REVIEWS.io vs Trustpilot: Owned Reviews or a Public Profile

The short answer: if buyers check your company on a site you do not control before they buy, a public Trustpilot profile is the thing they check, and its Plus plan costs from $319 a month per domain, billed annually on a 12-month prepaid term, for 300 invitations a month (Trustpilot pricing). If what moves sales is product reviews on your own pages and stars in Google, REVIEWS.io does that from Start-Up at $79 a month for up to 1,000 invitations, month to month, with the reviews yours to export (REVIEWS.io pricing, homepage FAQ). Both checked on 26 October 2026.

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Before you sign either:

1. Put a year on each. For example, Trustpilot Plus is 12 x $319 = $3,828 per domain, paid up front for the first term; REVIEWS.io Start-Up is 12 x $79 = $948 for more than three times the invitations, paid monthly, per the Trustpilot and REVIEWS.io pricing pages. A second country domain doubles the Trustpilot figure; REVIEWS.io also prices each top-level domain separately.
2. Look at the profile you may already have. On Trustpilot any consumer can review a business they dealt with, and can create its profile if none exists (How Trustpilot works). Search your domain today. If reviews are already there, the question is whether to manage that profile, not whether to have one.
3. Pick the figure you will read monthly. Reviews collected per 100 invitations on each platform, and, for REVIEWS.io, the count toward Google's thresholds: 50 product reviews for Shopping stars, 100 company reviews per country for Seller Ratings (REVIEWS.io Google article).

The two models

From the REVIEWS.io pricing page, homepage FAQ and auto-publishing article, and Trustpilot's pricing page and How Trustpilot works.

What decides it

Whose website the reviews are on

Trustpilot calls itself an open platform: consumers post with or without an invitation, own their reviews, and are the only ones who can edit or delete them (How Trustpilot works). A subscription buys invitations, licensed use of Trustpilot's stars and TrustScore in your marketing, and analytics. REVIEWS.io works the other way round: reviews come from your invitations, display in your widgets, and you can take them with you (homepage FAQ). Company reviews already on Trustpilot cannot be moved across without each customer's permission, because Trustpilot holds the publishing rights.

A year paid up front, or a month at a time

Trustpilot's prices are per domain and per month, but billed annually, and its FAQ sets the initial term at 12 months, prepaid; the quote also weighs site traffic, business size and annual revenue (Trustpilot pricing). REVIEWS.io bills month to month with no annual contract and moves with your order volume: Start-Up is $90 at 1,500 orders and $100 at 2,500 (REVIEWS.io pricing).

Running both without gating

Many shops keep a Trustpilot profile and collect product reviews elsewhere. REVIEWS.io's Reputation Manager, on Grow at $175 a month for up to 1,000 orders, sends a share of company invitations that you set, half for example, to third-party sites such as Trustpilot (Reputation Management). Keep that split neutral. Trustpilot's business guidelines require inviting everyone the same way at the same point, whatever their experience, and REVIEWS.io notes that its complaint-handling step, which asks customers whether they were satisfied before forwarding them, is not available for Trustpilot or Google because it breaks their terms. The EU rules on low ratings are set out in How to use REVIEWS.io; recital 47 of the Omnibus Directive adds that traders should tell consumers how reviews are processed, for example whether all reviews, positive or negative, are posted.

One AI step, and the tier it sits on

Trustpilot's reply tools draft AI-assisted responses from the review's length and sentiment, and every draft is editable, so you approve and send only what meets your standard. Its plan comparison lists AI-assisted replies on Enterprise only (Trustpilot pricing). REVIEWS.io's equivalent, AI review replies, is on Plus at $500 (REVIEWS.io pricing).

Either way, the human check is the same and it is the job: a person reads every one- and two-star draft against the order record, removes any promise the shop will not keep, and replies within a day. On both platforms, public replies to complaints are what other buyers read, and writing ten a week by hand costs nothing on Trustpilot's Free plan.

The free route

Claim your Trustpilot profile on the Free plan; it lets you reply to every review and send 50 automated invitations a month at no cost (How Trustpilot works). Run REVIEWS.io's 14-day trial alongside to connect the store and check product identifiers. If three months of free Trustpilot invitations move your score and your buyers mention it, the paid plan has a case; if your product pages are where buyers hesitate, REVIEWS.io does.

Read the term before the price. Trustpilot's default contract is a year paid at the start, so choosing Plus commits $3,828 per domain to Trustpilot before the first paid invitation goes out (Trustpilot pricing), while the same twelve months on REVIEWS.io can be stopped after any one of them.

Choose REVIEWS.io if your job is

• Collecting product reviews with photos for your own product pages.
• Getting stars into Google Shopping and Google Ads from reviews you own.
• Paying month to month as order volume rises and falls.

Choose Trustpilot if your job is

• Building a company score on an independent profile that buyers already search.
• Licensing that score and its stars for ads, emails and widgets on your own site.
• Managing service reviews across several domains and physical locations.

FAQ

Can I move my Trustpilot reviews into REVIEWS.io?

Company reviews, only with each customer's permission: REVIEWS.io's import rules say Trustpilot owns the review data, so customers must re-verify before their reviews can be imported (import requirements, homepage FAQ).

Can I get a negative Trustpilot review taken down?

Only if it breaks Trustpilot's guidelines. Any business can flag a review, but Trustpilot says nobody can pay to have one removed or downranked, and a review it judges genuine stays up (How Trustpilot works).

Does Trustpilot collect product reviews?

Yes, as an add-on module on paid plans, with a dedicated review page for each product on Trustpilot.com (product reviews, pricing).