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ALL CALCULATORS
E-Commerce Finance

AOV & Free-Shipping Threshold Calculator

Calculate your average order value and a data-backed free-shipping threshold to nudge bigger carts without killing conversion or your margin.

Your numbers

Over any period you choose

In the same period

Average order value
€80.00
Revenue ÷ orders
Suggested threshold
€95
Free-shipping starting point
Test range
€92-€104
~15-30% above AOV
Your AOV is €80.00. Setting a free-shipping threshold a little above it, around €95 (test €92-€104), nudges shoppers to add one more item to qualify, lifting AOV. This is a heuristic starting point, not a guarantee; A/B test the threshold and watch conversion rate, not just AOV.

Numbers pointing somewhere you did not expect? That is often where an interim marketing lead earns their fee. I take on companies in exactly this spot.

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