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Break-Even ROAS Calculator

Calculate the exact ROAS you need to break even from your gross margin, plus the target ROAS and max CPA to hit your profit goal on every order.

Example numbers, replace with yours

%

(Revenue − COGS) ÷ revenue, before ad spend

%

Profit you want left after ads (optional)

€

Optional, unlocks max cost per acquisition

Break-even ROAS
1.67x
Just to not lose money
Target ROAS
2.22x
For 15% net margin
Break-even CPA
€48
Max cost per order
Target CPA
€36
To hit target margin
At 60% gross margin you break even at 1.67x ROAS, every €1 of ad spend must return at least €1.67 in revenue before you make a cent. Anything below that is bought at a loss.
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