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Paid Media Metrics

CPA Calculator

Calculate your cost per acquisition from ad spend and conversions, then compare it with your break-even CPA before you scale spend.

Example numbers, replace with yours

€

Purchases or leads

Cost per acquisition
€40.00
Spend ÷ conversions
Each conversion costs you €40.00. CPA is only profitable below your break-even cost per acquisition. For purchases, that is roughly your AOV times your gross margin. Compare it there before scaling spend.
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