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Compliant marketing leadership under AFM, DNB, MiCA, and DSA. Engagements ready for procurement and legal review on day one. From €5,000 to €25,000 per month.
"Fintech CAC for B2C neobanks rose 3-7× between 2019 and 2024, while regulatory cost-of-acquisition has doubled review cycles. The leaders winning are running ABM + compliance-as-content, not paid social." — CB Insights State of Fintech, 2024
B2C neobank CAC went from €20-40 (2019) to €150-300 (2024). The board wants an answer.
Every creative goes through 11 compliance review cycles before approval, up from 4 in 2019.
Your marketing function is either ignored by compliance or paralysed by it. No middle.
Performance marketing breaks the LTV model — you need brand + ABM, but cannot staff for it.
Engagements at €15,000–€22,500/month — Agency management through board reporting. Move up or down the ladder as scope changes during the mandate. The full ladder is on the homepage pricing slider.
Verifiable analogue case: ING (UX & Lean Startup engagement on the intermediary portal) and BNP Paribas (corporate venture shell post-Ukraine). See the interactive CV for the verified track record.
70 articles in this vertical — TOFU (awareness), MOFU (consideration), BOFU (decision).
When to hire an interim CMO for fintech & financial services. Pricing, ROI, and decision criteria from €25,000/month engagements. Apply within 48h.
When to hire an interim CMO for fintech & financial services. Pricing, ROI, and decision criteria from €22,500/month engagements. Apply within 48h.
When to hire an interim CMO for fintech & financial services. Pricing, ROI, and decision criteria from €15,000/month engagements. Apply within 48h.
When to hire an interim CMO for fintech & financial services. Pricing, ROI, and decision criteria from €22,500/month engagements. Apply within 48h.
When to hire an interim CMO for fintech & financial services. Pricing, ROI, and decision criteria from €20,000/month engagements. Apply within 48h.
When to hire an interim CMO for fintech & financial services. Pricing, ROI, and decision criteria from €20,000/month engagements. Apply within 48h.
When to hire an interim CMO for fintech & financial services. Pricing, ROI, and decision criteria from €22,500/month engagements. Apply within 48h.
When to hire an interim CMO for fintech & financial services. Pricing, ROI, and decision criteria from €25,000/month engagements. Apply within 48h.
When to hire an interim CMO for fintech & financial services. Pricing, ROI, and decision criteria from €15,000/month engagements. Apply within 48h.
When to hire an interim CMO for fintech & financial services. Pricing, ROI, and decision criteria from €25,000/month engagements. Apply within 48h.
How Financial Services CMOs evaluate the fintech rebrand: when, why, and how. Decision framework + comparison + 90-day plan from a 15-year interim CMO.
How Financial Services CMOs evaluate programmatic advertising for fintechs under mica. Decision framework + comparison + 90-day plan from a 15-year interim CMO.
Yes. Engagements with regulated NL fintechs include a written compliance-and-marketing protocol shared with your designated compliance officer in week one. We design KPIs that survive an AFM audit.
All of the above, as long as the entity is compliant in its jurisdiction. MiCA-licensed crypto, EMI/PI-licensed payments, BaaS providers, and B2B fintech SaaS are all in scope.
Brand carries the trust load; ABM and content carry the pipeline load; performance marketing supplements where compliant. Most engagements end up 40% brand / 30% ABM / 30% performance by month three.
Yes. Engagements are structured to be clean and audit-ready for enterprise legal and procurement.
Five-minute intake, response within 48 hours. If we are a fit you have a written proposal within five business days. If not, I will say so and recommend an alternative.
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