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▶ For teams with plans and nothing shipping

Senior marketing execution.

The strategy is signed off and the quarter is half gone. Senior marketing execution is an operator who does the work, not one who writes the plan and hands it on. Here that is one person, Joris van Huët: campaigns, channels, CRM and AI agents, live from day one. From EUR 5,000 a month, in monthly cycles with a 30-day exit clause.

Start the 5-minute intakeOr book a 30-minute call

Nederlands? Senior marketeer inhuren

▶ When I'm brought in

Plans exist. Nothing ships.

A plan nobody ships
The team is busy and nothing reaches the market.
A launch that can't slip
A date is set, and the work behind it isn't moving.
AI stuck in pilots
Agents and automations demoed, and none of them in production.
Direction without hands
A founder or CMO sets the direction, and nobody senior runs the channels, the CRM and the content day to day.

▶ What gets done

The work, not the plan for it.

Channels
Paid, search, social, CRM and email, run hands-on. Performance marketing team lead for Renault, Levi's, easyJet and L'Oréal; programmatic at Publicis Groupe and Omnicom.
AI agents
The first useful agent in production within two weeks.
Reporting
Numbers the board can read. Board-level reporting at ING since 2025.
The hand-over
Your team works alongside and keeps the system: documented as it is built, then handed over. The engagement is designed to end.

▶ The first 90 days

A plan that ships from day one.

Day 1
Execution and auditing start. Week one is diagnosis, inside the engagement, not billed as a separate discovery phase.
Day 30
First board-ready report, with stakeholder mapping, budget review and the highest-impact changes already in motion.
Day 60
The engine is built: agentic workflows, campaign structures and reporting dashboards.
Day 90
Scale what works, kill what does not, and transfer the knowledge to your team.

▶ Receipts

Joris van Huët

Joris van Huët

The one person. 15+ years, 53 ventures, 50+ organizations. I still do the work myself, so I only start two new mandates a quarter.

  • 45 days

    128 product variations tested to launch a new product line.

    P&G

  • 2 weeks

    To the first useful AI agent in production.

    Agent workflows, in production since 2023

  • 15 people

    The largest marketing and media team led.

    Leadership

▶ Pricing

One operator, four ways in.

  • Project sprint

    2 to 6 weeks. One defined deliverable, concept to market proof.

    from €5,000per month

  • Interim CMO

    3 to 12 months. Full marketing leadership, operational from day one.

    from €5,000per month

  • Full mandate

    Interim CMO, plus P&L ownership, team building and agent orchestration.

    up to €25,000per month

  • Startup Fixer Pressure Cooker

    One week. I go through your startup and fix it.

    fixed €7,500for the week

The first three rows run in monthly cycles with a 30-day exit, which says the engagement is about the work rather than the retainer. If it isn't working, you walk.

▶ Questions

Before you ask.

Hands-on marketing work done by someone senior enough to decide what matters: the channels, the campaigns, the CRM and the automation, run directly instead of briefed out. Here the person who plans it also ships it.

There is no account layer: you work with the person doing the work. An agency is paid to keep a channel running; this is built to ship the system, document it and hand it to your team.

Execution when the direction is set and the work is not getting done. A fractional CMO when nobody owns the direction. It can be some of both, and the first call settles which comes first.

A fixed monthly price from EUR 5,000, set by the scope and how many days a week it takes, up to EUR 25,000 for a full mandate. Monthly cycles with a 30-day exit clause, no hourly rate.

Yes. Agent workflows have been in production since 2023, built with n8n, Zapier, Make and Claude.

Within a week, when a slot is open: I only start two new mandates a quarter. A reply within 24 hours, operational from day one. No 90-day onboarding.

▶ Two other ways in

Not about shipping? These, then.

Nederlands: Fractional CMO inhuren · Venture builder en innovatie

Day one can be next week.

I only start two new mandates a quarter.

Upgrade my marketingOr book a call

Monthly cycles, a 30-day exit clause, and a reply within 24 hours.