What Is Atria? Meta Creative Analytics With an AI Agent
By Joris van Huët · Atria's own site
The short answer: If your team spends on Meta and TikTok and argues every Monday about which creative worked, Atria grades every ad, tags what is in it and turns the pattern into briefs through an AI assistant called Raya. The free plan has no time limit and connects one ad account, and paid plans start with Core at $159 a month on monthly billing (pricing, checked on 26 October 2026).
Disclosure: I may earn a commission through some links on this site. It does not change what this page says.
Before you connect an account:
- Price it by ad spend, then by heads. Core covers up to $500K of monthly ad spend with five seats, and each extra seat costs $20 a month (pricing). For example, a team of seven on Core with monthly billing pays $159 + 2 x $20 = $199 a month.
- Reuse the naming you already have. If your ads follow a pattern such as TOF_VIDEO_PRODUCT_ANGLE_V03, Atria splits the names into report dimensions, older ads included (naming conventions); the pricing page lists that setting among the Plus additions.
- Agree the target before the grades arrive. Radar asks for a timeframe, a conversion metric such as ROAS or CPA, and the goal for it, then grades against that (Radar).
What Atria does
Atria reads your Meta and TikTok ad accounts and answers what a dashboard leaves open: why one creative beat another. Radar grades each ad from the last 30 days on hook, retention, click-through and conversion, and sorts them into winners, ads close to winning, and ads too new to judge. Raya answers questions about the account in plain English, tags creatives by persona, emotion, offer and format, writes briefs and builds reports (what Atria is).
Beside the analytics sit Inspo, a library of other brands' ads to follow and save, and Launch, which publishes ads to Meta across several ad sets at once. Claude or ChatGPT can query the same data through an MCP server (MCP article).
Who it suits
It suits brands and agencies that spend on Meta or TikTok and test creative every week. It suits less well a team that mainly wants a mood board, or one whose spend sits elsewhere: launching works on Meta only, and TikTok accounts are for analysis (connecting accounts).
Competitor spend in Inspo is an estimate: reach divided by 1,000, times a CPM you set, starting at $9. Meta publishes reach only for ads shown in the EU and the UK, and TikTok publishes none (reach and spend).
Prices on 26 October 2026
In USD, from the pricing page, checked on 26 October 2026:
| Plan | Billed monthly | Billed annually, per month | Ad spend covered | AI credits a month |
|---|---|---|---|---|
| Core | $159 | $129 | $500K | 4,000 |
| Plus | $429 | $343 | $1M | 10,000 |
| Business | $1,199 | $959 | Unlimited | 25,000 |
| Enterprise | Custom | Custom | Unlimited | Custom |
The page carries a Black Friday Cyber Monday banner over higher list prices struck through. A promotion in October exists to make a year's commitment feel urgent, while the help centre says plans can be changed in either direction at any time (choosing a plan). Atria wants you to commit to annual billing while the banner is up, because that settles a year of fees in one decision. Start on the smallest plan whose spend limit you reach.
Atria and Foreplay
Foreplay still sells its swipe file on its own: Basic at $49 a month saves and searches ads, and competitor analysis plus analytics on your own ads start with Workflow at $149 a month (Foreplay pricing, checked on 26 October 2026). Choose Foreplay for a shared library of inspiration; choose Atria for grading your own ads and briefing from the grades.
Getting started
How to use Atria labels one account's creative and turns the winning elements into a brief. If the real question is which of several overlapping creative tools to keep, the Startup Fixer, a one-week stack review I sell, is built for that.
FAQ
Is there a free plan?
Yes: no card, no end date, one ad account, one brand, a starter allowance of AI credits and 30 MCP and 30 API calls, once (free plan). A paid trial is available on request.
Why did the credits run out in the first week?
Usually Auto-Gen, which makes 4 ads per cycle at 480 credits each, so 4 x 480 = 1,920 credits; Atria calls it the most common reason customers run out early (AI credits).
Does passing the ad spend limit cut the account off?
No. Atria says it will tell you, and the account keeps working (choosing a plan).