How to Use VEED to Subtitle and Translate a Product Demo

The short answer: test the run on the free plan, upload the final cut, generate subtitles in the spoken language, correct every word VEED marks as low confidence, style the lines from your Brand Kit, add one translation track per market, then export one burned-in version per language or download the SRT files.

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The job: a product demo that sells in English and has to work in German, French and Spanish by the next campaign. Generating subtitles takes VEED a few clicks. Checking them is the work, and the plan you need depends on how many languages you add, so the arithmetic comes first. For what VEED is and what each tier costs, see the VEED glossary entry.

What you need before you start:

• A minutes budget. Translation is charged by the length of the video, once per language, and unused minutes do not roll over: a 3-minute demo in German and French uses 3 x 2 = 6 minutes (VEED pricing FAQ, checked on 24 October 2026). Free and Creator translate once only; Pro and above spend AI credits on it (translation guide).
• The locked cut and the words VEED will not know. Finish the edit first, and write down the product, feature and customer names said on camera.
• Your brand fonts and colours. Creator has one Brand Kit limited to fonts and colours; logos, intros and lower thirds in a kit need Pro (Brand Kits guide).
• A reviewer per language and a stopwatch. Someone who speaks each target language reads the subtitles before anything is posted, and you time the first correction pass, because that time is what the next ten videos will cost.

Step 1: Run the whole job once on the free plan

The free plan exports at 720p with a VEED watermark and takes files of up to 1 GB each (export guide, upload guide). It also allows a single subtitle translation. That is enough to answer the two questions that matter: do your product names survive transcription, and how long does fixing them take? If the answers are bad, you have spent nothing.

Step 2: Upload the final cut

Click Edit video in the left sidebar, choose Upload files and drag the file in, as the upload guide describes. MP4 and MOV in H.264 or H.265 are accepted, among other formats. Paid plans have no limit per file, though VEED suggests keeping a whole project under 5 GB.

Step 3: Generate subtitles in the spoken language

Open the Subtitles tab, choose the language spoken in the video and click Auto-subtitle (subtitles guide). If two people present the demo, switch on Detect Speakers to give each a separate style; it needs Pro or higher. With several clips on the timeline, transcribe one clip or choose Full project.

Step 4: Correct the words marked in orange

VEED highlights the words it was unsure of in orange. Read every one against the audio, fix it, then highlight your product names and add them to the dictionary so the next video starts cleaner, per the subtitles guide. Stop the stopwatch here. That number, per language, is your real production cost.

Step 5: Style the lines from the Brand Kit

In Styles, pick a preset, then click Edit under it to set font, size, colour, outline, shadow and background. Your saved brand fonts appear in the font picker and saved colours in the colour picker while you style, not in the Brand Kit tab (Brand Kits guide). My recommendation: keep auto emoji and random rotation for social cuts, and plain lines for a demo that will sit on a product page.

Step 6: Add one translation track per market

Click the settings button to the left of Styles, choose Add translation, pick the language and click Translate automatically (translation guide). The language names at the top of the tab switch between tracks. VEED displays one track at a time, so each market gets its own export. Subtitles that are already hardcoded into the original footage cannot be translated; they have to exist in the editor first.

Send each translated track to its reviewer before you export. They read it against the picture, because a correct sentence over the wrong screen is still wrong for the viewer.

Step 7: Export each language, or download the files

In the Settings tab, choose the quality: 720p on Free, up to 1080p on Creator, up to 4K on Pro and above (export guide). Click Done, switch Burn Subtitles on if the text should be part of the picture, and wait for the render. Then select the next language track and export again.

For a player or platform that takes caption files, download SRT or VTT from the subtitle settings instead of burning them in. That download needs Pro (subtitle files guide).

Step 8: Hand the repeat batches to an agent

VEED documents one agent route: OpenEdit, a free, open-source pipeline driven by your coding agent, with no timeline at all (OpenEdit guide). Install it with npx skills add veedstudio/open-edit, open Claude Code, Codex or Gemini, and prompt "Add subtitles to my video" with the file attached. A finished MP4 and a preview window come back in one to three minutes. It is in beta and runs only on Apple Silicon Macs with macOS 26. Transcription draws on your VEED account's usual limits, and VEED tools it calls, such as Fabric or Lipsync, spend your AI credits.

The human check does not move: the agent captions the batch, and the reviewer for each language approves every file before it is posted.

What VEED's own guides warn about

• Editing after subtitling. Cut or move clips after generating subtitles and the timestamps can mismatch. Regenerate once the edit is final (subtitles guide).
• A watermark that stays. A video exported on a free account keeps its watermark. After upgrading, export the original project again; re-uploading the watermarked file does not remove it (export guide).
• TXT files as subtitles. Uploads take SRT and VTT. A TXT file has to be converted first (translation guide).
• Invitations billed as seats. A pending invitation costs the same as a member who accepted (collaborator billing).

A one-time translation on the cheaper plans is there to show the feature working, which is the vendor's goal. Yours is knowing what language number four costs, so decide on the minutes arithmetic and the Step 4 time, not on how good the first try looked.

FAQ

How many translation minutes does one video use?

Its length, once per language. VEED's own example is a 30-minute video: translating it into Spanish uses 30 minutes, a second language another 30, and subtitles in the original language use none (pricing FAQ).

Can VEED dub the presenter instead of subtitling?

Yes. The AI Dubbing tool can be tried once on Free and Creator, gives 6 hours a year on Pro and 12 on Studio, and offers lipsync that, in beta, lowers the output to 1080p (dubbing guide). A real presenter shown, convincingly, speaking a language they never spoke is the deep fake case that Article 50(4) of the EU AI Act asks deployers to disclose, so label it as generated (Article 50).

Why do my subtitles drift after editing?

They were timed to the earlier cut. Generate them again after the final edit, as the subtitles guide advises.