How to Use AdAlign to Fix the Costliest Landing Page First

The short answer: start with the page, not the ad. If your Meta and Google accounts spend up to €75,000 a month between them, AdAlign's Growth band covers this whole job. It costs from €590 a month on an annual contract billed monthly (checked on 27 October 2026 on the pricing page). That buys a read-only connection, a score for every live ad against its page, and one list of pages ranked by what their low scorers spend. Put your largest ad through the free audit before anything else. The steps: score one ad free, book the pilot, authorise Meta and Google. Then open the landing pages list, read the weakest dimension on the top page and decide whether the page or the ad changes. Send the page report to its owner, and set an alert.

Disclosure: I earn a commission if you buy AdAlign through a link on this page, and this page recommends it. Every claim about AdAlign links to AdAlign's own pages.

What to settle before the pilot call:

1. The pilot has a floor. It costs €1,500 and comes off your first invoices if you continue. If the 30 days turn up fewer than 3 issues your team agrees are real, it is refunded, per the pricing page. Worst case, you get your money back and a list of what was checked.
2. Your band, from your own invoices. AdAlign sets it from average monthly spend across the connected accounts over the last 12 months. For example, €412,000 of Meta and Google spend last year is 412,000 / 12 = €34,333 a month. That is Growth.
3. The figure you will compare against. After the first sync, write down the account's spend at risk, and the unscored line beside it. The home page keeps unscored spend apart so the total is never padded. That second line also tells you how much of the account the score covers so far.

What the product is, and what it costs, sits in the AdAlign glossary entry. This page is the order of work, from one free score to the first page fixed.

What you need

• Someone who can grant access to each ad account, present on the call. For Google, the privacy policy says AdAlign requests the adwords scope and uses it on a read-only basis. Nothing gets created, changed, paused or deleted.
• An owner for every page. The web team, the client, or whoever edits the CMS. The fix goes to them, not to the media buyer.
• Thirty minutes. There is no card sign-up. The account gets connected with you on a call, booked from the demo page.

Step 1: Score one ad with nothing connected

Use your highest-spend ad. Open the free audit and paste the exact landing page URL from that ad. Then add the ad itself, as an image, a video URL or the platform's own ad link. The overall score needs no account. A free account unlocks the four-dimension breakdown, the element-by-element comparison and the fixes, five audits a month, per the audit FAQ. How it works calls a score above 7 strong alignment, and puts the start of spend at risk below 5.

Step 2: Book the pilot and connect on the call

On the demo call, one account is connected read-only and scored while you watch. The pilot then runs 30 days on every account you connect, as the pricing FAQ describes. You get scores, spend at risk, page monitoring and drafted fixes, and it ends with a walkthrough of each finding.

Step 3: Authorise Meta and Google Ads

AdAlign reads ads, creatives, destination URLs and spend. It never edits a campaign, and new ads are queued and scored as they go live (How it works). Leaving is clean as well: if you later disconnect Google, the privacy policy says the tokens are revoked at once and synced data purged within 30 days.

Step 4: Start from the landing pages list

Before you open it, write down which page you expect at the top.

Then open the landing pages view. Every page sits there ranked by spend at risk, with its weakest dimension and a Stable, Pending or Drifted status beside it (home page). One page usually serves many ads, so the top line is where one edit moves the most money. Behind it, the ads-per-page view lists every ad pointing at that page, ranked by spend.

Step 5: Read the weakest dimension on the top page

Four dimensions, four kinds of edit. Visual match is the product, the colourway and the imagery. Message match asks whether the ad's headline, offer and call to action reappear. Above-the-fold continuity asks whether the promise is visible before anyone scrolls. Tone asks whether the page sounds like the ad. The weights depend on placement, and for Google Search 70% of the score sits on message and above-the-fold (How it works). So a Search-heavy page usually needs words, not pictures.

Step 6: Decide which side changes

A fix can change the landing page, the ad, the routing (pointing the ad at a better page), or both. Those four directions are fields in the OpenAPI spec behind the developers page. AdAlign's audit guide leans towards the page, because ads rotate in volume and one page serves many. It leans towards the ad when the ad promises something the business cannot deliver.

No page edit can keep that promise for it.

Step 7: Hand the page report to its owner

Each landing page has a shareable report. It lists every ad that points at the page with its share of spend, and ranks the actions by spend x (10 minus score), per the agencies page. Anyone can open the link without an account (FAQ). Send it with one ask: fix the weakest dimension this week.

Step 8: Set the alert, then re-read the number

Set a score threshold, and low-score and score-drop alerts go to Slack or email. Monitored pages are re-checked daily and re-scored when they change, per How it works. After the edit ships, read that page's line again at the next sync. If its spend at risk falls and the status reads Stable, move to the second page.

That is the whole loop.

What AdAlign's pages warn about

• The page you checked is not always the page that served. Checking the final URL in the ad was the right instinct. The platforms then made choices of their own. The audit guide points to Google's landing pages report, which lists pages picked by final URL expansion. It also points to Meta's Optimise website destination, which can send a click to a home, product or collection page.
• A cookie banner over the page. Elements behind a consent modal are marked obscured and left unscored. A page that blocks every capture returns no score at all, per the OpenAPI spec. No score is not a good score.
• A number without its reason. Every score names what pulled it down. Disagree, and you can flag it in the app, which feeds the scorer's calibration (home page FAQ).

The connection from step 3 has a second job. It is also the meter AdAlign bills on: the pricing page sets your band from the spend it reads through the Meta and Google APIs, and reviews it at renewal. Grow your ad budget past a band and the invoice follows it, whether or not your spend at risk went down.

Free until it stops fitting, then the pilot

Five free audits a month, on your five biggest ads, is a real check for a small account. AdAlign's own manual audit comparison agrees, and says a team running a handful of campaigns probably does not need the connected product. The free tier stops fitting when your live ads outnumber those five slots, or when the pages change faster than you can re-run them. At that point AdAlign, which pays me a commission, runs the 30-day pilot on your own accounts. Start with the free audit, then book the call on the demo page.

FAQ

Does AdAlign change my campaigns or my website?

No. Access is read-only OAuth, per the home page FAQ. Page copy only changes through Variants, a beta on Scale and above (pricing). It needs the AdAlign tag on your domain, and a person pressing publish.

Can I connect TikTok, LinkedIn or Reddit?

Not as a sync. Those ads are scored one at a time, by uploading the creative and the page URL. Meta and Google are the two that sync (pricing page).

What if a score looks wrong?

Open the reasoning first. Each score names the dimension that pulled it down, and why, says the home page FAQ. If you still disagree, flag it in the app. Which fixes get applied stays your decision.