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Paid Media Metrics

Email Marketing ROI Calculator

Calculate email campaign revenue, ROI and revenue per email from emails sent, conversion rate, average order value and campaign cost.

Example numbers, replace with yours

%

Share of emails sent that lead to an order. This is an example value, not a benchmark. Use your own rate.

€
€
Campaign revenue
€60,000
Orders × AOV
ROI
11900%
(Revenue − cost) ÷ cost
Revenue per email
€1.20
Revenue ÷ sent
This campaign returns €60,000 from 750 orders, a 11900% ROI, or €1.20 per email sent. Email is owned media, so you reach your own list instead of buying reach. Revenue per email is the number to grow.
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