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The four questions your CFO or procurement lead will ask. Answered in plain language. Copy-paste these into the deck or the internal Slack.
An agency runs marketing from the outside. An interim CMO runs it from the inside: embedded with your team, setting the strategy and doing the work, in monthly cycles with a 30-day exit clause. An agency is the better answer when the function already works and you need more output. I sell interim work, so weigh this accordingly.
Week one is diagnosis, and it is part of the engagement, not a separately billed phase: channels, team, stack and agency relationships are audited. The first board-ready report lands by day 30. By day 60 the agentic workflows, reporting dashboards and Sales and Marketing SLAs are built. By day 90 what works is scaled, what does not is cut, and pipeline velocity, CAC payback and LTV to CAC are tracked and reported.
I work as an independent professional through a registered Dutch entity: clear deliverables, independent working methods, no employment relationship. That is the structure Wet DBA looks at, and your legal team should confirm it for your case. Contracts run in monthly cycles with a 30-day exit clause, and the terms are published on the site.
My track record is public: the brands, and what the work for each was, in the interactive CV. Ask for the evidence behind any figure on this site. If I cannot produce it, it should not be there.