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ALL CALCULATORS
Attribution & Tracking

Break-Even ROAS Calculator

Calculate the exact ROAS you need to break even from your gross margin: plus the target ROAS and max CPA to hit your profit goal on every order.

Your numbers

%

(Revenue − COGS) ÷ revenue, before ad spend

%

Profit you want left after ads (optional)

Optional, unlocks max cost per acquisition

Break-even ROAS
1.67x
Just to not lose money
Target ROAS
2.22x
For 15% net margin
Break-even CPA
€48
Max cost per order
Target CPA
€36
To hit target margin
At 60% gross margin you break even at 1.67x ROAS, every €1 of ad spend must return at least €1.67 in revenue before you make a cent. Anything below that is bought at a loss.

Numbers pointing somewhere you did not expect? That is often where an interim marketing lead earns their fee. I take on companies in exactly this spot.

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