to index the feed, per the Google integration article.
Is there a contract?
No annual contract; billing is month to month, per the homepage FAQ.