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Paid Media Metrics

CTR Calculator

Calculate click-through rate from clicks and impressions: the share of people who clicked after seeing your ad, one signal of creative and targeting relevance.

Example numbers, replace with yours

Click-through rate
0.90%
Clicks ÷ impressions
Your CTR is 0.90%, the share of people who clicked after seeing your ad. A low CTR can point at creative or targeting relevance. A high CTR with poor sales can point at a landing-page or offer problem.
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