E-Commerce Finance

AOV & Free-Shipping Threshold Calculator

Calculate your average order value from revenue and orders, and get a starting-point free-shipping threshold to A/B test against it.

Example numbers, replace with yours

Total revenue

€

Over any period you choose

Number of orders

In the same period

Average order value

€80.00

Revenue ÷ orders

Suggested threshold

€95

20% above AOV, to the nearest €5

Test range

€92-€104

Assumed 15% to 30% above AOV

Your AOV is €80.00. A free-shipping threshold set a little above it, around €95 (test €92-€104), gives shoppers a reason to add one more item to qualify. Whether that lifts AOV or costs you conversions is for you to test. The 20% and the 15% to 30% range are assumptions built into this calculator, not a benchmark or a result from data. A/B test the threshold and watch conversion rate, not just AOV.

Pressure test these numbers