How to Use Writesonic to Get Your Brand Into AI Answers
By Joris van Huët
Enterprise Interim CMO & Marketing Leader · 15+ years · 50+ orgs
Published
2026-10-26
The short answer: ask your buyers' top questions in ChatGPT and Gemini yourself first, then in Writesonic set topics, prompts and competitors, read the Missing Prompts and Citation Opportunities pages, fix one gap with a page on your site and one with outreach to a site that AI already cites, check that AI crawlers can reach you, have an assistant pull the weekly numbers through the MCP for a person to check, and judge the fix at day 14 and day 28.
Disclosure: I may earn a commission through some links on this site. It does not change what this page says.
The job: a buyer asks an AI assistant which tool or supplier to use in your category, and the answer names three competitors and not you. This guide takes one such question from finding to fixing to measuring. What the platform includes and costs is in the Writesonic glossary entry.
Before you start
In this order:
- The free version, which is enough to begin. Write down the ten questions your sales team hears most, ask each one in ChatGPT and Gemini, and note which brands each answer names and which sites it cites. A spreadsheet of ten rows already tells you whether you have a problem.
- The timing arithmetic. The trial lasts 7 days and Writesonic measures a fix at day 14 and day 28, per its homepage, so the proof arrives after the trial ends. Budget at least one paid month: Starter is $99 on monthly billing, per the pricing page, checked on 26 October 2026.
- Access. Search Console, your CMS, and someone who can edit robots.txt.
- A holdout. Pick a few tracked prompts you will deliberately not work on. If those move as much as the ones you fixed, the platforms changed, not your visibility.
Step 1: Set topics, prompts and competitors
Start the trial, which needs no card, and open the Brand Presence screen. The onboarding guide walks three steps: set the topics you want to be visible for, review the prompts Writesonic suggests from those topics, and choose the competitors to benchmark against. Because the data comes from simulated prompts, the guide stresses reading your performance relative to those competitors.
Review the suggested prompts hard. Delete the ones no buyer of yours would type, and add the questions from your spreadsheet. On Starter you have 50 prompts, so each one should earn its slot.
Step 2: Read Missing Prompts
The Missing Prompts page lists queries where competitors are mentioned and you are not, by platform and topic, with a trend line of the count over time. Filter to one platform, sort, and click a row to see the answer and the sources it cited, where available. Choose one prompt with buying intent for this guide's fix.
Step 3: Find who the AI is reading
Open Citation Opportunities. It shows third-party pages that cite your competitors but not you, as a Webpages view for execution and a Domains view for picking outreach targets, plus the prompts behind those citations. The doc suggests prioritising pages with a high citation share and pages updated recently, since their authors are more likely to answer. Click + Track on the page you will approach, so its citations are monitored.
Step 4: Fix the gap on your own site
Write or refresh the one page that should answer the chosen prompt. The Missing Prompts doc gives the method: mirror the prompt's wording in the title, headings and FAQ, and add citations, figures and structured data. Writesonic's AI Article Writer can draft it, but a person who knows the product edits it before publishing. Google's spam policies treat many pages generated without added value as scaled content abuse, and one well-edited page is the safer test anyway.
Step 5: Fix the gap on someone else's site
For the page you tracked in step 3, write to its author with something their readers can use: a data point, a correction, a product the list is missing. On plans with the Action Center, the Action Center guide lets you click Draft email for a template, edit it, send it or copy it to your own client, and mark it done so its Impacts and results tab can follow the citation. Growth includes a trial of 5 off-page actions a month; on Starter or Basic, do the same outreach from your own inbox.
Step 6: Make sure AI crawlers can reach you
A page AI bots cannot fetch cannot be cited. The homepage describes audits of robots.txt, schema and indexing, including 404 and 500 errors served to GPTBot, ClaudeBot and PerplexityBot, with a suggested fix. To see the bot visits themselves, AI Bot Analytics records them through server-side tracking, with setup guides for Cloudflare, WordPress, Vercel and other hosts, per the AI bot analytics docs.
Step 7: Let an assistant pull the weekly numbers, and check them
The agent step. Add Writesonic as a custom connector in Claude with the server URL https://mcp.writesonic.com/mcp and sign in through OAuth, per the MCP setup docs; ChatGPT, Claude Code and n8n are supported too. Each Monday, ask for the week's visibility movement for your brand and the three competitors, the prompts you gained or lost, and the Action Center's top items, formatted for your team channel, as the MCP page suggests.
The human check: before the summary goes to the channel or to leadership, a person opens the dashboard and confirms each number, and strikes any sentence that explains why something moved. The data shows what changed. The cause is a claim nobody has tested yet.
What the docs warn about
- Answers vary on purpose. The volatility guide says AI platforms build in randomness and differ in sources: one prompt can give different answers on different days and platforms.
- Changes take time. The Missing Prompts FAQ says to allow AI systems time to re-crawl and to check back in days or weeks, depending on the platform.
- One seat is one person. The fair usage policy does not allow shared logins and can suspend accounts that break that rule.
The Action Center ranks opportunities by the visibility and citation impact Writesonic itself measures, so its order favours what the tool can track. The list is also built to sell the next tier, since acting on it from inside the tool is a trial of five off-page actions on Growth and absent below it. Keep one column of your own next to it: would a buyer with budget ask this question?
How to know it worked
At day 14 and day 28, compare the worked prompt with your holdout prompts: mentions, citations and whether your page or the outreach page is now cited. A rise in the worked prompt with a flat holdout is a result. A rise in both is the platforms moving. Then look past visibility to what it is for: AI-referred visits in your analytics and the enquiries that came with them.
That last step, linking visibility to revenue, is an attribution question, and a dashboard that sells visibility will tend to read it generously. Later, if you want that check run continuously, a causal attribution tool like Causality Engine does it. Disclosure: I founded it.
FAQ
Which AI platforms does Starter track?
ChatGPT, Gemini and Google AI Overviews. The pricing page keeps Perplexity, Claude, Microsoft Copilot and the rest of the nine platforms to Enterprise.
Is the MCP included on Starter?
Yes. The MCP page says it ships on every paid plan.
Can I do this without Writesonic?
The spreadsheet in step one, rerun every two weeks, covers a small set of questions. What it cannot do is run hundreds of answers a day or list the third-party pages behind them, which is what steps 2 and 3 rely on.
ABOUT THE AUTHOR
I am Joris van Huët, an enterprise interim CMO. 15+ years, 50+ organizations, including ING, P&G, Nestlé, BNP Paribas, WeTransfer and Vinted. I take on innovation projects (venture building, design sprints), agentic marketing (setting up and running AI agents) and hands-on multi-channel work. See the track record.
I wrote and published this with AI assistance, and I answer for it. Claims about my own experience are limited to the track record above, and a statistic links to its source or is labelled as an example. I sell interim and fractional CMO work, which is why this site exists. How this site is written.
A senior operator doing the work: campaigns, channels, CRM and AI agents, live from day one.