How to Use Seobility to Audit a Site and Fix What It Finds
By Joris van Huët
Enterprise Interim CMO & Marketing Leader · 15+ years · 50+ orgs
Published
2026-10-24
The short answer: create a project with your domain, switch on JavaScript crawling if your pages need it, let the crawl finish, then work the Overview tab from the top, because it ranks every problem by severity and by how many pages it touches, fix one report at a time, and recrawl to see the score move. The free Basic plan crawls 100 pages and makes you wait 7 days between crawls, per the Seobility FAQ.
Disclosure: I may earn a commission through some links on this site. It does not change what this page says.
An audit is only useful if it ends in fixed pages. Most crawlers produce hundreds of warnings and leave you to guess the order. Seobility's Overview tab does the ordering for you, which is why the work below is mostly about reading that list well. For what the plans include and cost, see the Seobility glossary entry.
Rule of thumb before the first crawl:
- Fit the crawl to the plan. For example, a shop with 3,000 product and category URLs is past the free plan's 100-page crawl and well inside Premium's 25,000, which costs €59.90 a month plus VAT on the pricing page, checked on 24 October 2026.
- Use the access you already have. Seobility needs no Search Console or Analytics connection to start, per its product overview. Your developer's robots.txt and firewall rules matter more on day one.
- Pick the finish line. The beginner's guide reads 80% or higher as a strong on-page score, 30% to 79% as room to improve and below 30% as critical issues. Note today's score and aim for the next band.
What you need first
- A Seobility account; the free Basic plan needs no credit card.
- Your domain, and a note of any subdomains or language folders you want included.
- Someone who can change the site's titles, templates and redirects.
- If a firewall protects the site, permission to allow the Seobility bot.
Step 1: Create the project
On the dashboard, click Create a new project and enter your website's URL, as the beginner's guide describes. Enable Crawl all subdomains if the blog or shop lives on one; otherwise Seobility stays on the main domain. To audit only one folder, such as an English section, enter its URL and enable Limit crawling to subdirectory.
Step 2: Adjust the crawl settings that matter
Open the advanced settings before you start. Choose JavaScript (Chrome) mode if important content loads through JavaScript. Verify the project to allow more parallel crawlers on a large site. Add a waiting time between calls if your hosting is small. Custom robots.txt instructions can keep the bot out of folders, but the guide warns that Seobility then ignores your site's own robots.txt and follows only your instructions.
Step 3: Let the crawl run
Click Create project and the crawler starts. Seobility emails you when the crawl is done, and most reports can be viewed while it runs, per the FAQ. Crawl time depends on the number of subpages and how fast your server responds.
Step 4: Read the Overview list from the top
The Overview tab shows the on-page score and every problem found, sorted by priority. The beginner's guide explains the order: severity, from very important to nice to have, combined with the number of affected pages. Red issues move the score most. Issues with an AI Search label affect how AI search engines find and cite you.
Step 5: Fix one report at a time
Click an issue to open its report: a description, a graph of affected pages over time, and the list of URLs with the exact problem on each, such as a page title too long to show in full in Google. Open guide explains each error and how to fix it. When the list is done, go back and take the next issue. The Reports tab groups the same issues into Tech & Meta, Structure and Content if you prefer to batch similar fixes.
Step 6: Check the pages that earn money
Type a URL into Find URL to open Page details: every problem found on that page, plus its keywords, backlinks and page elements, with an Errors only filter. The data comes from the latest crawl. For a live check of a page you just changed, the guide points to the free SEO Checker.
Step 7: Recrawl and schedule
Start a new crawl to see how your fixes moved the score; the error disappears from a report after the next crawl. Paid plans can recrawl at any time and run automatic crawls on an interval you set, per the FAQ. Email alerts warn you during a crawl if the site goes down or the score drops sharply.
Step 8: Watch the crawl limits
The Statistics tab shows how much of your crawl limit each run used. The beginner's guide warns that exceeding the limits can leave the audit incomplete or inaccurate.
One step for an AI assistant
Paid plans include the Seobility MCP server in beta, with a setup guide inside the tool. Its MCP page gives the prompt to start with: "Start a crawl for my project [name] and list the top issues." The assistant starts the audit and summarises the most important technical and on-page problems in plain language.
Treat the summary as a draft. Check it against the Overview list before anyone touches the site. The page also says the assistant can fix issues for you if you connect it to your website; keep that switched off until a person has approved each change, because a wrong canonical or redirect costs more than a slow fix.
What the docs warn about
All four come from the Seobility FAQ.
- Crawls that cannot finish. A typo in the domain, a redirect to another domain, an unreachable home page, a robots.txt that blocks Seobility, or a server that stops responding. The FAQ also lists the bot's IP addresses for firewall rules.
- Stopping a crawl early. It can distort both the results and the history.
- One-page sites. The crawler is designed for sites with many subpages.
- Partial language support. Chinese, Japanese, Korean and other Asian scripts are only partly supported and can trigger wrong word-length warnings.
A score out of 100 invites you to chase the last points, and the tool's to-do list never runs dry. The guide itself says to stop near 80% and spend the time on content and links, and comparing your score with competitors that outrank you shows where the gap really is.
FAQ
Why did my crawl stop before finishing?
Usually the domain redirects elsewhere, the home page cannot be fetched, robots.txt blocks the bot, or the server times out, per the FAQ.
How long does a crawl take?
It depends on the number of subpages and your server's response time; a fast site with few pages takes a few minutes, the FAQ says.
Can I exclude parts of the site from the crawl?
Yes. Add custom robots.txt entries in the project's crawler settings, knowing they replace your own robots.txt for Seobility, per the beginner's guide.
ABOUT THE AUTHOR
I am Joris van Huët, an enterprise interim CMO. 15+ years, 50+ organizations, including ING, P&G, Nestlé, BNP Paribas, WeTransfer and Vinted. I take on innovation projects (venture building, design sprints), agentic marketing (setting up and running AI agents) and hands-on multi-channel work. See the track record.
I wrote and published this with AI assistance, and I answer for it. Claims about my own experience are limited to the track record above, and a statistic links to its source or is labelled as an example. I sell interim and fractional CMO work, which is why this site exists. How this site is written.
A senior operator doing the work: campaigns, channels, CRM and AI agents, live from day one.