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ALL CALCULATORS
Paid Media Metrics

Email Marketing ROI Calculator

Calculate email campaign revenue, ROI, and revenue per email from sends, conversion rate, and AOV: and see why owned media beats paid on returns.

Your numbers

%
Campaign revenue
€60,000
Orders × AOV
ROI
11900%
(Revenue − cost) ÷ cost
Revenue per email
€1.20
Revenue ÷ sent
This campaign returns €60,000 from 750 orders, a 11900% ROI, or €1.20 per email sent. Email is owned media, so its ROI usually dwarfs paid channels; revenue-per-email is the number to grow.

Numbers pointing somewhere you did not expect? That is often where an interim marketing lead earns their fee. I take on companies in exactly this spot.

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