Interim marketing leadership for financial services and fintech, structured for Wet DBA and audit-ready for legal and procurement. From €5,000 to €25,000 per month.
What does it cost to win one customer today, and what number does the board expect?
How long does a creative wait for compliance review, and what does that do to your testing cadence?
Does compliance see the work early, or only at the end?
Does paid acquisition still pay back against customer lifetime value, and who would staff brand or account-based work if it does not?
A starting list for the week-one diagnosis, which audits channels, team, stack and agency relationships. It is typical for the sector, not a record of what I have run.
From €5,000 to €25,000 per month, set by how much of the function I take on and how many days a week that takes. €25,000 is a full mandate with P&L ownership. Monthly cycles, a 30-day exit clause. The ladder is the same in every sector, and the full ladder is in the homepage pricing section.
ING: UX and Lean Startup work, from market research to audience interviews and surveys, generating problems to solve as the north star for the IT roadmap of the intermediary portal. Board-level reporting at ING since 2025. BNP Paribas: created and ran a shell corporate venture to validate landlord energy needs after the Ukraine crisis, handed back within four months. See the interactive CV for the full record.
I am not a regulatory specialist. My financial services work was at ING and BNP Paribas. Regulatory sign-off stays with your own compliance officer, and I build the marketing plan around their rules.
If you are a bank, a neobank, a payments company or a crypto business, say so in the intake and I will tell you whether I am the right person. The financial services work on my record is ING and BNP Paribas.
My starting view: brand carries the trust load, ABM and content carry the pipeline, and performance marketing supplements where compliance allows. The split follows from the week-one diagnosis, not from a fixed ratio.
Engagements are structured for it. I work as an independent professional through a registered Dutch entity: clear deliverables, independent working methods, no employment relationship. Audit-ready for legal and procurement.
Five-minute intake. Monthly cycles, a 30-day exit clause, and a reply within 24 hours. If I am not the right fit, I will say so.
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