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Paid Media Metrics

CPM Calculator

Calculate your CPM, the cost of 1,000 impressions, from ad spend and impressions, and see how many impressions each €1,000 buys.

Example numbers, replace with yours

€
CPM
€5.00
Cost per 1,000 impressions
Reach per €1,000
200,000
Impressions
It costs €5.00 to reach 1,000 impressions. CPM is your reach price, for performance, what matters is how that reach turns into clicks (CTR) and conversions, not the CPM alone.
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