How to Use Simplified to Plan a Week of Approved Posts
By Joris van Huët
Enterprise Interim CMO & Marketing Leader · 15+ years · 50+ orgs
Published
2026-10-26
The short answer: for one brand on up to seven social accounts, the smallest Simplified plan card, with 10,000 AI credits and one seat, covers a week of agent-drafted posts, and the approval step is what makes that week safe to schedule (pricing page, checked on 26 October 2026). The steps: connect the channels, build the brand kit, brief Riley, review each draft and request approval with a publish time, send client drafts out as a review bundle, bulk-load the evergreen posts from a CSV, then read the week against a baseline.
Disclosure: I may earn a commission through some links on this site. It does not change what this page says.
Settle three numbers first:
- The credits the week costs. A social post with an AI image costs 60 to 80 credits and a text-only one 1, per the credit article. For example, 14 image posts x 80 credits = 1,120 credits, 11.2% of the 10,000 on that card.
- The accounts you already run. An Instagram account must be a Business account linked to a Facebook Page on which you are an admin, added on the Page itself rather than through Meta's Business Suite (Instagram article). Fix that before you connect anything.
- Last month, measured. For LinkedIn company pages, Simplified reports post counts, impressions, unique impressions, comments, likes, clicks, engagement and shares (LinkedIn metrics article). Write down last month's figures from the network itself before the first agent week, so you compare like with like.
The plans, the trial terms and the rivals are in the Simplified glossary entry. This guide is one job: a brief on Monday, a week of posts that a person has signed off, and a reading of what they did.
What you need
- A Simplified workspace, on a trial or a paid plan. The trial costs $1 for seven days and converts to a yearly plan unless cancelled at least 24 hours before it ends (refund policy).
- Admin rights on each Facebook Page and LinkedIn page you will post to.
- Your logo files, fonts and colour codes.
Step 1: Connect the channels
Click the gear next to your profile photo, then Social Accounts, then the get-started button or Add Account. Choose the network; for Instagram Business, Simplified sends you to Facebook to pick the accounts and grant permissions, and the article asks you to enable every option so scheduled posts can publish (Instagram article). The channel guide covers LinkedIn, Pinterest, Bluesky, Google Business and Mastodon.
Step 2: Build the brand kit
Click Brandkit in the left sidebar, open the Brand Kit tag, click Add Brand Kit and name it, upload logos, images and fonts, then add colours (brand kit article). A kit made in a shared workspace is shared with everyone in it. Riley applies this kit to what it makes, so time spent here saves edits on every draft.
Step 3: Brief Riley
Give Riley one plain-language instruction with the goal, the audience, the offer and the timing, the four parts the AI marketing agent page lists. For example: "Next week, five LinkedIn posts and five Instagram posts to drive sign-ups for the webinar on 6 November, for operations managers at logistics firms, friendly and specific." Riley plans the work, hands each piece to its social, copy or ad specialist, and brings the finished posts back for review before anything is scheduled.
The agent drafts; a person decides. Read every post for facts, dates, links and claims before it moves on.
Step 4: Approve each draft with its publish time
In Social Media, open Drafts. For each draft, set the preferred publication time, then click Request Approval, or drag it to the approved column if no second person needs to sign. Once approved, a draft goes to the publishing calendar on its own and posts at its set time (auto-schedule article). The awaiting-approval article shows where the queue sits.
Step 5: Send client drafts out as a review bundle
When someone outside the workspace signs off, click the Client Review icon in Drafts, click Create Bundle, name it, add the drafts and share the link; only posts in draft status can go in (client review article). You see which were approved, rejected or still pending. Client-approved drafts land in Ready to Publish and must be scheduled by hand.
Step 6: Bulk-load the evergreen posts
For recurring posts you already have, click Bulk Schedule Posts, pick the target accounts of one type, and upload a CSV built from the Get examples template; one file takes up to 300 posts and 5MB (bulk article). Date and time are mandatory, and media must be a public link (CSV article). The pricing page lists Bulk Post Scheduling as an add-on at $19 a month, so check your plan before you build the file.
Step 7: Drive it from Claude Code, if that is where the team works
Simplified's MCP server connects Claude Code, Cursor, Codex and other clients to the same workspace by OAuth, through a plugin with 14 skills or a raw connector at apikit.simplified.com/mcp. The page says the agent asks before it spends a credit or publishes. Keep that prompt on: approve each publish yourself, the same way step 4 approves Riley's drafts.
Step 8: Read the week against the baseline
After seven days, pull the same metrics you wrote down in the third check above for each channel, for the agent's week. Look at clicks and engagement per post, not only the totals, since an agent can lift the post count without lifting either.
Mistakes the help centre warns about
- Approving after the slot. A draft approved after its scheduled time is not added to the calendar; schedule it by hand.
- Ready to Publish without a date. Drafts moved there without a future date and time are not auto-scheduled.
- Expecting client approvals to post. Auto-scheduling does not apply to Client Review.
- Admin rights through Business Suite. Instagram connections need admin rights given on the Facebook Page itself.
- Deleting the app to cancel. The refund policy says deleting the app or the data, or not logging in, does not cancel; only the Billing section does.
Plan it free first, then judge the agent
The CSV template from step 6 is a free planning sheet in its own right: write the week's posts in it, with dates, captions and links, before any trial starts, and you have a plan whether or not you buy. If you already own a scheduler, the Make and Buffer version of this job runs the same draft-and-approve loop without moving tools. Then judge Simplified on the third check alone. Riley is built to report what shipped and what worked and then take the next brief (AI marketing agent page), a loop that keeps the subscription busy whether or not the posts moved a number, so let the networks' own analytics decide.
FAQ
Does Simplified post anything I have not approved?
Riley brings finished work back for review before it publishes (AI marketing agent page). In Drafts, only an approved draft with a future time goes to the calendar on its own (auto-schedule article).
How many posts can I import at once?
Up to 300 per CSV file, with a 5MB limit, per the bulk article. TikTok has its own bulk upload route.
Can I change a post after it is scheduled?
Yes. Scheduled posts can be edited from the calendar, per the editing article, and a scheduled post can also be published at once instead.
ABOUT THE AUTHOR
I am Joris van Huët, an enterprise interim CMO. 15+ years, 50+ organizations, including ING, P&G, Nestlé, BNP Paribas, WeTransfer and Vinted. I take on innovation projects (venture building, design sprints), agentic marketing (setting up and running AI agents) and hands-on multi-channel work. See the track record.
I wrote and published this with AI assistance, and I answer for it. Claims about my own experience are limited to the track record above, and a statistic links to its source or is labelled as an example. I sell interim and fractional CMO work, which is why this site exists. How this site is written.
A senior operator doing the work: campaigns, channels, CRM and AI agents, live from day one.