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Paid Media Metrics

Conversion Rate Calculator

Calculate your conversion rate from conversions and visitors, and see how many visitors it takes on average to win one conversion.

Example numbers, replace with yours

Orders, signups, or leads

Conversion rate
2.80%
Conversions ÷ visitors
Visitors per conversion
35.7
On average
You convert 2.80% of visitors. At the same traffic and AOV, lifting conversion from 2% to 2.5% raises revenue by 25%. The 2% and 2.5% are an example, not a benchmark.
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