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▶ For scale-ups and EUR 5M to 100M businesses

Interim CMO for scale-ups.

An interim CMO for a scale-up is a senior marketing leader who joins for a defined term, sets the strategy and ships it. Here that is one person, Joris van Huët: operational from day one, from EUR 5,000 a month, in monthly cycles with a 30-day exit clause.

Book a 30-minute callOr start an intake

Q4 2026 · 1 of 2 slots left

▶ When scale-ups bring me in

Six moments marketing can't wait for a hire.

A leadership vacuum
The CMO or head of growth left, or the founder is still doing the job and has become the bottleneck.
A funding round
The round is closing or just closed, and the board wants the marketing function visibly under control.
A high-stakes launch
A product, a market entry or a relaunch with a date that cannot slip.
Post-merger integration
Two teams, two stacks and two brands that have to become one plan.
A turnaround
Growth has stalled for two quarters and the team cannot see why.
Leave cover
The marketing lead is out for months and the plan still has to ship.

▶ The first 90 days

A plan the board can hold me to.

Day 1
Execution and auditing start. Week one is diagnosis, inside the engagement, not billed as a separate discovery phase.
Day 30
First lookback on what was implemented.
Day 60
Double down on the winners.
Day 90
Blitzscaling.

▶ Receipts

Joris van Huët

Joris van Huët

The one person. 15+ years, 53 ventures, 50+ organizations. I still do the work myself, so I only start two new mandates a quarter.

  • 45 days

    128 product variations tested to launch a new product line.

    P&G

  • 2 weeks

    To the first useful AI agent in production. The full stack across content, paid and CRM within 90 days.

    Agent workflows, in production since 2023

  • 15 people

    The largest marketing and media team led. Board-level reporting at ING since 2025.

    Leadership

▶ Pricing

One operator, three ways in.

  • Project sprint

    2 to 6 weeks. One defined deliverable, concept to market proof.

    from €5,000per month

  • Interim CMO

    3 to 12 months. Full marketing leadership, operational from day one.

    from €15,000per month

  • Full mandate

    Interim CMO, plus P&L ownership, team building and agent orchestration.

    up to €25,000per month

Monthly cycles and a 30-day exit. If it isn't working, you walk.

Q4 2026 · 1 of 2 slots left

▶ Questions

Before you ask.

When marketing needs senior leadership sooner than a permanent hire can arrive: a CMO departure, a funding round, a launch, a merger or a turnaround. Interim leadership runs 3 to 12 months; a project sprint handles one defined deliverable in 2 to 6 weeks.

Interim when the gap is urgent or the brief is a transformation with an end date: operational from day one, in monthly cycles with a 30-day exit clause. Permanent when you need the role for years, weighed against the risk of a bad hire that takes a quarter to unwind.

From €5,000 per month for a project sprint to €25,000 per month for a full mandate with P&L ownership. Interim CMO engagements start at €15,000 per month, in monthly cycles with a 30-day exit clause.

Yes. The fit is a funded scale-up or a business with roughly EUR 5M to EUR 100M revenue, whoever owns it. The first 90 days are built to show movement early: execution and auditing from day one, and a first lookback on what shipped at day 30.

Within a week, when a slot is open: I only start two new mandates a quarter. A reply within 24 hours, operational from day one. No 90-day onboarding.

Both, plus French and German. Most scale-up work runs in English; Dutch where the team and the market are Dutch.

Day one can be next week.

I only start two new mandates a quarter.

Q4 2026 · 1 of 2 slots left

Upgrade my marketingOr book a call

Monthly cycles, a 30-day exit clause, and a reply within 24 hours.