Fractional CMO in the Netherlands.

A senior marketing leader who works part of the week for your company, usually alongside other clients, for as long as it is useful. You get CMO-level strategy and ownership of the results without a full-time executive hire.

Interim when the gap is urgent and needs leadership embedded in the team for a defined term, typically 3 to 12 months: a departure, a funding round, a launch or a merger. Fractional when you need senior direction on an ongoing basis, on agreed days a week. The first call settles it, and I say which one fits, including when neither does.

Here, a fixed monthly price from EUR 5,000 up to EUR 25,000, set by how much of the function I take on and how many days a week that takes. No hourly rate and no agency margin, in monthly cycles with a 30-day exit clause.

It is agreed per engagement and follows from how much of the function I take on. After the first call I propose the days and the monthly price, with the reasoning.

Yes, when it is set up for it. Since 1 January 2025 the Belastingdienst enforces against false self-employment again, and from 1 January 2026 it can impose a vergrijpboete, the fine for intent or gross negligence. Engagements here are structured for that review: clear deliverables, an independent way of working and no employment relationship.

Within a week, when a slot is open: I only start two new mandates a quarter. A reply within 24 hours, operational from day one. No 90-day onboarding.

On what you can check before you sign. One named person with a location, not an agency that assigns someone: here, Joris van Huët, Utrecht. A price that is on the site and does not move in the call: EUR 5,000 to EUR 25,000 a month. An exit that costs nothing: monthly cycles with a 30-day exit clause. A set-up that survives a Wet DBA review: clear deliverables, independent work, no employment relationship. A call before anything is signed, with a no when it does not fit. And in that call, ask what was left unfinished at the last engagement; the answer says more than a reference.

An agency sells execution capacity: campaigns, content, ads, billed by the hour or on a retainer. A fractional CMO owns the plan and the numbers, and decides what an agency does and does not do. If you already have an agency and it ships campaigns nobody can explain the return on, the gap is leadership, not capacity. If the leadership is there and the hands are missing, an agency or a specialist is the right answer, and I say so.