▶ For scale-ups and EUR 5M to 100M businesses in the Netherlands

Fractional CMO in the Netherlands.

A fractional CMO is a senior marketing leader on part of the week: agreed days, for as long as it is useful, instead of a full-time executive hire. Here that is one person, Joris van Huët, who sets the strategy and ships it. From EUR 5,000 a month, in monthly cycles with a 30-day exit clause.

Q4 2026 · 1 of 2 slots left

Nederlands? Fractional CMO inhuren

▶ Three ways in

Fractional, interim or a sprint.

Fractional
Ongoing leadership on agreed days a week, priced per month on the ladder below: set by how much of the function I take on. For a company that needs a senior marketing lead, not yet a full-time one.
Interim
Full marketing leadership for 3 to 12 months, embedded and operational from day one. For an urgent gap: a departure, a funding round, a launch, a merger.
Project sprint
2 to 6 weeks and one defined deliverable, from concept to market proof.

▶ When fractional fits

Senior leadership, sized to the company.

Too early for a full-time CMO
The company needs someone who owns the marketing plan and the numbers, but a full-time executive salary would run ahead of the revenue.
A team without a senior lead
Capable specialists are shipping campaigns, and nobody sets the direction or answers to the board for the results.
A founder still running marketing
The founder is the marketing department, and it has become the bottleneck.
After the heavy lifting
The rebuild is done and the team runs the system. A few days a month keep a senior eye on it without a full-time cost.

▶ How it works here

Built for Dutch contracts.

Wet DBA
Engagements are structured for the Dutch Wet DBA: clear deliverables, an independent way of working and no employment relationship.
Monthly cycles
A fixed monthly price for the agreed scope, no hourly rate, and a 30-day exit clause. If it isn't working, you walk.
Languages
Dutch, English, French and German. Based in Utrecht, working across the Netherlands, Benelux and Europe.
Capacity
I still do the work myself, so I only start two new mandates a quarter.

▶ Receipts

Joris van Huët

Joris van Huët

The one person. 15+ years, 53 ventures, 50+ organizations. I still do the work myself, so I only start two new mandates a quarter.

  • 15 people

    The largest marketing and media team led. Board-level reporting at ING since 2025.

    Leadership

  • 45 days

    128 product variations tested to launch a new product line.

    P&G

  • 2 weeks

    To the first useful AI agent in production. The full stack across content, paid and CRM within 90 days.

    Agent workflows, in production since 2023

▶ Pricing

One operator, three ways in.

  • Project sprint

    2 to 6 weeks. One defined deliverable, concept to market proof.

    from €5,000per month

  • Interim CMO

    3 to 12 months. Full marketing leadership, operational from day one.

    from €15,000per month

  • Full mandate

    Interim CMO, plus P&L ownership, team building and agent orchestration.

    up to €25,000per month

Monthly cycles and a 30-day exit. If it isn't working, you walk.

Q4 2026 · 1 of 2 slots left

▶ Questions

Before you ask.

A senior marketing leader who works part of the week for your company, usually alongside other clients, for as long as it is useful. You get CMO-level strategy and ownership of the results without a full-time executive hire.

Interim when the gap is urgent and needs full-time leadership for a defined term, typically 3 to 12 months: a departure, a funding round, a launch or a merger. Fractional when you need senior direction on an ongoing basis, on agreed days a week. The first call settles it, and I say which one fits, including when neither does.

Here, a fixed monthly price from EUR 5,000 up to EUR 25,000, set by how much of the function I take on and how many days a week that takes. No hourly rate and no agency margin, in monthly cycles with a 30-day exit clause.

It is agreed per engagement and follows from how much of the function I take on. After the first call I propose the days and the monthly price, with the reasoning.

Engagements here are structured for it: clear deliverables, an independent way of working and no employment relationship, because legal and procurement review it. Your team can review the set-up before the start.

Within a week, when a slot is open: I only start two new mandates a quarter. A reply within 24 hours, operational from day one. No 90-day onboarding.

Day one can be next week.

I only start two new mandates a quarter.

Q4 2026 · 1 of 2 slots left

Monthly cycles, a 30-day exit clause, and a reply within 24 hours.