MailReach vs Warmy: Business Inboxes or Consumer Inboxes

The short answer: if your mail goes to consumers, MailReach's own troubleshooting guide says its warming leans toward professional inboxes, while Warmy sells a separate consumer track from $49 a month that warms inside personal mailboxes at Gmail, Yahoo and Outlook; for five B2B cold email mailboxes, MailReach's published rate of $25 each puts the bill at $125 a month before anyone books a call (MailReach pricing, Warmy pricing, monthly billing, checked on 26 October 2026). Choose MailReach if your job is B2B cold email from a handful of mailboxes with a price you can budget today. Choose Warmy if your job is consumer or newsletter mail, or reputation work that needs Google Postmaster data in the same screen.

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Questions to settle first:

1. What you can price without a call. For example, MailReach's rate gives 5 x $25 = $125 a month for five mailboxes and 12 x $19.5 = $234 for twelve. Warmy publishes one figure, plans from $49 a month, priced by the volume of warm-up email it generates, and quotes the rest (Warmy pricing, MailReach pricing).
2. The data you can already have. Google Postmaster Tools needs only a Google account and shows the spam rate, reputation and authentication Gmail records for your domain, though only for mail to personal Gmail addresses, per Google's setup page. Warmy brings that data into its own reports. If nobody has set it up yet, do that first, whichever tool you pick.
3. Who your readers are. Split last month's sends into business domains and personal addresses. That ratio decides which score to watch and, mostly, which tool to buy.

Two networks, two audiences

MailReach warms through a network of high-reputation accounts, and its troubleshooting article is open about the slant: it is built around B2B cold email, so its warming activity favours professional inboxes, with fewer personal ones. A sender with a damaged reputation among consumer inboxes is the case it names as harder to fix.

Warmy splits the offer in two on its pricing page. The B2B track matures domains inside a network of business mailboxes aimed at the primary inbox at Google Workspace and Microsoft 365; the B2C track does the same inside consumer mailboxes for the primary tab at Gmail, Yahoo and Outlook. Both list a network of more than 1 million mailboxes and a US seed list of more than 500,000 addresses that open, reply to and rescue emails from spam, rotated monthly. Warmy names only one thing that changes the price: the volume of warm-up email.

Side by side, by sending situation

From MailReach's pricing page and homepage; Warmy's pricing page, homepage and plan article.

What Gmail and Yahoo ask of consumer senders

Here the mailbox providers decide more than either tool. Google's sender guidelines require SPF, DKIM and DMARC and one-click unsubscribe from anyone sending 5,000 or more messages a day to personal Gmail accounts, and tell senders to mail only people who signed up and never to buy addresses. Yahoo's requirements add that unsubscribes must be honoured within two days and the spam rate kept below 0.3%. Neither page mentions warm-up. A warm-up network adds no unsubscribe header and no DMARC record, so check those before judging any warmer, consumer track or not.

Prices, and how far each page goes

MailReach prices per mailbox on its pricing page: $25 a month each for 1 to 5, $19.5 for 6 to 20, $18 for 21 to 50 and $16 from 51, with 20% off on annual billing and a custom quote above 100. On 26 October 2026 it also ran an autumn offer of 20% off the first 30 days for a first mailbox.

Warmy's pricing page shows plans from $49 a month for the B2B, B2C and custom offers alike and sends anything more specific to a demo. Its plan article still names five tiers, Starter, Business, Premium, Expert and Platinum, varying in test credits and daily sending volume, and keeps warm-up with your own templates, topics and language for the higher ones.

One agent step: test, then match the score to the reader

MailReach documents its spam test as a three-step API flow: create a test to get an ID and seed addresses, send your real email to those addresses with the ID in the body, then poll until the result is complete, usually within 3 to 5 minutes (spam test docs). The result carries a score for professional inboxes and a separate one for personal inboxes. An agent with access to the API can run that loop before every campaign and post both scores to the team channel; a person reads the one that matches the audience from point 3 and decides whether the send goes ahead. Credits are not charged when a test fails to collect results, per the same page.

Free first

Postmaster Tools, a free MailReach spam test from its homepage and your own split of business against personal recipients answer most of this before a trial. Then Warmy's 7 days, without a card, show its consumer track against your own domain.

Read Warmy's test allowance the way the page writes it. It lists placement test credits on every plan and leaves the monthly number to a conversation with its team, so the size of your test budget is set in a meeting the vendor leads.

Choose MailReach if

• Your mail is B2B cold email from Google Workspace or Microsoft 365 mailboxes.
• You need the monthly cost for 5 or 50 mailboxes in a budget today.
• You want spam tests in the plan, scored for professional and personal inboxes separately.

Choose Warmy if

• Your readers are consumers, or you send newsletters through an ESP.
• You want Google Postmaster data, DMARC monitoring and list verification in one dashboard.
• Warm-up written from your own templates matters, and you will take the call that prices it.

The entries: MailReach and Warmy, with how to use Warmy for warming a new domain with your templates.

FAQ

Does Warmy publish prices above $49?

Not on the pricing page read on 26 October 2026. Its help centre names the tiers but sends price questions to a call.

How long does warm-up take on each?

At least 14 days with no campaigns on MailReach (pricing FAQ); 3 to 6 weeks for a new domain on Warmy, with warm-up running on afterwards (results article).

Can MailReach warm a mailbox on an ESP?

If the provider supports SMTP, yes: its pricing FAQ names Brevo, Mailjet, Mailgun, SendGrid and Amazon SES among the common ones.