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E-Commerce Finance

Profit Margin & Markup Calculator

Calculate gross profit, profit margin, and markup from cost and price: and stop confusing margin (profit over price) with markup (profit over cost).

Your numbers

Gross profit
€50.00
Price − cost
Profit margin
62.5%
Profit ÷ price
Markup
166.7%
Profit ÷ cost
At a €30 cost and €80 price you make €50.00 per unit , a 62.5% margin and 166.7% markup. Margin and markup aren't the same: margin is profit over price, markup is profit over cost.

Numbers pointing somewhere you did not expect? That is often where an interim marketing lead earns their fee. I take on companies in exactly this spot.

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