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▶ One week · €7,500

Startup Fixer Pressure Cooker.

One week. €7,500, excluding VAT. I go through your startup and fix it.

Start the 5-minute intakeOr book a 30-minute call

The name says it all.

▶ What the week is

One week, one person, one startup.

One week
Monday to Friday. The team days are set out below.
€7,500
A fixed price for the week, excluding VAT. Not an hourly rate and not a retainer. Two or three installments over 60 days.
One person
I do the work myself. The person who goes through your startup is the person who fixes it.

▶ What the week includes

Four audits, one team, one poster.

Product evaluation
Your products, limited to the 10 best sellers.
Positioning audit
Your ICP (ideal customer profile) definition, upgraded, and your pricing strategy.
P&L audit
Advice on where to reallocate or cut spend.
Marketing and sales systems
An audit and an upgrade, including how the customer journey is orchestrated.

▶ The five days

Monday to Thursday, the team. Friday, the poster.

Team knowledge mapping fills the first four days. The four audits above are part of the same week.

  1. Monday

    I meet the team.

  2. Tuesday

    I write the report.

  3. Wednesday

    I give a group coaching session.

  4. Thursday

    I give a group coaching session.

  5. Friday

    I deliver the poster.

    A poster for the team to hang up: your non-negotiables, like your own seven commandments.

▶ How it is paid

Two or three installments.

Installments
Two or three installments over 60 days.
Late payments
Late payments are subject to fines.
VAT
€7,500 is excluding VAT.

▶ Receipts

Joris van Huët

Joris van Huët

The one person. 15+ years, 53 ventures, 50+ organizations. I still do the work myself.

  • 45 days

    128 product variations tested to launch a new product line.

    P&G

  • 2 weeks

    To the first useful AI agent in production.

    Agent workflows, in production since 2023

  • 15 people

    The largest marketing and media team led. Board-level reporting at ING since 2025.

    Leadership

▶ Questions

Before you ask.

€7,500, fixed, excluding VAT, for one week. It is not an hourly rate and not a retainer. Two or three installments over 60 days.

Product evaluation: your products, limited to the 10 best sellers. Positioning audit: your ICP (ideal customer profile) definition, upgraded, and your pricing strategy. P&L audit: advice on where to reallocate or cut spend. Marketing and sales systems: an audit and an upgrade, including how the customer journey is orchestrated. Team knowledge mapping: Monday I meet the team. Tuesday I write the report. Wednesday and Thursday I give group coaching sessions. Friday: a poster for the team to hang up: your non-negotiables, like your own seven commandments.

One week, Monday to Friday. Monday I meet the team. Tuesday I write the report. Wednesday and Thursday I give group coaching sessions. Friday i deliver the poster.

Your non-negotiables, set out like your own seven commandments, for the team to hang up. I deliver it on Friday.

Yes. Two or three installments over 60 days. Late payments are subject to fines.

No. An interim CMO leads marketing for 3 to 12 months, from EUR 5,000 a month. The Pressure Cooker is one week at a fixed price. If the startup needs leadership for longer, that is the other way in, and the prices are on the cost page.

A five-minute intake, or a 30-minute call. I reply within 24 hours.

Your startup. One week.

€7,500, fixed, excluding VAT. I reply within 24 hours.

Start the 5-minute intakeOr book a 30-minute call