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Interim marketing leadership for B2B SaaS after product-market fit: pipeline, ABM and retention. Operational from day one. From €5,000 to €25,000 per month.
What is your CAC payback period today, and is your CFO asking about it?
If product-led growth has stalled, would a sales-assist motion fit the product?
Who owns the integration between the CRM, the ABM platform and the sales tools?
Is marketing graded on the same number as your board: net revenue retention, or MQLs?
A starting list for the week-one diagnosis, which audits channels, team, stack and agency relationships. It is typical for the sector, not a record of what I have run.
From €5,000 to €25,000 per month, set by how much of the function I take on and how many days a week that takes. €25,000 is a full mandate with P&L ownership. Monthly cycles, a 30-day exit clause. The ladder is the same in every sector, and the full ladder is in the homepage pricing section.
WeTransfer: International Sales Manager for East Europe, the Middle East and Southeast Asia. Signed Tata Motors, Under Armour and Apple. Founder of Causality Engine: causal marketing attribution for European DTC brands. Disclosure: it is my own product, so weigh what I say about measurement accordingly. See the interactive CV for the full record.
B2B SaaS companies after product-market fit, when the marketing function needs structure and the founder is still doing the CMO work. My engagements are built for businesses with €5M to €100M in revenue.
Not as a first move. I start by auditing how much of the platform is actually used before I suggest replacing it.
It is designed to end. The goal of every engagement is to become unnecessary on a schedule: you keep a machine that runs without me, documented.
Day 1: the diagnosis starts, as part of the engagement. Day 30: the first board-ready report. Day 60: agentic workflows, campaign structures, reporting dashboards, and Sales and Marketing SLAs. Day 90: scale what works, kill what does not, and transfer the knowledge to your team. Pipeline velocity, CAC payback and LTV to CAC are tracked and reported.
Five-minute intake. Monthly cycles, a 30-day exit clause, and a reply within 24 hours. If I am not the right fit, I will say so.
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