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E-Commerce Finance

Repeat Purchase Rate Calculator

Calculate your repeat purchase rate from total and returning customers, and see what share of demand comes from loyal buyers who cost nothing to re-acquire.

Your numbers

Customers with more than one order

Repeat purchase rate
28.0%
Repeat ÷ total customers
New-customer share
72.0%
First-time buyers
28.0% of your customers come back to buy again. Repeat buyers cost nothing to re-acquire, so a rising repeat rate is one of the cheapest ways to lift LTV and your LTV:CAC ratio.

Numbers pointing somewhere you did not expect? That is often where an interim marketing lead earns their fee. I take on companies in exactly this spot.

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