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▶ For corporates and scale-ups with an idea to prove
Venture builder and innovation lead.
A venture builder takes an idea from a slide to evidence from the market: who buys, at what price, through which channel. Here that is one person, Joris van Huët, who runs the sprint and does the work. 53 ventures so far. From EUR 5,000 a month for a sprint of 2 to 6 weeks, with a 30-day exit clause.
Nederlands? Venture builder en innovatie
▶ When I'm brought in
Ideas that need proof, not another deck.
- A new product line
- Several concepts and one launch slot. Test them in the market before the factory, the agency or the board commits to one.
- A corporate venture
- A new business inside a large company that has to be validated, then handed to the team that will run it.
- A new market
- A country or a segment entered from zero foothold, where nobody knows yet which message or channel works.
- Innovation stuck in slides
- Workshops, decks and pilots, and nothing a customer has paid for yet.
▶ How the work runs
From idea to evidence.
- Design sprint
- From the problem to a prototype, when the question is what to build.
- Smoke tests
- Live pages and paid traffic that measure demand before anything is built. At P&G, 128 product variations were smoke-tested in 45 days.
- Market proof
- The deliverable is evidence: who responded, at what price, through which channel, and what to build next.
- Hand-back
- The venture goes to the team that will run it, with the system documented. At BNP Paribas that was done within four months.
▶ Receipts
Joris van Huët
The one person. 15+ years, 53 ventures, 50+ organizations. I still do the work myself, so I only start two new mandates a quarter.
4 months
A corporate venture validated and handed back.
BNP Paribas
45 days
128 product variations tested to launch a new product line.
P&G
2 weeks
To the first useful AI agent in production.
Agent workflows, in production since 2023
▶ More receipts
Built, launched, handed back.
- Nestlé
- oleus.com launched market by market.
- Vinted
- French-market influencer marketing from zero foothold, for United Wardrobe's entry. Vinted acquired United Wardrobe.
- Causality Engine
- A venture I founded myself.
- 53 ventures
- Across 15+ years and 50+ organizations. The brands on this page are places the work was done, not endorsements by those companies.
▶ Pricing
One operator, four ways in.
Project sprint
2 to 6 weeks. One defined deliverable, concept to market proof.
from €5,000per month
Interim CMO
3 to 12 months. Full marketing leadership, operational from day one.
from €5,000per month
Full mandate
Interim CMO, plus P&L ownership, team building and agent orchestration.
up to €25,000per month
Startup Fixer Pressure Cooker
One week. I go through your startup and fix it.
fixed €7,500for the week
The first three rows run in monthly cycles with a 30-day exit, which says the engagement is about the work rather than the retainer. If it isn't working, you walk.
▶ Questions
Before you ask.
▶ Two other ways in
Not an idea to prove? These, then.
- Plenty of plans, nothing ships.Senior marketing execution A senior operator doing the work: campaigns, channels, CRM and AI agents, live from day one.
- Nobody owns marketing.Fractional CMO Senior marketing leadership on agreed days a week, for as long as it is useful.
Nederlands: Senior marketeer inhuren · Fractional CMO inhuren
Day one can be next week.
I only start two new mandates a quarter.
Monthly cycles, a 30-day exit clause, and a reply within 24 hours.