Find affiliates for your SaaS
The short answer: I find affiliates and partners for SaaS companies. Creators, newsletter writers, consultants and agencies who already reach the people who buy your tool. The place I start is the SaaS affiliate marketplace, where 242 programs are compared on terms read from each vendor's own page. Listing yours there costs nothing.
I call it innovation brokering because the job is introductions: a tool on one side, the people whose audience needs it on the other, and terms both can live with. Most affiliate programs do not fail on the rate. They fail because nobody who reaches the buyer ever hears about them.
How the brokering works
- STEP 1
I read your terms the way an affiliate does.
The rate a new affiliate starts on, not the top tier. How long the cookie lasts. When the money arrives and how much has to pile up first. Which rules close an account. Then I tell you where your page loses people before they apply.
- STEP 2
Your program goes into the marketplace, free.
With its terms as your page states them, dated and linked. The list is in name order and nobody pays to move up it.
- STEP 3
I go looking for the people who already reach your buyers.
Writers, creators, consultants and agencies whose audience matches your customer, and I introduce them to you directly. You approve every one.
- STEP 4
Every referral from here is tagged.
Join links carry utm_source=marketingupgrade.pro and a click id, so what this produced shows up in your own analytics, not in a report from me.
What an affiliate compares you against
Medians across the programs in each category of this marketplace, from terms read up to 9 November 2026. The entry commission is what a new affiliate starts on. A category needs three checked programs to appear.
| Category | Programs | Median entry commission | Median cookie | Pay a recurring share |
|---|---|---|---|---|
| SEO | 17 | 30% | 60 days | 53% |
| Video | 15 | 25% | 60 days | 60% |
| CRM | 14 | 25% | 90 days | 50% |
| Email marketing | 14 | 30% | 60 days | 36% |
| Social media management | 13 | 20% | 90 days | 46% |
| AI agents and automation | 10 | 25% | 227.5 days | 70% |
| Lead data | 10 | 22.5% | 60 days | 70% |
| Ads and creative | 8 | 25% | 60 days | 88% |
| Cold email and outreach | 7 | 20% | 90 days | 43% |
| CRO and popups | 7 | 20% | 90 days | 71% |
| Landing pages and funnels | 7 | 30% | 90 days | 86% |
| Webinars | 7 | 22.5% | 30 days | 71% |
| Affiliate software | 6 | 25% | 75 days | 17% |
| Data connectors | 6 | 20% | 90 days | 83% |
| Hosting | 6 | 10% | 60 days | 0% |
| LinkedIn automation | 6 | 27.5% | 60 days | 67% |
| AI productivity | 5 | 35% | 60 days | 40% |
| AI voice and chat | 5 | 22% | 30 days | 60% |
| Design | 5 | 30% | 45 days | 60% |
| Email deliverability | 5 | 20% | 60 days | 60% |
| Forms and quizzes | 5 | 30% | 180 days | 100% |
| Meetings and notes | 5 | 30% | 90 days | 60% |
| Reporting and dashboards | 5 | 20% | 90 days | 80% |
| Web analytics | 5 | 20% | 22 days | 60% |
| Customer support | 4 | 20% | 90 days | 50% |
| Influencer marketing | 4 | 20% | 60 days | 50% |
| Presentations | 4 | 30% | 60 days | 0% |
| Shopify page builders | 4 | 40% | n/a | 50% |
| Chat marketing | 3 | 25% | 90 days | 33% |
| Ecommerce platforms | 3 | 37.5% | 60 days | 33% |
| Rank tracking | 3 | 20% | 227.5 days | 100% |
| Website builders | 3 | 50% | 90 days | 100% |
| WordPress plugins | 3 | 45% | 45 days | 33% |
Already listed?
Listed and something is out of date? Send the form with the same terms page: the listing is read again.
Who does the brokering
Me, Joris van Huët. Fourteen years in European programmatic and growth, at Publicis and Omnicom agencies and then as an interim CMO. I also founded Causality Engine, which runs its own partner program, so I know the vendor's side of the table as well as the affiliate's. Causality Engine measures what actually causes a sale, which is the question every affiliate program has to answer sooner or later.
BOOK A CALL ABOUT YOUR PROGRAMQuestions SaaS companies ask
Does a listing cost anything?
No. A listing is free, and the order of the list is not for sale. Programs appear in name order and readers sort them by commission or cookie themselves.
What do you need from me to list a program?
The address of the page that states your affiliate terms. Every listing is read on that page and dated. If your terms only exist inside a dashboard nobody sees before signing up, send what you can, and the listing will say which terms are not public.
How do I see the affiliates who came from this marketplace?
Every join link goes through marketingupgrade.pro/join/ and arrives on your sign-up page with utm_source=marketingupgrade.pro, utm_medium=referral, utm_campaign=saas_affiliate_marketplace and a click id in mu_click. Your analytics sees those tags on the visit. Whether your affiliate platform keeps them with the sign-up depends on the platform.
Will you list a program that pays less than its competitors?
Yes. The listing states the terms and the reader decides what they are worth. If the terms page and the listing ever disagree, the terms page wins and the listing is corrected.
What does finding affiliates cost?
It depends on the program, and it is agreed before any work starts. A call is the quickest way to find out whether it makes sense for yours. If I think your terms will not recruit, I say so before you pay for anything.