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▶ Pricing, explained

How much does an interim CMO cost?

From EUR 5,000 to EUR 25,000 a month, set by how much of the function I take on and how many days a week that takes; EUR 25,000 is a full mandate with P&L ownership. A fixed monthly price, not an hourly rate, in monthly cycles with a 30-day exit clause.

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Nederlands? Wat kost een interim CMO?

▶ Pricing

One operator, four ways in.

  • Project sprint

    2 to 6 weeks. One defined deliverable, concept to market proof.

    from €5,000per month

  • Interim CMO

    3 to 12 months. Full marketing leadership, operational from day one.

    from €5,000per month

  • Full mandate

    Interim CMO, plus P&L ownership, team building and agent orchestration.

    up to €25,000per month

  • Startup Fixer Pressure Cooker

    One week. I go through your startup and fix it.

    fixed €7,500for the week

The first three rows run in monthly cycles with a 30-day exit, which says the engagement is about the work rather than the retainer. If it isn't working, you walk.

▶ What the price buys

Drag the playhead. See what the price buys.

A plan is easier to judge than a rate. This is the structure I publish, drawn on one timeline. Pick a way in, set the length, then move the playhead to see what is in motion on any day. I name the length I expect in the first conversation.

3 months
Plan: Interim CMO, 3 months▶ Drag the green playhead along the ruler
Timeline
month 1month 2month 3
MilestonesAs published
The mandate
Marketing leadership
P&L ownershipAdded in the full mandate
Team buildingAdded in the full mandate
Agent orchestrationAdded in the full mandate
The work
Diagnose
Board and budget
Channels and campaigns
Agentic workflows
Data and reporting
Team and handover
  • Delivered
  • In motion
  • Ahead
  • Milestone
  • Added by the next price
  • 30-day notice
  • Playhead

Day 90 of 90 · month 3 of 3

In motion

  • Nothing. The plan is complete.

Delivered

  • Day 30: First board-ready report
  • Day 60: The engine is built
  • Day 90: Scale, measure, transfer
  • Handover: Designed to end

Next

The goal of every engagement is to become unnecessary on a schedule. You keep a machine that runs without me, documented.

Interim CMO

from €5,000 per month

3 to 12 months. Full marketing leadership, operational from day one.

The next price up is the full mandate: Interim CMO, plus P&L ownership, team building and agent orchestration.

Select a bar or a milestone to see the sentence it comes from.

Read the plan as a table
Interim CMO, 3 months: each lane, what it does, when, and where it is published.
LaneWhatWhenPublished as
MilestoneDay 1: The diagnosis startsDay 0Week one is diagnosis and it is part of the engagement, not a separately billed discovery phase. Channels, team, stack, and agency relationships, all audited.
MilestoneDay 30: First board-ready reportDay 30Stakeholder mapping, budget review, and the highest-impact changes already in motion. The first report lands on the board table by day 30.
MilestoneDay 60: The engine is builtDay 60Agentic workflows, campaign structures, reporting dashboards, and Sales and Marketing SLAs.
MilestoneDay 90: Scale, measure, transferDay 90Scale what works, kill what does not, and transfer the knowledge to your team. Pipeline velocity, CAC payback, and LTV to CAC are tracked and reported.
MilestoneHandover: Designed to endDay 90The goal of every engagement is to become unnecessary on a schedule. You keep a machine that runs without me, documented.
Marketing leadershipFull marketing leadershipDays 1 to 90“Full marketing leadership, operational from day one.” The Interim CMO price.
DiagnoseAuditDays 1 to 7“Week one is diagnosis and it is part of the engagement, not a separately billed discovery phase. Channels, team, stack, and agency relationships, all audited.” Day 1, The diagnosis starts.
Board and budgetStakeholders and budgetDays 1 to 30“Stakeholder mapping, budget review, and the highest-impact changes already in motion. The first report lands on the board table by day 30.” Day 30, First board-ready report.
Channels and campaignsHighest-impact changesDays 8 to 30“Stakeholder mapping, budget review, and the highest-impact changes already in motion. The first report lands on the board table by day 30.” Day 30, First board-ready report.
Channels and campaignsCampaign structuresDays 31 to 60“Agentic workflows, campaign structures, reporting dashboards, and Sales and Marketing SLAs.” Day 60, The engine is built.
Channels and campaignsScale what worksDays 61 to 90“Scale what works, kill what does not, and transfer the knowledge to your team.” Day 90, Scale, measure, transfer.
Agentic workflowsAgentic workflowsDays 31 to 60“Agentic workflows, campaign structures, reporting dashboards, and Sales and Marketing SLAs.” Day 60, The engine is built.
Data and reportingReporting dashboardsDays 31 to 60“Agentic workflows, campaign structures, reporting dashboards, and Sales and Marketing SLAs.” Day 60, The engine is built.
Data and reportingTracked and reportedDays 61 to 90“Pipeline velocity, CAC payback, and LTV to CAC are tracked and reported.” Day 90, Scale, measure, transfer.
Team and handoverSales and Marketing SLAsDays 31 to 60“Agentic workflows, campaign structures, reporting dashboards, and Sales and Marketing SLAs.” Day 60, The engine is built.
Team and handoverTransfer to your teamDays 61 to 90“Scale what works, kill what does not, and transfer the knowledge to your team.” Day 90, Scale, measure, transfer.
Start the 5-minute intake

