Senior marketing leader who designs and operates AI-agent workflows inside enterprise marketing teams. CMO-caliber thinking. Hands-on agent orchestration. Throughput goes up; headcount doesn't.
It's a senior marketing leader who treats AI agents as a new layer of the marketing operating system — same way the previous generation treated MarTech, automation, and cloud. The job is to decide what should be done by an agent, what should stay with a human, and how the two surface to the board.
Built an automated test-and-learn loop that ran 128 product variations against real audiences in 45 days — the kind of throughput a human team can't sustain. Today the same loop runs with agents handling brief generation, asset spin-up, and reporting.
Validated demand market-by-market before scaling spend. The agentic version: agents read the daily numbers, flag the channels that crossed the cost-per-acquisition threshold, and propose the next budget allocation before stand-up.
Stood up a separate brand, ran rapid acquisition tests, validated unit economics, then handed back the playbook. With agents you compress this from a 4-month sprint to a 6-week one.
Most marketing teams have 3–5 workflows that consume 60% of human hours and add no creative judgment. We map those first. Anything where the answer is a recipe gets an agent. Anything where the answer is taste stays with humans.
n8n / Zapier / Make for orchestration, Claude or GPT for reasoning, custom agents for the high-leverage repetitive work — content briefs, campaign QA, weekly reporting, lead routing. Wired into your existing MarTech, not a parallel universe.
Agents aren't a side project. They sit inside the marketing team's daily rhythm — generating drafts, surfacing anomalies, drafting board updates. The human team approves, edits, ships. Throughput goes up; headcount doesn't.
Old KPI: hours worked. New KPI: experiments shipped per week, time-to-first-result, board-ready reports generated without a human touching them. Anything that doesn't move those gets cut.
An agentic marketing consultant is a senior marketing leader who designs and operates AI-agent workflows inside a company's marketing function — not as a side project but as the daily operating system. The role combines CMO-level strategy with hands-on agent orchestration (n8n, Zapier, Make, Claude, GPT, custom agents) to compress the time between idea and result.
Marketing automation executes recipes — if X then Y. Agentic marketing executes intent — given this goal and these constraints, plan and act. Automation needs a rule for every case; agents handle cases the rule didn't anticipate. The result: fewer broken edge cases, more leverage per human marketer.
Enterprise and scale-up marketing teams across NL, Benelux, and Europe. Typical engagements: post-merger marketing integration, new market entry, MarTech modernization, replacing a departed CMO, or installing the first agent stack inside an existing team. Industries: financial services, e-commerce, B2B SaaS, healthtech, marketplaces.
First useful agent in production within 2 weeks. First measurable throughput gain (drafts generated, reports auto-built, leads auto-routed) within 30 days. Full stack — orchestrated agents across content, paid, CRM, reporting — within 90 days. The 30/60/90 plan is shared upfront, not improvised.
€5,000/month for channel-level execution with agent assistance. €10,000/month for agent stack design and orchestration. €25,000/month for full interim-CMO scope including team leadership, board reporting, and agent operations. All engagements are structured under Dutch contracting law (Wet DBA) — clean, audit-ready, no employment relationship.
Utrecht, Netherlands. Operating across NL, Benelux, and EU. On-site within Benelux on request; remote-first for everywhere else. Working languages: English, Dutch, French, German.
On the call: where you are now, what an agent stack would actually do for you, and whether the engagement makes sense. If it doesn't, you'll know in 30 minutes.
More on the methodology at marketingupgrade.pro/blog — 473 articles on agentic marketing, interim CMO work, and enterprise MarTech.