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Cost per click, break-even ROAS, contribution margin, LTV against CAC and more. Every one runs in your browser and explains its result. Nothing is gated.
Calculate your cost per click from ad spend and clicks, and see how many clicks each €1,000 of spend buys at that price.
Calculate your CPM, the cost of 1,000 impressions, from ad spend and impressions, and see how many impressions each €1,000 buys.
Calculate your cost per acquisition from ad spend and conversions, then compare it with your break-even CPA before you scale spend.
Calculate click-through rate from clicks and impressions: the share of people who clicked after seeing your ad, one signal of creative and targeting relevance.
Calculate your conversion rate from conversions and visitors, and see how many visitors it takes on average to win one conversion.
Calculate email campaign revenue, ROI and revenue per email from emails sent, conversion rate, average order value and campaign cost.
Calculate contribution margin per order and break-even volume from price, variable costs and fixed costs: what each sale adds toward fixed costs and profit.
Calculate customer lifetime value, your LTV:CAC ratio, and CAC payback period to see whether your acquisition spend actually pays back, and how fast.
Calculate your average order value from revenue and orders, and get a starting-point free-shipping threshold to A/B test against it.
Estimate your Shopify costs from the rates you enter: payment processing, transaction fees and plan price, plus your effective fee rate as a share of revenue.
Calculate gross profit, profit margin and markup from cost and price, and stop confusing margin (profit over price) with markup (profit over cost).
Calculate your repeat purchase rate from total customers and repeat customers: the share of your customers who have ordered more than once.
Calculate the revenue your abandoned-cart flow can recover from cart volume, AOV and recovery rate, and the net gain after your recovery tool cost.
Calculate the exact ROAS you need to break even from your gross margin, plus the target ROAS and max CPA to hit your profit goal on every order.
Calculate blended ROAS and MER across every channel from total revenue and marketing spend: a number that does not depend on any one platform's attribution.
If the number surprised you, start an intake. I take interim and fractional mandates.
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