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ALL CALCULATORS
Paid Media Metrics

CPM Calculator

Calculate your cost per click from ad spend and clicks, and see how many clicks your budget buys: the starting point for every paid-media efficiency check.

Your numbers

CPM
€5.00
Cost per 1,000 impressions
Reach per €1,000
200,000
Impressions
It costs €5.00 to reach 1,000 impressions. CPM is your reach price, for performance, what matters is how that reach turns into clicks (CTR) and conversions, not the CPM alone.

Numbers pointing somewhere you did not expect? That is often where an interim marketing lead earns their fee. I take on companies in exactly this spot.

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