Industry verticals

Four sectors I take interim CMO work in. Each page sets out the questions I would ask first, the KPIs I would track, the tools I expect to find and the published price. Pick the one closest to your business.

By Joris van Huët · Updated 2026-10-07

Outside these four sectors?

If your business does not fit the four above, the intake is the right next step, and I will tell you whether I am the right person.

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Final word

Strategy is folklore. I ship operating systems.

Four sectors, one page each. Pick the one closest to your business, or run a five-minute intake and I will tell you whether I am the right person. I reply within 24 hours.