Birch (Revealbot) vs Madgicx: Your Rules or an AI Marketer

The short answer: Revealbot now sells as Birch, and the choice against Madgicx comes down to who writes the logic. At $25,000 a month of Meta spend, Birch's Pro plan, the one that includes automated rules, costs $249 a month on monthly billing for up to $30,000 of spend, and the rules can also run on Google, TikTok and Snapchat (Birch pricing, additional charges). Madgicx charges $329 a month at that spend, or $230 a month billed annually, for one plan built around an AI Marketer that audits Meta accounts daily and prepares actions you approve (Madgicx pricing, Madgicx LLM info). Both checked on 26 October 2026. Choose Birch if your job is enforcing thresholds your media buyer already trusts; choose Madgicx if your job is getting recommendations for a Meta-only account.

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Both tools pause, start and rebudget ads without anyone opening Ads Manager; they differ in where the decision comes from. In Birch, a person writes a rule with filters, conditions and an action, and Birch checks it on a schedule. In Madgicx, the AI finds what is working, prepares the next move, and every action it prepares goes live with one click of approval (Madgicx LLM info).

What decides it:

1. The year at your spend. For example, at $25,000 a month Birch Pro yearly is 11 x $249 = $2,739, since Birch bills 12 months for the price of 11, and Madgicx billed annually is 12 x $230 = $2,760 (Birch pricing, Madgicx pricing). The two land $21 apart; price is not what separates them.
2. The thresholds already in your head. If your media buyer pauses an ad set once cost per purchase passes a number, that sentence is a Birch rule waiting to be written. If nobody on the team has such numbers yet, Madgicx's daily audit proposes them.
3. Your own order count beside the platform's. Both tools judge on what Meta reports, so for four weeks set Meta's reported purchases beside your shop's orders, as in flag wasted ad spend with an AI agent.

Side by side

From Birch's pricing, homepage, plan, charges, Birch AI and MCP pages, and Madgicx's pricing, LLM info and MCP docs, read on 26 October 2026.

Where they part

Your rule, or the AI's suggestion

Birch Pro carries automated rules and strategies, custom metrics and timeframes, and integrations with Google Sheets, AppsFlyer and Hyros (Essential vs Pro). Birch AI can turn a question into a draft rule, which you review before it goes live (Birch AI), and rules run as often as every 15 minutes (Birch homepage). Madgicx inverts the order: its AI audits each Meta account every day for wasted spend and scaling opportunities, and hands you ready actions, with rules on your own conditions as a second tool (Madgicx LLM info).

One platform or four

Madgicx says plainly that it optimises Meta ads only (LLM info). Birch's pricing counts spend across Meta, Google, Snapchat and TikTok accounts, and its rules act on all of them (Birch pricing FAQ). A brand also spending on TikTok needs a second tool beside Madgicx.

What an outside agent may change

Madgicx's Facebook MCP server has 48 tools and can pause and start campaigns, ad sets and ads and change budgets, bids and spending limits from Claude, ChatGPT or n8n (Madgicx MCP docs). Birch's MCP is aimed at the rules: it reads every check and trigger in the logs and can activate, pause, rename, duplicate or move rules (Birch MCP). Writing straight to budgets is faster; acting through rules leaves a log a person already reviews.

Prices, checked on 26 October 2026

USD per month on monthly billing unless stated, from Birch's additional charges article and the Madgicx pricing page. Birch's pricing FAQ says every feature comes with every plan, while its help centre puts rules on Pro only; budget for Pro. Madgicx starts at $45 a month for accounts under $1,000 of spend, and Tracking Pro adds $49 a month.

The agent step: Birch MCP audits the rules, a person rewrites them

Birch documents prompts its MCP is built for, among them asking an agent to review all rules on a Meta account and flag overlaps, contradictory actions and thresholds with no volume guard (Birch MCP). The job: a monthly rules audit, run from Claude, that returns the rules that fight each other or fire on too little data.

The agent reports; the media buyer edits. Each flagged rule is opened in Birch, the threshold or volume guard is changed by hand, and the change is noted in the team's log.

Try both before either invoice

Birch's 14-day trial opens every feature, and Madgicx's trial runs 7 days (Birch pricing, Madgicx pricing). Run them in turn on one account, Birch with your three existing thresholds as rules and Madgicx with its daily audit, and keep the media buyer's manual morning check as the free baseline.

Birch's help centre is explicit that when spend falls, the plan does not follow: downgrades never happen automatically and must be started on the billing page, taking effect at the end of the cycle (additional charges). A seasonal brand that upgraded for November keeps paying November's tier into February unless someone moves it back, so set the downgrade reminder on the day you upgrade.

Which to choose

Choose Birch if your job is enforcing rules you can state, every 15 minutes, across Meta, Google, TikTok and Snapchat, with logs that show every decision.

Choose Madgicx if your job is a Meta-only account that needs daily AI recommendations, one-click actions, creative tools and server-side tracking in one plan.

Both tools act on what Meta reports, and Madgicx's Cloud Tracking exists to send Meta more of the conversions it misses. Later, if you want a check on whether those reported results were caused by the ads at all, a causal attribution tool such as Causality Engine runs that comparison (disclosure: I founded it).

The Birch entry and how to use Birch cover rules in detail. Madgicx has no entry here; its site is madgicx.com.

FAQ

Is Birch the same product as Revealbot?

Yes. Birch's pricing page calls it Birch, formerly Revealbot, and customers with an EU billing address are invoiced by Revealbot, S.L., in euros (Birch pricing, additional charges).

What does Madgicx cost above $30,000 a month?

The pricing page does not say; for the $30K+ band it shows the price inside the app after sign-up (Madgicx pricing, checked on 26 October 2026).

Can Madgicx's MCP change my budgets?

Yes. Its Facebook MCP can set, increase and decrease campaign and ad set budgets and bids, and pause or start ads; its Google MCP is read-only (Madgicx MCP docs).