How to Use La Growth Machine to Back Up LinkedIn With Email

The short answer: if part of your list will never accept a LinkedIn request, La Growth Machine's LinkedIn > Email sequence moves anyone who has not accepted within 4 days to three emails sent 5 days apart, provided it found their address, and the Basic plan at €60 per identity a month runs it (sequence article, pricing page, checked on 26 October 2026). The steps: authenticate your sending domain, connect LinkedIn and the mailbox to your identity, set limits and hours, import and enrich a Sales Navigator list, build from the LinkedIn > Email template with an unsubscribe link, approve the custom messages your AI assistant drafts, launch, and read replies by channel.

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What the fallback can reach:

1. The enriched share. For example, 400 imported leads at the 30 to 60% email find rate that LGM's Sales Navigator import article cites leaves 120 to 240 people who can receive the emails. Basic enriches 250 leads a month, so a 400-person list needs Pro's 400 or extra credits.
2. What you bring. The domain you send from, a Sales Navigator list, and a LinkedIn profile whose history decides how fast it can go.
3. How you will tell which channel worked. Replies from LinkedIn and email land in one inbox; Won and Lost qualification, which turns replies into outcomes, starts on Pro, per the export article.

The sequence suits a list that came from LinkedIn, where every lead can get a request but not every lead has a findable email. Plans and prices are in the La Growth Machine glossary entry.

What you need

• A La Growth Machine identity, on the 14-day trial or a paid plan, with your LinkedIn account and a Google, Outlook or SMTP mailbox connected under Identity, Connect, as the channels article shows.
• Access to your domain's DNS settings.
• A Sales Navigator lead list.

LGM's own limits article treats a LinkedIn restriction as a routine event: when it detects one, it slows your LinkedIn actions for 24 hours and tries again. LinkedIn treats it as a warning. Its prohibited software page says members using automation tools risk having their accounts restricted or shut down, under section 8.2 of the User Agreement.

Step 1: Authenticate the sending domain

Check SPF, DKIM and DMARC for the domain in MXToolbox and add any record marked missing through your email provider, following the domain setup article. LGM's pre-launch checklist puts the cost of skipping this at up to 75% of emails landing in spam, and asks for it before any email campaign.

Step 2: Set limits and working hours

Open the identity, then Limits & Hours. By default actions run on weekdays from 8:30am to 6:30pm Paris time; change the time zone if your buyers sit elsewhere. For LinkedIn, the limits article suggests starting a quiet account at 40 visits, 40 connection requests and 40 messages a day and adding 10 at a time, and lets an active account start at 80, 80 and 120.

Email has its own ceiling. LGM's email limits article calls 100 to 150 cold emails a day safe on a Google Workspace mailbox and warns against more than 250 a day from any one mailbox. Basic gives each identity one sending address, so that number is the email fallback's daily cap.

Step 3: Import and enrich the Sales Navigator list

In LGM, click Sales Navigator List; in the Sales Navigator tab that opens, go to Lead Lists, open the list, copy its URL, paste it back into LGM and import, per the import article. Turn on enrichment for the audience. LGM checks several email providers in turn and only spends credits when it runs a new search, according to the enrichment article.

Step 4: Build from the LinkedIn > Email template

Create a campaign from the LinkedIn > Email template. It sends a connection request as soon as a lead is enriched; if the lead has not accepted within 4 days and has an email, it switches to three emails 5 days apart; if the lead accepts, two more LinkedIn messages follow, and the last touch goes by email where one exists, per the sequence article.

Copy, by channel. The article recommends a short note on the connection request about the value and a demo offer. The first email should mention the LinkedIn request you sent, then make the pitch; the second reminds, adds proof and asks again. Insert an unsubscribe link with the Unsubscribe icon in each email: a lead who clicks it is marked unsubscribed and can never be contacted again, per the unsubscribe article. Leave the default exit setting on, so the sequence stops for anyone who replies on any channel.

Step 5: Let your assistant write the custom messages, then approve them

Connect LGM to Claude: in Customize, Connectors, search for La Growth Machine or add https://mcp.lagrowthmachine.com as a custom connector, then sign in, as the MCP article describes. It is free on every plan and during the trial.

Then ask, in the article's own words, for it to "write the custom messages my campaigns are waiting for, one per lead, from their profile". Every tool that writes or sends is flagged, so by default the assistant asks before each message goes into a campaign. A person reads each draft against the lead's profile and approves or rewrites it; leave the "always allow" option off for this job. Recording voice steps stays in the app.

Step 6: Launch, then read the inbox by channel

Launch the campaign. Replies from LinkedIn and email land in the shared inbox; on Pro and above, tag each one so it counts as Replied, Won or Lost. A campaign never shows "Finished": it keeps listening for replies until you pause or stop it, and stopping deletes upcoming actions for good, per the campaign status article. Pause it rather than stop it when in doubt.

What LGM's help centre flags

• Unsubscribes are permanent. A lead who clicks the link cannot be added back, though a manual unsubscribe can be reversed.
• The unsubscribe link has a cost. The same article notes that Google can read such links as a sign of bulk sending, and that leads may spot the automation.
• CRM history is not backfilled. Once HubSpot is connected, only new activity syncs.

Proving the fallback earns its place

The free version of this test is a spreadsheet. Export the campaign's leads after 30 days, then count replies that came by LinkedIn and replies that came by email; if the email column is nearly empty, run LinkedIn alone and drop the enrichment spend.

The paid version is a sync, and its tier is the catch. The native connection that would show HubSpot which channel produced each reply needs Ultimate, €180 an identity a month on monthly billing against Basic's €60, per the HubSpot article and the pricing page, so the evidence that the fallback works costs three times the sending.

FAQ

What if a lead has no email?

They stay on LinkedIn for the whole sequence; the email steps only run for leads LGM enriched.

Will a reply on LinkedIn stop the emails?

Yes. Exiting on reply is the default on every campaign, for any channel, per the exit settings article.

Can I start with email instead?

Yes. LGM's channel article argues for email first when leads are equally active on both, because 200 to 300 emails a day plus 80 to 120 LinkedIn requests activate more leads than LinkedIn alone.