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TOOL COMPARISONSOctober 26, 20266 min read

Wati vs Interakt: Seat Caps or Unlimited Agents

JH

By Joris van Huët

Enterprise Interim CMO & Marketing Leader · 15+ years · 50+ orgs

Published

2026-10-26

The short answer: if eight people answer WhatsApp and Instagram for a brand selling mostly in India, Interakt costs far less to staff: its Growth plan is $55 a month on monthly billing with unlimited agents in all roles, while Wati's Growth plan stops at three users and its Pro plan, $149, includes five and charges $39 for each one after that (Interakt pricing, Wati pricing). Wati earns its price when the job reaches past WhatsApp and Instagram, with TikTok and Messenger in the same inbox and Astra AI agents for web, WhatsApp and voice. Both checked on 26 October 2026.

Disclosure: I may earn a commission through some links on this site. It does not change what this page says.

What decides it:

  1. Price the people. For example, a team of eight on Wati Pro is $149 + 3 x $39 = $266 a month; on Interakt Growth it is $55, or $55 + $74.99 = $129.99 with Interakt's WhatsApp AI agents added, per the Wati and Interakt pricing pages. The difference, $136.01 a month even with the AI add-on, pays for a lot of template messages.
  2. Start from the channels you already answer. On monthly billing Interakt's $12 Starter plan covers Instagram only; Growth adds WhatsApp. Wati's Growth plan puts WhatsApp, WhatsApp calling, Facebook, Instagram, TikTok and a website widget in one inbox (Wati pricing). List where last month's conversations came from before comparing features.
  3. Track template spend per order. Both bill templates by type and country. Read each month's template cost against the orders that came from WhatsApp, and compare it with what Meta's own card would have charged for the same sends.

Plan against plan

Wati GrowthWati ProInterakt GrowthInterakt Advanced
Monthly billing$69$149$55$69
People3, no extras5, then $39 eachUnlimited agentsUnlimited agents
ChannelsWhatsApp, Instagram, Messenger, TikTok, widgetSameWhatsApp and InstagramWhatsApp and Instagram
ChatbotsIncluded, 1,000 triggers a month2,000 triggersFAQ automations, linear flowsBranching flows with API calls
AI250 AI credits a month500 creditsAI agents add-on, $74.99AI agents add-on, $74.99
Template markup removedNoNoNoNo, Enterprise only

From the Wati pricing page and AI credits article, and the Interakt pricing page, where "No Templates Markups" appears only in the Enterprise column. Interakt is a product of Jio Haptik Technologies, per the footer of that page.

The three differences

Seats

Unlimited agents on a $55 plan is Interakt's headline, and for a support desk it is the decision. Wati sells seats: three on Growth with no way to add a fourth, five on Pro, then $39 a month each (Wati pricing). A team that grows from three to six moves from $69 to $149 + $39 = $188 a month on Wati, and stays at $55 on Interakt.

What each template costs

Neither charges Meta's rate on its standard plans. Interakt publishes rupee rates by plan: a marketing message to an Indian number is ₹0.970 on Starter, ₹0.958 on Growth and ₹0.949 on Advanced, and a utility message ₹0.160, ₹0.150 and ₹0.140 (Interakt rates). Meta's INR card lists ₹0.8631 and ₹0.115 (Meta pricing). Wati's card is in dollars: $0.0189 per marketing message to India against Meta's $0.0118 (Wati rate card). For Dutch numbers Interakt Growth charges ₹12.996 against Meta's ₹11.7078, and Wati $0.2555 against $0.1597.

How far the inbox reaches

Interakt is built around WhatsApp and Instagram, with catalogues, WhatsApp payments and an RCS channel, sold for falling back when WhatsApp messages fail, on Enterprise (Interakt homepage, pricing). Wati covers more channels, sells Astra agents that also answer voice calls, and offers a hosted MCP server for Claude or ChatGPT, set out in the Wati glossary entry.

One AI step: the AI drafts, the operator sends

Wati's AI Editor sits under the reply box in the Team Inbox on Growth, Pro and Business. Load it first: add a description of your brand tone under Wati AI settings, then knowledge sources, such as your returns policy, a website link, manual Q&As or up to ten messages at a time from past conversations. In a live chat, click Generate Response; the AI drafts a reply from the conversation, your knowledge and your tone.

The operator reviews the draft, edits it and sends it; nothing goes to the customer without that click. Each use costs one AI credit, and when the month's credits run out the AI features stop for every operator until more are bought (AI credits article), so a team of three on Growth's 250 credits will want to keep it for the replies that need care.

Test both before paying either

Interakt's trial runs 14 days with no card, per its homepage, and Wati's runs 7 (Wati pricing). Use the same week of inbound chats on each and count minutes per resolved conversation, then price last month's templates on both rate tables in a spreadsheet; neither number needs a paid plan to work out.

One line on Interakt's pricing page carries more money than it looks. "No Templates Markups" is listed only for Enterprise, priced on request (Interakt pricing), so every self-serve plan, from the $12 Starter to the $69 Advanced, sends templates at Interakt's own rupee rates rather than Meta's, and the cheaper the seat price looks, the more of the bill moves into the messages.

Choose Wati if your job is

  • Answering WhatsApp, Instagram, Messenger and TikTok from one inbox.
  • Adding AI agents that handle web chat, WhatsApp and voice calls.
  • Running a small team of three on a plan that includes chatbots and broadcasts.

Choose Interakt if your job is

  • Staffing a large support or sales team on WhatsApp and Instagram without paying per seat.
  • Selling from WhatsApp catalogues to Indian customers, with payments in the chat.
  • Starting with Instagram DM automation alone on a $12 plan.

FAQ

Who makes Interakt?

Jio Haptik Technologies Limited, according to the copyright line on Interakt's pricing page.

Is Shopify included on Interakt?

Not on the standard plans. Its pricing page says the Shopify integration is only included on its separate Shopify plan, sold through the Shopify App Store (Interakt pricing). Wati sells its Shopify integration as a $4.99 monthly add-on (Wati pricing).

Can I add users to Wati Growth?

No. Growth includes three users and lists no additional users; for more, Pro includes five and sells extra seats at $39 a month (Wati pricing).

TAGS
WatiInteraktWhatsApp Business APITeam InboxIndia

ABOUT THE AUTHOR

I am Joris van Huët, an enterprise interim CMO. 15+ years, 50+ organizations, including ING, P&G, Nestlé, BNP Paribas, WeTransfer and Vinted. I take on innovation projects (venture building, design sprints), agentic marketing (setting up and running AI agents) and hands-on multi-channel work. See the track record.

I wrote and published this with AI assistance, and I answer for it. Claims about my own experience are limited to the track record above, and a statistic links to its source or is labelled as an example. I sell interim and fractional CMO work, which is why this site exists. How this site is written.

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A senior operator doing the work: campaigns, channels, CRM and AI agents, live from day one.