What Is Snov.io? Lead Search, Verification and Outreach
By Joris van Huët · Snov.io's own site
The short answer: if one person has to find prospects, check their addresses and run the follow-ups, and the team grows faster than the software budget, Snov.io fits: every Sales Suite plan has unlimited team seats, and Starter is $39 a month for 1,000 credits and 5,000 recipients on the pricing page, checked on 26 October 2026. If you only need data, or only sending, a single-purpose tool costs less.
Disclosure: I may earn a commission through some links on this site. It does not change what this page says.
What decides the plan:
- Two meters, not one. A credit pays for a found or verified address, a recipient for each new person a campaign contacts, and follow-ups in the same billing period are free, per the pricing FAQ. For example, 800 new prospects a month with three follow-ups each use 800 credits and 800 recipients, inside Starter.
- The list you already own. Searching the database is free; saving a prospect with a valid or unknown email costs 1 credit, per the credit article. Verify the contacts you have before paying to find them again.
- The unverifiable share. The preparation guide treats more than 5% unverifiable addresses as a reason to clean a list before launch. Check that share on your first list.
What Snov.io does
The homepage lists four jobs in one account: find leads with AI search, enrich them with emails and phones, set up warmed mailboxes, and run email and LinkedIn campaigns. Database Search covers more than 50 million prospects, updated monthly, per the Database Search guide. Campaigns mix email steps, LinkedIn actions and conditions, Unibox gathers the replies, and a CRM and an MCP server come in the same plans.
Who it suits, and who it does not
It suits a founder or small team that would otherwise buy a finder, a verifier, a warm-up tool and a sequencer separately.
It suits less well a team that lives on the phone: phone numbers use enrichment tokens, sold separately at $0.02 a token in packages that last 90 days, per the pricing FAQ.
When a contact did not give you their details, Article 14 of the GDPR asks you to say where the data came from, at the latest in your first message. Snov.io finds the address; the notice stays with you.
Prices
Sales Suite plans in USD, checked on 26 October 2026 on the Snov.io pricing page:
| Plan | Monthly billing | Annual billing, per month | Credits | Recipients | Warm-up slots |
|---|---|---|---|---|---|
| Trial | $0 | $0 | 50 | 100 | 1 |
| Starter | $39 | $29.25 | 1,000 | 5,000 | 3 |
| Pro S | $99 | $74.25 | 5,000 | 25,000 | Unlimited |
| Pro M | $189 | $141.75 | 20,000 | 50,000 | Unlimited |
| Pro L | $369 | $276.75 | 50,000 | 100,000 | Unlimited |
| Ultra | $738 | $553.50 | 100,000 | 200,000 | Unlimited |
The Trial renews monthly, without bulk tools or export. Unused recipients lapse after 30 days; unused credits roll over while the subscription stays active, per the credit article. A pricing page is written to sell the next tier: the FAQ stresses that a credit costs 3.9 cents on Starter and about 0.9 cents on Pro M, which saves nothing on credits you never use.
How it compares
Apollo.io bills per seat, from $49 a month on annual billing, and adds a dialer, per its pricing page, read on 26 October 2026 like the two below. With five people prospecting, Snov.io's free seats change the sum.
Instantly starts from sending: Outreach Growth is $47 a month for 5,000 emails on its pricing page, with lead data sold apart. It wins when mailbox volume decides your outbound.
Smartlead prices by contacts and sends: Base is $39 a month, billed monthly, for 2,000 contacts and 6,000 emails, per its pricing page. Snov.io is the pick when LinkedIn steps belong in the same sequence.
Getting started
Start on the Trial with one warmed mailbox. How to use Snov.io builds one email and LinkedIn sequence from a Database Search list.
FAQ
Do follow-up emails use more recipients?
No. A recipient is charged at first contact and later steps in the same billing period are free, per the campaigns FAQ.
Is LinkedIn automation part of the Sales Suite?
No. Each LinkedIn account is a slot at $69 a month, or $62 billed annually, $10 less alongside a Sales Suite plan, per the pricing FAQ.
Can I run Snov.io from Claude?
Yes, on any Sales Suite or LinkedIn Automation plan: add https://mcp.snov.io/mcp as a custom connector and sign in, per the MCP guide.