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TOOL HOW-TOOctober 26, 20267 min read

How to Use Granola to Turn Briefing Calls Into Briefs

JH

By Joris van Huët

Enterprise Interim CMO & Marketing Leader · 15+ years · 50+ orgs

Published

2026-10-26

The short answer: if you brief agencies or freelancers on calls and then spend the evening writing it up, Granola Business at $14 a user a month, billed monthly, turns the call into a brief in your own format, and the free Basic plan is enough to test the template on two or three calls, per the billing article checked on 26 October 2026. The steps: build a brief template, switch on the in-call notice, open the note before the call and type the decisions, stop transcription between calls, check every line against the transcript, then send the brief to Notion or have an assistant draft the final version through Granola MCP for you to approve.

Disclosure: I may earn a commission through some links on this site. It does not change what this page says.

A briefing call is where the real brief happens: the objective gets sharper, the budget moves, someone says "and it has to work in Dutch". The written brief that follows is often a memory of the call, a day late. Granola writes it from the call itself, in the structure you already use. For plans and what the product does, see the Granola entry.

Before your next briefing call:

  1. Do the seat sum. Billing is per workspace and every active member pays, per the billing article. For example, you and two strategists on Business cost 3 x $14 = $42 a month; the agency needs no seat at all.
  2. Start from the brief you already send. Copy its headings: objective, audience, message, mandatories, deliverables, deadline, budget, open questions. Those become the template.
  3. Pick the measure. Count the clarifying questions the agency sends back in the week after each brief. If the template works, that number falls.

Step 1: Turn your brief into a template

On the desktop app, open the template menu, choose "All templates…" and create a new one, per the templates article. Templates exist only on macOS and Windows. The article's advice maps well to a brief: state the purpose ("this is a briefing call with an external agency; capture the decisions made, not the discussion"), the style ("keep their words for any mandatory, include every number and date"), and a section for each heading from your brief.

Share the template with your organisation so colleagues brief the same way. Sharing works only for people signed in with the same company email domain.

Step 2: Tell the agency Granola is running

Granola's own guidance is to make sure participants know when an AI notetaker is in use, per its consent guide. Under Settings, Preferences, Transparency, turn on the automated chat message, which posts a notice in Zoom, Teams, Google Meet or Slack huddles, or the watermark on your camera, per the transparency guide. Say it out loud at the start as well.

Step 3: Open the note before the call, and type the decisions

Granola only listens once you open the meeting's note or start a new one, per the transcription guide; there is no bot, and it uses your microphone and system audio. Type short notes as decisions land: "budget 40k confirmed", "launch moved to March". Those raw notes steer the write-up, per the notes article, so type the decisions rather than the discussion.

During the call, type / in the note to choose your brief template, so the notes are generated in that shape.

Step 4: Stop transcription between back-to-back calls

If you go straight from one call into another, the meeting app can keep the microphone open and Granola can merge both into one transcript, the transcription guide warns. Click stop when the briefing ends. Ad-hoc calls with no calendar end time need the same manual stop.

Step 5: Check every line against the transcript

When the call ends, Granola generates the enhanced notes. Beside each line is a magnifying glass that shows where in the transcript or your raw notes it came from, per the notes article. Check the budget, the deadline and every mandatory this way. Edit the notes directly, or ask Granola Chat for a change such as "make the deliverables a numbered list".

Granola keeps no audio, so the transcript is the only record; a line you cannot trace to it does not go into the brief.

Step 6: Ask what was not decided

Create a recipe from the recipes tab, name it "Open decisions", write the prompt "List every question raised in this call that has no agreed answer, and who owes the answer", and set it to single meetings, per the recipes article. Recipes are fixed prompts with no variables, so make a second one if you also brief internal teams. Run it with / in the chat bar after each briefing.

Step 7: Let an assistant draft the final brief, then approve it

In Claude, open Settings, Connectors, search for Granola and connect; ChatGPT works the same way from its settings; in Claude Code, run claude mcp add granola --transport http https://mcp.granola.ai/mcp in Claude Code, per the MCP article. Ask the assistant to read this call's notes and the last two briefing calls with the same agency, and draft a one-page brief in your format that flags anything that changed since last time.

You read the draft against the enhanced notes before it goes anywhere, and you send it, not the assistant. On Basic, MCP sees only the last 30 days of notes; Business sees all of them.

Step 8: Put the brief where the agency works

Connect Notion under Settings, Connectors, then use the three-dot menu on a note to save it, per the Notion article. Notes go one at a time into a database Granola creates, and the button stays grey until enhanced notes exist. For automatic sending, the same article points to a Zapier trigger on notes added to a folder. A link that sends one note at a time, with no bulk sync, keeps the work and the habit inside Granola, which serves Granola more than your agency, so decide where the final version lives before the first call, not after the tenth.

What the Granola docs warn about

  • Merged meetings. Back-to-back calls can become one transcript unless you stop between them.
  • No re-listening. Granola stores no audio, so a misheard number cannot be checked against a recording.
  • Templates are desktop-only. Notes from the iPhone app take a template once synced to the desktop.
  • Basic hides older notes. After 30 days they stay stored but are not visible until you upgrade, per the billing article.

FAQ

Does the agency need Granola too?

No. Granola runs on your computer from your audio; the agency joins the call as usual and sees the chat notice if you turn it on.

Can I go back to the audio if a number is unclear?

No. Granola transcribes live and does not keep the audio, per the transcription guide, so confirm key numbers aloud before the call ends.

Can I use the brief template from my phone?

Not directly. Templates live on the desktop app; a note taken on iPhone can have the template applied once it syncs, per the templates article.

TAGS
GranolaAgency BriefsMeeting NotesTemplatesRecipesMCP

ABOUT THE AUTHOR

I am Joris van Huët, an enterprise interim CMO. 15+ years, 50+ organizations, including ING, P&G, Nestlé, BNP Paribas, WeTransfer and Vinted. I take on innovation projects (venture building, design sprints), agentic marketing (setting up and running AI agents) and hands-on multi-channel work. See the track record.

I wrote and published this with AI assistance, and I answer for it. Claims about my own experience are limited to the track record above, and a statistic links to its source or is labelled as an example. I sell interim and fractional CMO work, which is why this site exists. How this site is written.

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