Monthly cycles and a 30-day exit. If it isn’t working, you walk.

Drawn only from what this site publishes: the 30, 60 and 90 day structure, the description of each price and the steps of a venture sprint. It shows scope and order, not results. Each bar runs from the milestone before it to the milestone that publishes it, and after day 90 the work continues in monthly cycles until the handover. The notice window follows the terms: 30 days written notice, with the notice period payable.

▶ What sets the price

Three things move the number.

The scope of the role
Advising and handing over is the bottom of the range. The full mandate, with a team and a budget, is the top.
Days per week
One day a week is a different engagement from three. The price follows the days, not the meetings.
What reports to you
Leading and reviewing a team takes time that does not go into strategy, and it belongs in the price.

▶ What is not included

So the comparison is fair.

Media budget
You pay it to the channel, not to me.
Licences and tooling
They stay in your name, where they belong.
Execution capacity
The price covers my own work. Extra hands are not included.

▶ Questions

Before you ask.

No. A fixed monthly price for an agreed scope. An hourly rate turns every question into a calculation, which is exactly the behaviour you do not want from a marketing leader.

How much of the function I take over, and how many days a week that takes. Leading a team with budget responsibility is a different mandate from revising a strategy and handing it over.

No, this is direct. There is no intermediary between you and me, so no intermediary margin sits in the price. If you compare it with a rate that comes through an agency, check whether that rate includes one.

Project sprints run 2 to 6 weeks and interim leadership 3 to 12 months. I name the number of months I expect in the first conversation, and why.

Yes, one. The Startup Fixer Pressure Cooker is one week at €7,500, excluding VAT. I go through your startup and fix it. It includes a product evaluation, a positioning audit, a P&L audit, a marketing and sales systems audit and upgrade, team knowledge mapping and a poster of the team's non-negotiables. Two or three installments over 60 days. It is a separate way in, outside the monthly tiers above.

Day 1: the diagnosis starts. Week one is diagnosis and it is part of the engagement, not a separately billed discovery phase. Channels, team, stack, and agency relationships, all audited. Day 30: first board-ready report. Stakeholder mapping, budget review, and the highest-impact changes already in motion. The first report lands on the board table by day 30. Day 60: the engine is built, with agentic workflows, campaign structures, reporting dashboards, and Sales and Marketing SLAs. Day 90: scale, measure, transfer. Scale what works, kill what does not, and transfer the knowledge to your team. Pipeline velocity, CAC payback, and LTV to CAC are tracked and reported. The plan chart on this page draws it lane by lane.

Low and reversible. Monthly cycles, a 30-day exit clause, scale up or down as the business needs. Compare a six-month agency retainer, or a bad hire that takes a quarter to unwind.

An interim CMO is embedded for a set term, typically 3 to 12 months, to fill a leadership gap. A fractional CMO works part-time across several clients at once: interim suits an urgent gap, fractional suits ongoing guidance.

Day one can be next week.

I only start two new mandates a quarter.

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Monthly cycles, a 30-day exit clause, and a reply within 24 hours.