What Is Outgrow? Calculators and Quizzes Priced by Leads
By Joris van Huët · Outgrow's own site
The short answer: if the lead magnet you need is a calculator (an ROI estimate, a quote, a savings figure), Outgrow is built around one, and it is priced by leads a year: Freelancer at $22 a month, or $14 a month billed annually, allows 3,000 leads a year across 5 content pieces, and Essentials at $115, or $95 billed annually, allows 90,000 with no cap on pieces (checked on 26 October 2026 on the pricing page). Outgrow is a no-code builder for calculators, quizzes, polls, product recommenders and AI chat agents that capture leads, for B2B marketers whose buyers want a number before a call.
Disclosure: I may earn a commission through some links on this site. It does not change what this page says.
Price it before the 7-day trial:
- Turn the yearly allowance into a month. For example, Freelancer's 3,000 leads a year is 3,000 / 12 = 250 a month, and Freelancer Pro's 12,000 is 12,000 / 12 = 1,000, using the pricing page.
- Start from the spreadsheet sales already uses. If sales quotes ROI from a spreadsheet, the formula builder can take the Excel file and map its cells to questions, per the Excel guide.
- Check what reaches the CRM. On Freelancer and Essentials, the HubSpot integration maps lead form fields only; calculator answers and results go across on Business and Enterprise, per the HubSpot guide. Decide whether sales needs the computed figure on the contact.
What Outgrow builds
The content types are numerical calculators, polls and surveys, outcome and graded quizzes, giveaways, ecommerce recommendations and chatbots, per the content types guide. Calculators run on a formula builder with if-then-else expressions, AND and OR conditions and ranges, per the formulas guide, and Logic Jump branches on an answer, a result, a UTM value or the device.
The AI Assistant drafts a piece from a few questions about your goal and audience, per the AI Assistant guide. The pricing FAQ lists native integrations with HubSpot, Salesforce, Marketo and others, and 1,000+ tools through Zapier, though standard plans come with one integration.
Who it suits
B2B software and services sold on a business case, where an ROI or savings calculator answers the buyer's first question, and shops with a product recommender. It suits less well long data-collection forms, or two CRMs on a small plan. For privacy, one account setting adds a cookie notice to every live piece and a mandatory consent checkbox to lead forms, per the GDPR guide.
Prices, checked on 26 October 2026
In USD, from the Outgrow pricing page; annual plans are paid upfront for the term:
| Plan | Monthly billing | Billed annually, per month | Leads a year | Content pieces | Users |
|---|---|---|---|---|---|
| Freelancer | $22 | $14 | 3,000 | 5 | 1 |
| Freelancer Pro | $45 | $25 | 12,000 | 7 | 1 |
| Essentials | $115 | $95 | 90,000 | Unlimited | 3 |
| Business | $720 | $600 | 600,000 | Unlimited | 10 |
A busy month does not stop a calculator. Outgrow's billing FAQ says that when you exceed the leads or visits limit, an add-on is added to the subscription and you are charged for an extra set of leads, so a campaign that outperforms raises the invoice before anyone has decided to. Watch the lead counter in the month you launch.
Next to ScoreApp and Typeform
- ScoreApp builds scorecards: category percentages, a results page per score tier and PDF reports, priced by responses a month, with Starter at 100 for $39, per its pricing page checked on 26 October 2026. Choose it when the output is a readiness score, Outgrow when it is a computed figure.
- Typeform keeps score and price variables inside a form and meters responses across the account. It handles a simple quote; ranges and nested conditions are what Outgrow's formula builder is for.
Getting started
How to use Outgrow builds a three-input ROI calculator, gates the result behind a lead form and sends the lead to HubSpot.
FAQ
Does Outgrow have a free plan?
Not on its pricing page. You can use the 7-day trial, which runs on the Business plan and needs no credit card, and then pick a plan, per the pricing page FAQ.
Does Outgrow charge per lead?
No: each plan has a yearly lead allowance. If you max it out, the pricing FAQ offers a move to a higher plan or a lead add-on.
How many calculators can I publish?
Five content pieces on Freelancer and seven on Freelancer Pro; Essentials and Business are unlimited, per the pricing page.