How to Use Wave.video to Turn a Blog Post Into Video

The short answer: set up your brand once, paste the post's URL into Wave.video's blog-post generator, rewrite the storyboard it drafts, add a text-to-speech voice and captions, end on a call-to-action scene, render with free stock, publish to YouTube or HubSpot, then give the video a landing page with a UTM-tagged button and embed it back in the post.

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The job: a post that already earns search traffic, turned into a short video for LinkedIn and YouTube plus a page that sends viewers to a demo request. You have the words and the images already. Wave.video's AI does the first cut; the rest of this guide is the checking, because a condensed argument can claim more than the post did. For plans and prices, see the Wave.video glossary entry.

What you need first:

• A plan that downloads and captions. Downloading needs a paid plan, and captions and text-to-speech are listed from Creator, $30 a month on monthly billing (pricing, checked on 24 October 2026). For example, a 90-second video fits Streamer's 5-minute editing limit, but Streamer's basic editor lists neither feature.
• The post's URL, and images you are allowed to reuse. The generator takes every picture from the post, and pictures protected from direct download do not come through (article-to-video guide).
• Your brand files. A font file if yours is not among the 300+ Google fonts on offer, hex codes for your colours, and a logo (branding guide).
• UTM values and a Google Analytics property. Write the source, medium and campaign names down now, so the landing page button in Step 8 reports into a campaign you can find.

Start on the free plan. Every plan can create unlimited videos and publish them straight to social platforms (pricing FAQ); downloads, captions and voices are where paying starts. That can wait until a draft from your post looks worth finishing.

Step 1: Set up the brand once

Open any project, click the drop-down button on the far right and choose Manage Brands, then + New Brand (branding guide). Choose or upload fonts, add colours by hex code, set text styles for highlights and backgrounds, and upload the logo. The three preset brands cannot be edited, so make your own.

Step 2: Generate the draft from the post

Go to My videos, click New video and select Blog post, then paste the full URL (article-to-video guide). Tick the box for free stock only, set the expected duration or leave it to Wave.video, pick a format and template, and click Create video.

This is the AI step. Wave.video's algorithms pick what they judge to be the most valuable messages in the text and turn them into scenes, with the post's own pictures. You are redirected to the editor with a "Storyboard video": a script tied to scenes.

Step 3: Rewrite the storyboard before anything else

The Storyboard panel holds the text, split by scene. Click a block to edit it; changes sync with the canvas (storyboard guide). Use Replace on any clip or image the AI chose badly, and drag a scene's right border to change how long it shows.

This is the human check. Read every scene against the post, line by line, and cut any sentence the post does not support. The AI shortened your argument; you decide whether the short version is still true.

Step 4: Add a voice, then captions

Click the audio track and choose Auto Text-to-Speech, take the text from the project, pick the language and a voice, and click Generate voice (text-to-speech guide). The audio appears under the footage and edits like any track.

Then click Captions on the left, choose the language, click +, select the file and click Create captions (captions guide). Fix the text in the Captions tab, and set the look in Style, from karaoke to rounded box, with Layouts keeping lines off the parts of the frame that matter (caption styles).

Step 5: End on a call to action

Click Add call to action on the timeline; it attaches to the last scene (call-to-action guide). Add the text, such as "Book a demo", and the logo, then choose an animation and layout in the panel on the right.

Step 6: Render, with stock you have approved

Click Publish and render. If the draft uses premium stock, the total shows before you download (publishing options). On Creator a purchased premium asset is licensed for one video only (premium stock rule). Business adds a white label preview link, so a colleague can approve the cut before any asset is bought (white label preview).

Wave.video sells premium stock on top of the subscription, so the footage in an AI draft is partly a revenue line for the vendor rather than part of your brief. The free-stock box in Step 2 keeps that decision with you.

Step 7: Publish to the channels

In Publish, choose YouTube, connect the account and click Publish; you also get the link by email (YouTube guide). For HubSpot, connect the account and the video lands in HubSpot's File Manager under a title of up to 255 characters (HubSpot guide). Instagram cannot be published to directly, so download the file and post it from your phone (Instagram guide).

Step 8: Give it a landing page, and embed it in the post

After rendering, click Go to Video and open the Landing page tab (landing pages overview). Add a headline and body text, switch on Call-to-action with the button text and link, and click Show URL parameters to add your UTM source, medium, campaign and content (landing page guide). Add the logo, pick one of 5 layouts and 12 themes, paste your Google tracking ID and, if you retarget, a Facebook pixel. Save, then switch the page to public.

To put the video inside the original post, open the video's Player settings, go to the Embed tab, switch on Embed video and click Copy Code (embedding guide). On Business the landing page can sit on your own subdomain through a CNAME record (custom domain guide).

How to know it worked

Read the UTM campaign in Google Analytics for button clicks from the landing page, and compare the post's demo requests for the four weeks before the embed with the four weeks after. If you publish several of these, leave one comparable post without a video for the same weeks, so a seasonal swing does not pass for the video's effect.

Snags Wave.video's own guides flag

• A generator that hangs. Some websites block automated reading of their pages, and generation can stick; send support the link (article-to-video guide).
• Missing pictures. Images protected from download will not appear; replace them from the media library.
• Downloading an old render. Change anything after rendering and you must publish again before downloading (download guide).
• A hard embed cap on Free. Free includes 5 embedded videos and cannot buy more, nor extra bandwidth (hosting costs).

FAQ

What if the generator cannot read my post?

Paste the text instead. Choose Text to video, then Reduce my text with AI, and give it at least three sentences; the duration, stock and audio mood settings are the same (text reduction guide).

Can I make a second language version?

Yes. In Captions, click + and pick Translate existing track, check the translation for errors, then publish one copy per caption track (translation guide).

Does every video get its own landing page?

Yes, every video you create gets one, and each can carry its own headline, button and tracking ID (landing page guide). Embeds on other sites are what the plans limit.