How to Report Ad and Landing Page Alignment to Clients

The short answer: clients rarely ask about landing pages. They ask why cost per lead went up. An agency with 12 clients at €10,000 a month each lands on AdAlign's Scale band at €1,290 a month for the whole book. Its pricing page works that out at about €108 a client (pricing, checked on 27 October 2026). In return, every client gets one number for the monthly report: the spend going to ads whose page does not match them. Before you commit, run one client's worst ad through the free audit and build that client's figure by hand. The routine: compute the figure per client, attach the page report the web team will work from, have a reviewer approve both, send, then re-score after the fixes.

Disclosure: I earn a commission if you buy AdAlign through a link on this page, and this page recommends it. Every claim about AdAlign links to AdAlign's own pages.

A report that answers the cost-per-lead question before it is asked turns alignment from an internal chore into something the retainer visibly delivers.

What to settle before the first report goes out:

1. The figure, worked by hand once. For example, take three flagged ads in one account that spent €700, €420 and €280 last week. (700 + 420 + 280) / 7 x 30 = €6,000 a month at risk. That is the method AdAlign's homepage gives for spend at risk: last week's spend on live ads scoring below 5, divided by 7, times 30 (AdAlign).
2. The report you already send. If your monthly report comes out of AgencyAnalytics, at $20 per client per month billed annually (AgencyAnalytics pricing, checked on 27 October 2026), add the figure there as one line and a link. A second report competes with the first. One line beside CPA gets read.
3. The comparison that shows progress. The same figure the following month, next to conversion rate on each page you fixed. A falling figure with flat conversion rates means the fixes changed scores, not results. Worth knowing too.

One figure per client, and what sits under it

On a connected account, each client workspace gets its own spend-at-risk total, with its landing pages ranked by what they cost. Spend that has not been scored yet sits on a separate line (agencies). Keep that line in the report. It is the one that makes the rest believable. When a client asks how you got the figure: these ads, this spend, these scores, this much not yet scored.

Present it in three lines: this month, last month, and the three pages behind most of it.

The by-hand version, for one client or ten

A shared sheet per client does the same job for free.

1. Export each client's live ads from Meta and Google with spend for the last seven days and the destination URL.
2. Score the top spenders yourself, pass or flag on visual match, message match, above-the-fold continuity and tone, or in the free audit one pair at a time.
3. Total the flagged spend with the formula above, per page and per client.
4. Write the unscored spend on its own line, so nobody mistakes a partial check for a clean account.
5. Date the sheet and keep last month's tab. The month-on-month change is the story.

The page report the web team receives

The client's web team does not need the whole story. It needs its own chapter, one page at a time. AdAlign's landing-page report lists every ad pointing at the page with its share of spend and its score, and ranks the actions by spend x (10 minus the score) (agencies). Any evaluation can become a link that people view without logging in (FAQ). So the report travels by email or ticket, without another seat.

The ranking rule matters because it does not just follow spend. For example, page A carries €6,000 at a score of 3, and page B €9,000 at a score of 6. That is 6,000 x 7 = 42,000 against 9,000 x 4 = 36,000. Page A goes to the web team first, even though page B spends more.

Roles, and the review before anything leaves

The roles come from AdAlign's FAQ, where submitted evaluations are approved or rejected with notes, leaving an audit trail (FAQ). Client workspaces keep history, scores and team access separate, and clients see only their own data (agencies). One mismatch on AdAlign's own pages: the FAQ says the review workflow comes with paid plans, while the pricing page lists it under Scale (pricing), both read 27 October 2026.

The monthly order of work:

1. The specialist checks the top five pages by spend at risk and submits the evaluations behind them.
2. The account director approves, or sends one back with a note.
3. The approved page reports go to the client with a two-sentence cover: the figure, and the one page to fix first.
4. After the web team ships, the page is re-scored, and the new score goes into next month's line.

An agent step for the "what changed" column. On Scale, an agent can call GET /api/fixes?action=list&evaluationId=... for the evaluations behind each client's top pages. It reads each fix's status (pending, applied, dismissed or expired) with the current and suggested copy (fixes reference), and drafts the column from that. The human check: before the line goes into the client's report, the account director opens every page marked applied and confirms the change is live. Applied in a tool and live on a page are not the same thing.

The pricing design, read as an agency

Agencies are banded on the combined spend of every client account they connect. They move up mid-year only after two straight months above the band, and move down when a client leaves (pricing). If you pay AdAlign and rebill your clients, list price drops by 20%. That is a real discount. It also exists to win one contract for your whole book instead of one per client, which suits AdAlign's sales cycle, and it moves AdAlign's invoice onto your margin. Check that the rebilled price still leaves room for your own fee before you take it.

Start with one client, free

Pick the client whose cost per lead worries you most. Run their top-spending ad through the free audit, and build their figure in the sheet. If it surprises them, that is the case for connecting.

When you want it for the whole book, AdAlign, which pays me a commission, begins with a 30-day paid pilot at €1,500. It covers as many client accounts as you connect, and is credited to the first invoices if you continue (pricing, checked on 27 October 2026). Book it from the demo page, or keep going one pair at a time in the free audit. The tool itself is summarised in the AdAlign entry. If you also send an AI-written performance summary, this agency report use case covers the approval step for it.

FAQ

Can one client see another client's scores?

No. Each client workspace keeps its own history, scores and permissions, and clients see only their own data (agencies). Give a client the Viewer role, or just the report link.

What does AdAlign do with client ad data?

Its FAQ says ad content and landing page data are stored, anonymised and aggregated, to build industry benchmarks and improve the analysis, and never shared with third parties (FAQ). The pricing FAQ says client data is never used to train shared models (pricing). The privacy policy says aggregated data helps train and improve its AI models (privacy policy), all read 27 October 2026. Put that wording in front of any client with a data processing agreement before you connect their account.

Is the spend-at-risk figure the same everywhere on AdAlign's site?

Nearly. The homepage defines it as last week's spend on ads scoring below 5, divided by 7, times 30. The ad QA guide describes it as the last 30 days of spend on those ads (ad QA guide). Use one method for every client, and say which in the report.