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Enterprise interim marketing leadership insights. No fluff, no theory-only takes. Practitioner perspectives from 15+ years in the trenches with ING, P&G, Nestlé, WeTransfer, and 50+ other organizations.

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18 articles

AGENTIC MARKETINGSep 28, 2026

How to Set Up a Marketing Intelligence Agent for Your Team

How to set up a marketing intelligence agent in seven steps: pick decisions, connect three sources, set baselines, write the brief, review by hand.

AGENTIC MARKETINGSep 28, 2026

How to Build a Brand Agent for Your Marketing Team

A brand agent drafts on-brand copy and reviews text before it ships. How to build one: write rules, split checks from judgment, add an evidence bank.

INTERIM CMO LEADERSHIPMar 20, 2026

What Is an Interim CMO? Role, Scope and When to Hire One

An interim CMO leads marketing for a fixed term, usually three to twelve months. What the role covers, when to hire one and when not to.

ENTERPRISE STRATEGYMar 15, 2026

Marketing Team Coaching: A Six-Phase Handover Method

A six-phase method for coaching a marketing team to run without its interim leader, with the document each phase produces and a test for when to stop.

INTERIM CMO LEADERSHIPMar 6, 2026

Maternity Cover for a Marketing Leader: Options and Rules

Cover a marketing leader's maternity leave: a handover plan, cover options with trade-offs and statutory leave in the Netherlands, UK, Germany and US.

ENTERPRISE STRATEGYFeb 27, 2026

Pipeline Velocity, CAC Payback and LTV: Formulas, Examples

Formulas for pipeline velocity, CAC payback and LTV, with mid-market and enterprise worked examples, sourced benchmarks and what each formula ignores.

INNOVATIONFeb 19, 2026

Smoke Testing Product Ideas: A Method for Many Variants

A method for smoke-testing many product variants honestly: a variant matrix, equal small budgets, waitlist pages and a staged read of the results.

INTERIM CMO LEADERSHIPFeb 10, 2026

Interim CMO vs Fractional CMO: How to Choose

Interim or fractional CMO? The difference is the end date. When each fits, what to put in the brief, the cost arithmetic and when to pick neither.

AGENTIC MARKETINGFeb 3, 2026

Building Your First Marketing AI Agent: Five Steps With n8n

Five steps to a first marketing AI agent: pick one task, define good output, build a small n8n workflow, approve every output for two weeks.

MARTECHJan 22, 2026

Enterprise Marketing Attribution: Models, Tools, Validation

Which attribution models GA4 still offers, what the main tools do, and how to validate attribution against CRM revenue and geo tests.

INTERIM CMO LEADERSHIPJan 15, 2026

Interim CMO vs Marketing Agency: How to Decide

Interim CMO or marketing agency? Compared on accountability, cost, speed, knowledge transfer and culture, plus who owns the work and a decision rule.

INTERIM CMO LEADERSHIPDec 19, 2025

How to Evaluate an Interim CMO Before You Hire

A checklist for CEOs choosing an interim CMO: verify claimed results, take references, run a paid planning exercise and score candidates on one sheet.

AGENTIC MARKETINGNov 16, 2025

What Is Agentic Marketing? Definition and When to Try It

Agentic marketing is AI that picks its own steps toward a goal within limits you set. What ships, where it fails, and a test for trying it.

INTERIM CMO LEADERSHIPNov 5, 2025

30/60/90 Day Plan for an Interim CMO: Template and Outputs

A 30/60/90 day plan for an interim CMO: what to deliver at day 30, 60 and 90, who signs off, the first KPIs and what the handover document holds.

AGENTIC MARKETINGNov 3, 2025

Agentic Marketing vs Marketing Automation: How to Choose

Automation follows rules you wrote; an agent picks steps within limits. A comparison table, a decision rule and a worked example with human approval.

INNOVATIONNov 1, 2025

Corporate Venture Building: A 90-Day Plan With Go/Kill Gates

A 90-day plan for corporate venture building in three 30-day phases, with the go or kill decision at each gate and what should kill a venture.

MARTECHOct 19, 2025

MarTech Stack Audit: Checklist, Scoring Template, Decisions

A four-phase martech audit with cost inputs, a weighted 1 to 5 scoring template, a keep, consolidate or cut table, and the privacy and AI rules.

INTERIM CMO LEADERSHIPOct 17, 2025

One-Page CMO Dashboard: 14 Metrics and How to Present Them

A one-page CMO dashboard: 14 defined metrics in four pillars, methods for share of voice and marketing ROI, consumer equivalents and status rules.

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