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Paid Media Metrics

CPC Calculator

Calculate your cost per click from ad spend and clicks, and see how many clicks each €1,000 of spend buys at that price.

Example numbers, replace with yours

€
Cost per click
€1.25
Spend ÷ clicks
Clicks per €1,000
800
At this CPC
You're paying €1.25 per click. CPC only pays off if enough of those clicks convert, pair it with your conversion rate and AOV to find your true cost per customer.
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