AdAlign vs Atria: Grade the Ad, or Score It Against Its Page

The short answer: Atria's Radar gives an ad a B for hook and a D for conversion. The next thing it offers is a new creative. Check the page first, because a strong hook that lands on the wrong page fails at conversion too. AdAlign is the tool for that check. It scores the ad against the page it links to in about a minute on the free audit. A free account adds the full breakdown and 5 audits a month. Connected, it starts at €590 a month on Growth, on an annual contract, for up to €75k of monthly spend (pricing, checked on 27 October 2026). Atria stays the better tool for deciding which ads to scale and what to brief next.

Disclosure: I earn a commission if you buy AdAlign through a link on this page, and this page recommends it. Every claim about AdAlign links to AdAlign's own pages.

What to settle before the next brief:

1. What the weak grade is costing. AdAlign's spend at risk is last week's spend on ads scoring below 5, times 30 over 7 (AdAlign FAQ on the homepage). For example, take one ad with a D for conversion that spent €1,400 last week, on a page that also scores below 5. That is €1,400 ÷ 7 × 30 = €6,000 a month that a new hook will not rescue.
2. The tab you already have. Radar's High iteration potential tab lists ads close to winning where one area holds them back (what is Radar). Sort it for the ones held back by conversion. Those are the pages to check.
3. How you will know. Radar grades against the conversion goal you set and updates as ads run (Radar). Fix the page, leave the creative alone, and read the same ad's conversion grade in the next 30-day window.

Two scorers, two questions

Where they part

Grades that follow the money, a score that follows the click

Radar grades each ad from the last 30 days against benchmarks you set: a timeframe, a conversion metric and a goal. Statics are graded on click-through and conversion only (Radar). Every grade is a verdict on results, which is its strength and its blind spot. A conversion grade says an ad underdelivers. It does not say whether the hook oversold or the page undersold.

AdAlign scores the pair, not the outcome. It checks whether the page looks like the ad, repeats its headline and offer, confirms the promise before anyone scrolls, and sounds the same (how it works). Its rules sit in a public knowledge base, the AdAlign Brain: 86 articles, grouped by those dimensions.

What a D for conversion sends you to

Open a graded ad in Radar, click Scale, and Atria writes new angles and hooks for the same audience: a brief for a video, new image versions for a static (Radar). The creative is treated as the thing to change. Sometimes it is. When the ad promised free shipping and the page says calculated at checkout, a new hook buys a second click on the same broken page.

Grading in Radar costs no credits. The Scale button that turns a weak grade into a recommendation does (Radar). So the default route Atria lays from a D for conversion leads to new creative it can meter, not to a look at the page. Taking that route after a D is the natural move. It is the one the button offers.

Google Search, and the draft that has not run yet

Atria's Google Ads connector feeds Raya's answers and reports. Radar does not grade Google Ads creative (connector article). AdAlign syncs Google Ads read-only and scores search ads against their pages (AdAlign FAQ). And Radar needs spend and conversion data, so a new ad has no grade until it runs. AdAlign scores the draft and its page before a cent goes behind them.

Prices, side by side

Checked on 27 October 2026, when Atria's pricing page already showed a Black Friday Cyber Monday banner over struck-through list prices. Today's prices are below, in USD. AdAlign's pricing page charges in euros by band of total ad spend, excluding VAT, with unlimited seats and a €1,500 pilot first.

A use case for both: gate generated ads before Launch

Atria generates image ads and publishes them to Meta from Launch. Put one check between those two steps.

1. By hand, free. Open each image beside the page it will link to and run the doubtful pairs through AdAlign's free audit. Anything below 5 waits.
2. By agent, on AdAlign Scale. A script sends each exported image URL, platform: "meta", the headline and CTA as adTextFields, and the page URL to /api/analyze-ad, and collects the overall score and the weakest dimension (developers, OpenAPI spec). Neither vendor documents a link to the other. The script is the whole integration.
3. The human check. A person reads every pair under 5 and decides: change the page, change the ad, or launch with a written reason. Then the batch goes to Launch.

Choose AdAlign if your job is

• Finding out whether a weak conversion grade is the page's fault before paying for new creative.
• Checking Google Search ads and drafts that have not spent yet, not only Meta and TikTok ads with history.

Choose Atria if your job is

• Deciding which Meta and TikTok ads to scale and which to iterate, from graded results.
• Turning those grades into briefs, scripts and new image ads, and launching them to Meta in one place.

They fit together. Atria for the ad, AdAlign for where it lands. More in how to use Atria, the Atria entry and the AdAlign entry.

Check the page before the next brief

Run three ads from Radar's High iteration potential tab, held back by conversion, through AdAlign's free audit. If two of the three pages score below 5, the brief can wait a week. To have every live ad scored, AdAlign, which pays me a commission, starts with a 30-day pilot at €1,500, refunded if it finds fewer than 3 issues your team agrees are real. Book it from the demo page, or read the bands on the pricing page.

FAQ

Does Atria look at landing pages?

In one direction. Its plans include AI URL analysis that turns a page into ad and brand briefs, and its MCP can return landing pages for ads in its library (pricing, MCP). Its documentation describes no score of your live ad against the page it opens.

Which is further along on security?

Atria. Its homepage states SOC 2 Type II certification (Atria). AdAlign's FAQ says it is working toward SOC 2 and that ad content is stored, anonymised, to build benchmarks (AdAlign FAQ). AdAlign's pages differ on training. The pricing FAQ says your data is never used to train shared models, while the privacy policy says aggregated data helps improve its AI models. Ask which applies before you connect client accounts.

Can I start both for free?

Yes. Atria's free plan connects one ad account and one brand with no card and no end date (free plan). AdAlign's free audit scores one ad and page without an account. Its connected plans start with the paid pilot.