How to Use NEURONwriter to Refresh a Slipping Article
By Joris van Huët
Enterprise Interim CMO & Marketing Leader · 15+ years · 50+ orgs
Published
2026-10-24
The short answer: find the article in Search Console that lost clicks, start a New Query in NEURONwriter with the Optimize option and its URL, check the competitor pages the analysis is built on, work through the NLP terms until the grey and red ones are dealt with, watch the over-optimisation metric, rewrite the title and description, then export the new version to WordPress. One refresh uses one of your monthly analyses, 25 on Bronze at $23 a month, per the NEURONwriter pricing page, checked on 24 October 2026.
Disclosure: I may earn a commission through some links on this site. It does not change what this page says.
An article that ranked and then slid is usually cheaper to fix than a new one is to write. The page already has links, history and a URL Google knows. What changed is the competition around it, and NEURONwriter shows you what the pages now outranking you cover. For what the tool includes and costs, see the NEURONwriter glossary entry.
Before you open the editor:
- One refresh, one analysis. On Gold, $69 buys 75 analyses a month, so a refresh costs $69 ÷ 75 = $0.92 of the plan, using the pricing page figures.
- Start from the page you have. Choose an article that still gets impressions. The Search Console Performance report shows them for any date range you set.
- Write the baseline down. Note the page's clicks, impressions and average position for the 28 days before you edit, so the same window after the change gives you a fair comparison.
What you need first
- A NEURONwriter plan or the 7-day trial, which needs no card and includes 3 analyses, per the trial FAQ.
- The slipping article's URL and its main keyword.
- For the WordPress step, a Gold plan or higher and a WordPress user with the Author role or above.
Step 1: Set up a project for the domain
A project is a folder for your analyses, with defaults for domain, country and language, according to the project FAQ. Give it your domain, since a project tied to a specific domain gets extra options for that site.
Step 2: Start a New Query with Optimize
Inside the project, click New Query and choose Optimize content. Enter the target keyword and the URL of the existing article, set the language and country, and click Start, as the New Query FAQ describes. NEURONwriter imports the article into the editor, per the existing content FAQ. Under Advanced Settings you can add extra keywords and custom URLs for the analysis to consider.
Step 3: Check which competitors the analysis uses
The recommendations are only as good as the pages behind them. In the editor, click Select Competitors in the Content Score field and choose Custom Selection to adjust the list, per the competitor selection FAQ. The FAQ recommends selecting at least 5 competitor URLs. Remove directories, forums or a page that answers a different intent.
Step 4: Work through the NLP terms
The sidebar lists terms drawn from the top 30 competitor articles, each with your usage against a recommended range, per the NLP terms FAQ. Grey means unused, green and yellow mean used, red means overused. Start with grey terms that name a subtopic you never covered: a missing subtopic needs a section, not a sprinkled word. The usage statistics show real examples from competitor headings and paragraphs.
Step 5: Watch the over-optimisation metric
As you add terms, open the Content Optimization tab and check Optimization balance. The keyword stuffing FAQ defines the risk as using many sidebar terms relative to the length of the text, and notes it usually falls as you write more. If it climbs, add substance instead of repeating terms.
Step 6: Rewrite the title and description
Click the Title in the editor to open the meta title and description pop-up, per the meta FAQ. Both can be generated with AI. Write the description for the searcher who skipped your result last month.
Step 7: Send the new version back to WordPress
On Gold and above, open Project Settings, find the WordPress integration and enter a WordPress username and an Application Password. The WordPress FAQ asks you to name the password contadu-neuron and use an account with the Author role or higher. The Import and Export buttons then sit on the editor's top bar next to Save.
One step for an AI assistant
NEURONwriter has an official MCP server for Gold and higher plans. Connected to Claude or Cursor, your assistant can evaluate a live URL, which scores the page without saving anything, or import content, which saves a new draft version in the editor, per the MCP page. Only creating a new analysis uses your monthly limit.
Use it for the first pass: ask the assistant to evaluate the slipping URL and list the missing terms and subtopics. A person then decides which sections to add and writes them, and publishing stays in the web app, because the MCP page says it cannot publish to WordPress.
What the docs warn about
- Limits do not roll over. Unused analyses expire at the end of each cycle, per the analysis FAQ.
- Too few competitors. Fewer than 5 selected URLs gives a thin base for the term list.
- Stuffing the sidebar. A high Optimization balance means terms are crowding the text.
- AI drafts need checking. Google's guidance on generative AI content says to fact-check and review all AI-generated content before publishing.
A content score is designed to reward adding terms, because that is what it measures. The searcher rewards something else, so treat a green score as permission to publish and the Search Console comparison as the verdict.
FAQ
Does evaluating a URL through the MCP use an analysis?
No. Fetching recommendations, scoring drafts and reading competitor content are free; only creating a new query deducts from the monthly limit, per the MCP page.
How many competitor pages should the analysis use?
At least 5, according to the competitor selection FAQ.
Can I analyse the same keyword in two countries at once?
No. Each query targets one Google country version in one language, so you create a separate query per market, per the multi-country FAQ.
ABOUT THE AUTHOR
I am Joris van Huët, an enterprise interim CMO. 15+ years, 50+ organizations, including ING, P&G, Nestlé, BNP Paribas, WeTransfer and Vinted. I take on innovation projects (venture building, design sprints), agentic marketing (setting up and running AI agents) and hands-on multi-channel work. See the track record.
I wrote and published this with AI assistance, and I answer for it. Claims about my own experience are limited to the track record above, and a statistic links to its source or is labelled as an example. I sell interim and fractional CMO work, which is why this site exists. How this site is written.
A senior operator doing the work: campaigns, channels, CRM and AI agents, live from day one.