What Is Capsule? A Simple CRM With Transpond for Email
By Joris van Huët · Capsule's own site
The short answer: if you suspect a CRM for a five-person service business should cost less than a marketing suite, Capsule's numbers agree: Starter is $18 per user a month billed annually, or $22 monthly, with 30,000 contacts, and Growth at $36 ($40 monthly) adds workflow automations, email sync and AI tools, per the pricing page checked on 24 October 2026. It is a contact and pipeline CRM for small businesses, with email marketing sold as a separate add-on, Transpond.
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Before you pick a plan:
- Work out the real annual discount. The toggle says save up to 18% and the FAQ says up to 15%. For Growth it is (40 - 36) / 40 = 10%, so four users save (40 - 36) x 4 x 12 = $192 a year, using the pricing page figures.
- Start from your spreadsheet. Contacts and opportunities import from CSV or Excel, and the opportunity import guide needs only name, contact, pipeline and milestone to begin.
- Decide how you will know it works. The pipeline dashboard shows the share of won opportunities over the last 30, 90 and 365 days, per the pipeline overview.
What Capsule does
Capsule stores people and organisations, then tracks sales as opportunities that move through milestones, each with a probability of winning that feeds a forecast. An opportunity left in a milestone without any stored communication is flagged as stale, after a number of days you set per milestone, according to the opportunity stages guide. Won work continues on Projects boards.
The AI page lists activity summaries, a pipeline generator, contact enrichment and meeting prep. Capsule MCP lets ChatGPT answer questions from live CRM data, with Claude and Cursor in a beta that requires Growth or above, per Capsule's MCP announcement.
Transpond is Capsule's own email marketing tool, with campaigns, webforms and sequences that sync tags and lists with the CRM both ways.
Who it suits
A small B2B or service business that wants a CRM people will keep up to date, without a platform admin; the pricing page pitches Starter at one to five employees. It suits less well a team that wants marketing automation inside the CRM itself, or a pipeline of thousands of open deals: the visual pipeline shows at most 500 opportunities before you switch to filters or the list view.
Prices, checked on 24 October 2026
| Plan | Per user a month, billed annually | Billed monthly | Contacts |
|---|---|---|---|
| Free | $0, at most 2 users | $0 | 250 |
| Starter | $18 | $22 | 30,000 |
| Growth | $36 | $40 | 60,000 |
| Advanced | $54 | $60 | 120,000 |
| Ultimate | Not shown; sales contacts you after a trial | Not shown | Not shown |
All figures in USD from the pricing page, which lists the Marketing add-on from $11 a month, a 14-day trial with no card, and no onboarding fees. The page's FAQ recommends the annual plan; at 10% off on Growth, that suits you only if the headcount will hold for twelve months.
How it compares
Against HubSpot, it is where marketing lives: HubSpot's Marketing Hub prices email by marketing contacts inside one platform, while Capsule bolts on Transpond.
Against Pipedrive, it is what happens after the sale. Both flag neglected deals and both put automation on a plan called Growth, $39 per seat a month billed annually on Pipedrive's pricing page, but Capsule turns a won opportunity into a project on the same account, where Pipedrive sells projects as an add-on.
Getting started
How to use Capsule sets up a pipeline that flags stale deals, stores every email against the right opportunity and hands won work on automatically.
FAQ
Is Capsule free?
There is a free plan for up to two users and 250 contacts, with one sales pipeline and one project board, per the pricing FAQ.
Does Capsule train AI on my data?
No, according to the AI page, and you can turn the AI features off in account settings.
Who is responsible for GDPR?
You, for your contacts' data. Capsule's GDPR page describes the customer as data controller for the personal data it stores, choosing the lawful basis and keeping records current.